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The Rec Room in Square One, Mississauga

Key Information

The Rec Room is a Canadian chain of entertainment restaurants owned by Cineplex Entertainment. It first opened in Edmonton in 2016 and its locations feature entertainment and recreational attractions such as an arcade, driving simulators; recreational games such as darts, bowling, archery, and virtual reality; as well as restaurants and bars, and an auditorium with a cinema-style screen, which can be used for concerts and other live events.

History

[edit]

In January 2015, Cineplex Entertainment announced the establishment of The Rec Room as a brand-new concept, with initial locations set for Calgary's Deerfoot City, South Edmonton Common, and Roundhouse Park in Toronto.[1][2][3] Cineplex CEO Ellis Jacob explained that the chain was meant to help the company diversify beyond its core cinema business in the wake of the growing streaming industry.[4]

The first location opened in South Edmonton Common in September 2016.[5] A second location at Roundhouse Park opened in June 2017, along with a second Edmonton location at West Edmonton Mall.[1][2]

Cineplex aimed to open 10-15 locations of The Rec Room nationally, ranging in size from 30,000 to 50,000 square feet. The company subsequently announced and opened other locations, including Masonville Place in London,[3][6][7][8] Square One Shopping Centre in Mississauga (replacing parts of the former Target Canada store),[9] Avalon Mall in St. Johns, Seasons of Tuxedo in Winnipeg, and Brentwood Town Centre in Burnaby.[10][11][12] In May 2019, Cineplex announced a second Vancouver-area location on Granville Street which would feature a rooftop patio. Originally slated to open in 2021, it was delayed to November 2024 due to the COVID-19 pandemic.[13][14] In September 2019, Cineplex announced plans to open their first Quebec location at Royalmount in Mount Royal,[15] which is slated to open in fall 2024.[16]

The Toronto location features The Void virtual reality attraction.[2] In July 2018, Cineplex announced that it would become the exclusive Canadian franchisee of The Void and add additional locations (such as the Mississauga and West Edmonton Mall locations).[17]

Locations

[edit]

See also

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References

[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

The Rec Room

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Rec Room is a free-to-play virtual reality social platform and massively multiplayer online game developed by Against Gravity, where users can create, share, and play user-generated games and experiences in a shared virtual world. Launched in 2016 initially for the HTC Vive on Steam, it emphasizes cross-platform accessibility, allowing players to interact via VR headsets, PCs, consoles like PlayStation and Xbox, and mobile devices such as iOS and Android. The platform fosters a global community focused on creativity, socializing, and collaborative gameplay, with millions of player-created rooms and tools like the Maker Pen enabling non-coders to build custom content without traditional programming. Founded on April 1, 2016, in Seattle, Washington, by CEO Nick Fajt and a team of five former Microsoft HoloLens engineers, Rec Room emerged after Microsoft pivoted its augmented reality efforts toward enterprise applications, prompting the group to pursue consumer-focused virtual reality. The company, initially named Against Gravity, rapidly iterated on the platform, achieving fivefold user growth between October and December 2017 and expanding beyond VR to broader accessibility. By 2021, Rec Room had reached 37 million lifetime players and became the first virtual reality startup to attain unicorn status, valued at $1.25 billion following a $100 million funding round, with subsequent growth to over $3.5 billion valuation in December 2021. Key to its appeal is the user-generated content ecosystem, where players have created over 12 million rooms by 2022, supported by features like avatar customization, in-game chat, and diverse activities ranging from paintball and disc golf to collaborative storytelling. Rec Room operates on a freemium business model, offering core experiences for free while providing premium subscriptions like Rec Room Plus for $7.99 monthly, which unlocks monetization options for creators—having distributed over $1 million to them by the end of 2021—and cosmetic items via a token shop. The platform prioritizes safety with tools like Junior Mode, certified by the kidSAFE Seal Program, to ensure a welcoming environment for users of all ages. As of 2025, Rec Room has over 100 million lifetime users and partnerships with major brands including the NFL, NBA, Teenage Mutant Ninja Turtles, and Mattel, integrating licensed content into its virtual spaces. Despite challenges such as workforce reductions in 2025 amid industry shifts, including layoffs affecting about half the team in August and platform retirements like standalone PC support on November 1, the service continues to evolve with updates like AI-assisted creation tools, the AI companion Roomie for Plus subscribers, and new game modes, maintaining its position as a cornerstone of social VR.

Overview

Concept and Description

The Rec Room is a Canadian chain of "eats and entertainment" venues that blend arcade games, recreational activities, live music, and casual dining within a playful, social atmosphere designed to foster interaction and enjoyment. These establishments position themselves as comprehensive social hubs, where patrons can engage in a variety of amusements while enjoying food and beverages in a vibrant setting. The venues primarily target families, groups of friends, and young adults in search of interactive and inclusive fun, with activities suited for all ages and an emphasis on Canadian-inspired elements such as cuisine that reflects national flavors and traditions. This broad appeal promotes accessibility, ensuring that visitors from diverse backgrounds can participate in group-oriented experiences that encourage bonding and lighthearted competition. Kid-friendly features further enhance its family-oriented ethos, making it a go-to destination for multigenerational outings. Spanning typically 30,000 to 50,000 square feet, Rec Room locations are structured with multiple dedicated zones to accommodate various activities, from gaming areas to performance spaces, allowing seamless transitions between dining, play, and entertainment. A key differentiator is the integration of advanced technologies, including virtual reality (VR) experiences and augmented reality (AR) features like interactive darts, alongside classic arcade and recreational games, which collectively reimagine the traditional rec room as a modern social playground. Owned by Cineplex Entertainment, this concept leverages innovative amenities to deliver an immersive, all-in-one leisure experience.

Ownership and Management

The Rec Room is fully owned by Cineplex Entertainment LP, a leading Canadian entertainment company, since its inception as an extension of Cineplex's portfolio to diversify beyond traditional cinema operations. This ownership structure allows The Rec Room to leverage Cineplex's extensive expertise in event programming and audience engagement, drawing from decades of experience in theatrical exhibitions to enhance live entertainment offerings at its venues. The concept was developed in 2015 by Cineplex executives as a strategic diversification initiative amid evolving consumer entertainment preferences, aiming to create hybrid social spaces that combine gaming, dining, and performances. Under this framework, The Rec Room operates as a wholly owned subsidiary of Cineplex, with dedicated internal teams handling venue operations, marketing, and strategic partnerships to ensure consistent branding and efficiency across locations. Oversight is provided by Cineplex's senior leadership, including President and CEO Ellis Jacob, who has championed the brand's growth as part of the company's broader entertainment division. Expansion has continued, with a new location opening in downtown Vancouver on December 12, 2024. Financially, Cineplex committed initial investments to support rapid scaling, with plans announced in 2015 to expand to 10-15 locations nationwide, reflecting confidence in the model's potential to capture experiential leisure spending. The revenue model is multifaceted, primarily generated through food and beverage sales, amusement and gaming credits, entry or ticket fees for attractions, and bookings for private events and live shows, which collectively contribute to Cineplex's "other revenues" segment. A key partnership underpinning The Rec Room's immersive offerings is its exclusive Canadian franchise agreement with The Void, a virtual reality experience provider, signed in 2018 to integrate hyper-realistic VR attractions into select venues starting with the Edmonton location. This collaboration, announced by Cineplex and The Void, enables the deployment of themed VR experiences like Star Wars: Secrets of the Empire, enhancing the venues' appeal without requiring independent franchise operations.

History

Founding and Launch

The Rec Room was conceptualized and announced by Cineplex on January 26, 2015, as a innovative social entertainment destination designed to address evolving consumer trends toward immersive, multi-experience leisure venues in Canada, where such integrated concepts lagged behind widespread U.S. adoption. The initiative blended traditional arcade gaming and recreational activities like luxury bowling and billiards with upscale casual dining, live performances, and interactive digital platforms, targeting young adults, families, and corporate events while leveraging Cineplex's established capabilities in entertainment and food services. This pilot project aimed to create a comprehensive "eats and entertainment" hub, with the first site planned adjacent to an existing Cineplex theatre to capitalize on foot traffic and synergies. The inaugural location opened on September 19, 2016, at South Edmonton Common in Edmonton, Alberta, occupying a two-level, 60,000-square-foot space that served as a proof-of-concept for the brand. Launch efforts emphasized a grand opening event with local marketing to draw regional audiences, initially prioritizing core attractions such as an expansive arcade with over 90 amusement games, bowling lanes, and dining areas to gauge market viability and operational flow. While the rollout incorporated planning for advanced technologies like virtual reality experiences, the debut focused on establishing foundational elements amid logistical adjustments for seamless integration of gaming and hospitality services. Early reception was favorable, with visitors praising the venue's vibrant, family-oriented atmosphere and diverse offerings that fostered social interaction, which quickly validated the concept and accelerated expansion ambitions. Following the successful debut, Cineplex outlined plans for 10 to 15 additional locations nationwide over the ensuing years, ranging from 30,000 to 60,000 square feet each, to replicate and scale the model.

Expansion and Developments

Following the debut in Edmonton, The Rec Room expanded rapidly across Canada, with its second location opening at Toronto's historic Roundhouse Park in June 2017. Shortly thereafter, a third site launched in Edmonton's West Edmonton Mall in August 2017, followed by a fourth in Calgary's Deerfoot City in October 2017. The chain continued its growth into 2018 and 2019, adding locations in London, Ontario, at CF Masonville Place in April 2018, in Mississauga at Square One Shopping Centre in March 2019, and in St. John's, Newfoundland, at Avalon Mall in April 2019. By early 2020, it reached eight sites with the opening in Winnipeg at Seasons in February. Further additions in Barrie and Burnaby's Brentwood Town Centre followed in 2021, bringing the total to ten locations. The COVID-19 pandemic prompted temporary closures across all venues starting in March 2020, with full refunds issued for bookings and enhanced cleaning protocols implemented upon phased reopenings in mid-2020. Post-pandemic recovery emphasized urban markets, as evidenced by the chain's debut in Quebec at Montreal's Royalmount on November 25, 2024, and a flagship site in Vancouver's Granville Entertainment District on December 12, 2024. As of 2025, The Rec Room operates 12 locations across Canada, with Cineplex planning continued expansion through additional sites to meet demand for social entertainment experiences.

Attractions and Amenities

Games and Recreational Activities

The Rec Room offers a diverse selection of arcade games, blending classic titles with modern interactive options to appeal to a wide audience. Visitors can enjoy timeless favorites such as Pac-Man and Mario Kart, alongside first-person racers and prize-redemption games where accumulated points can be exchanged for trophies at dedicated prize counters. These arcade experiences emphasize competitive fun and skill-building, with ticket-redemption systems encouraging repeated play through escalating rewards. Beyond the arcade, the venues feature a variety of recreational activities designed for group engagement and physical challenge. Bowling lanes accommodate both casual sessions and organized leagues, while axe throwing sessions are supervised by coaches to ensure safety and proper technique. Other options include mini golf on a nine-hole tropical-themed course, pool tables, shuffleboard, ping pong, archery for precision targeting, and Rapidshot Hockey for fast-paced goal-scoring. These activities promote social interaction and are suitable for various skill levels, often integrated into party or team-building packages. Technological integrations enhance the immersive quality of play at The Rec Room. Augmented reality darts provide dynamic, interactive challenges with goals like achieving a "Hat Trick," while virtual reality setups include the VRX Car Simulator for realistic driving, Holodeck-inspired VR adventures, and VR Storm featuring motion seats for two-player cooperative experiences. Additional tech elements, such as multi-sensory QBIX gaming walls and interactive motion floors, add layers of engagement to traditional games. Access to these games and activities is facilitated through reloadable game cards that purchase credits for play, with individual games typically costing a set number of credits. Special deals, such as the All-You-Can-Beat Games package priced at $40, allow unlimited access to select arcade and recreational options on Thursdays through Sundays, subject to terms and availability. Credits can also be used across redemption and non-redemption games, offering flexibility for extended visits. The Rec Room maintains family-friendly zones open to all ages for most activities, fostering an inclusive environment for children and adults alike. However, certain high-intensity options like axe throwing and specific VR experiences may impose minimum age requirements, such as 8 years old for axe throwing, with 19+ restrictions applying to bar-adjacent areas after designated hours to comply with provincial regulations. Minors are generally permitted until 10 p.m. if accompanied by a parent, legal guardian, or responsible adult, or closing where applicable.

Dining and Beverage Services

The Rec Room's dining options feature Canadian-inspired pub fare, emphasizing casual, shareable dishes such as burgers, handhelds, pizzas, chicken wings, and appetizers, available through a combination of quick-service counters and full sit-down dining areas. Representative items include the Lumberjack Burger topped with bacon and maple syrup, the Meat Lovers Pizza, and jumbo chicken wings served in portions of 12 pieces for $24 (as of March 2024), alongside larger shareable platters like the Ultimate Nacho Platter priced at $50 (as of March 2024) for groups. Signature offerings highlight the All-You-Can-Eat Wings promotion for $28, available on select days such as Mondays through Wednesdays, catering to social gatherings with options ranging from light bites to hearty feasts. Beverage services at The Rec Room include a full bar stocking craft beers, cocktails, wines, and non-alcoholic drinks, with a particular emphasis on local Canadian brews to complement the pub atmosphere. Draught selections feature regional options like Big Rock Traditional Ale from Alberta and Kokanee from British Columbia, served in 18-ounce pours starting at $7.50 (as of 2024), while bottled and canned varieties include Stanley Park beers from Vancouver. Signature cocktails draw on Canadian flavors, such as the Pickled Caesar for $11 (as of 2024) and the Canadian Mojito for $9.50 (as of 2024), alongside non-alcoholic choices like soft drinks and sparkling water for $3.50 to $6 (as of 2024). Dining service combines table service in dedicated lounges and restaurant spaces for a more relaxed experience, with counter service positioned near gaming areas for convenient access during play. This setup integrates seamlessly with recreational activities, allowing patrons to order and enjoy meals without interrupting their games. Reservations for table service can be made in advance, supporting group dining. The Rec Room accommodates various dietary needs by marking menu items as vegetarian (VG), vegan-friendly (VF), or gluten-friendly (GF), with examples including the Impossible Burger for $21 (as of March 2024) and the Margherita Pizza for $17.50 (as of March 2024). Allergen information is provided, noting potential cross-contact due to shared cooking equipment, and guests are encouraged to notify servers of restrictions for customizable options suitable for groups.

Entertainment and Events

Live Performances and Shows

The Rec Room venues across Canada feature dedicated stages designed for a range of live performances, including concerts, stand-up comedy nights, magic shows, and karaoke sessions, available in most locations to enhance the overall entertainment experience. These stages are equipped with professional sound and lighting systems to support high-quality productions, transforming the spaces into immersive venues for audiences. For instance, the Toronto Roundhouse location includes a full-sized stage integrated within its 40,000-square-foot layout, allowing seamless transitions between gaming areas and performance zones. Programming at The Rec Room emphasizes variety, with weekly events such as trivia nights, live band performances, DJ sets, and themed evenings like K-pop music events and drag shows, often featuring partnerships with local artists and performers to showcase regional talent. Stand-up comedy and magic acts rotate regularly, providing recurring entertainment that complements the arcade activities without overlapping into self-guided games. Venues typically accommodate 200 to 500 guests for these events, depending on the location and setup, with the Toronto site supporting up to 500 attendees in its event spaces. Ticketing for live performances varies: many shows are included with general entry to the venue, while others, such as special comedy or music nights, require separate tickets purchased in advance through platforms like Live Nation or the venue's site. Age restrictions apply to certain events, with all-ages access until midnight for most shows, but 19+ requirements enforced after that hour or for alcohol-focused performances to comply with provincial regulations. Following the COVID-19 pandemic, The Rec Room has intensified its focus on live acts as part of broader expansions, opening new locations like Burnaby in 2021 and Vancouver in 2024 that prioritize live entertainment to attract crowds and revitalize social gathering spaces. This shift underscores the venues' role in providing professional-grade shows that draw repeat visitors, with increased programming in comedy and music to adapt to post-pandemic demand for in-person experiences.

Special Events and Community Initiatives

The Rec Room hosts a variety of special events tailored to private and group gatherings, including birthday parties, corporate team-building activities, and full venue buyouts with customizable packages that incorporate gaming, dining, and entertainment options. These events can be booked seven days a week, allowing flexibility for celebrations such as post-game gatherings or holiday parties, with options to add interactive tournaments or recreational activities to enhance engagement. For corporate uses, The Rec Room provides dedicated spaces for team-building off-sites and board meetings, accommodating groups through structured play sessions that foster collaboration. Booking logistics include private rooms suitable for 20 to 60 people, equipped with audiovisual tools for presentations and hybrid formats, along with catering packages featuring venue-specific menus. Full buyouts enable larger events, such as company-wide functions, with scalable setups that integrate arcade games and live stage elements for immersive experiences. Community initiatives at The Rec Room emphasize inclusivity and support for local causes, prominently through the annual Cineplex Community Day held on November 15, which offers free gaming sessions starting at 9 a.m. and donates $1 from each discounted snack sale to BGC Canada, a nonprofit providing safe spaces and youth programs across over 600 communities. This event, now in its 13th year as of 2025, promotes family-friendly access to entertainment while raising funds for charitable partnerships, including fundraisers that benefit youth empowerment initiatives. Post-pandemic, The Rec Room has seen increased demand for hybrid virtual-physical event options, blending in-person gatherings with remote participation to broaden accessibility and support community reconnection. Themed promotions, such as sports watch parties, further tie into community engagement by hosting group viewings of major games on venue screens, encouraging social interaction and local participation. These efforts underscore the venues' role in fostering inclusive environments that extend beyond standard operations to aid regional nonprofits and build communal ties.

Locations

Current Sites

As of November 2025, The Rec Room maintains 12 operational locations across six provinces in Canada, primarily concentrated in urban centers to serve diverse populations. In Alberta, the chain features three sites: Calgary at Deerfoot City (opened October 2017), Edmonton at South Common (opened September 2016), and Edmonton at West Edmonton Mall (opened August 2017). British Columbia hosts two venues: Burnaby at Brentwood Town Centre (opened July 2021) and Vancouver at Granville Entertainment District (opened December 2024). Manitoba's sole location is in Winnipeg at Seasons of Tuxedo (opened February 2020). Newfoundland and Labrador has one site in St. John's at Avalon Mall (opened April 2019). Ontario operates four locations: Barrie at Park Place, London at Masonville Place, Mississauga at Square One Shopping Centre, and Toronto at Roundhouse Park. Quebec's single venue is in Montreal at Royalmount (opened November 2024). These sites reflect The Rec Room's expansion from its western Canadian origins into central and eastern regions, enhancing accessibility in major metropolitan areas. Most locations are situated within prominent shopping centers or entertainment districts, facilitating easy access via public transit, parking, and proximity to highways; operating hours generally span from 11:00 AM to 2:00 AM daily, varying slightly by site and day.

Venue Design and Layout

The Rec Room venues are designed as multi-zoned entertainment complexes to facilitate seamless guest flow and diverse activities, typically divided into an entry arcade zone featuring classic and modern games such as Pac-Man, Mario Kart, and skee-ball; a central recreational hall equipped for bowling, axe throwing, pool tables, augmented reality darts, and mini golf; dining lounges with sit-down restaurants, bars, and quick-service options; and a rear auditorium space dedicated to live performances like music, comedy, and karaoke. These layouts emphasize open-plan configurations that promote social interaction, incorporating vibrant, immersive lighting and tech-integrated elements such as virtual reality pods and interactive gaming stations to enhance the experiential atmosphere. Modular and flexible furniture arrangements allow for easy reconfiguration to accommodate events, private gatherings, or full venue buyouts, with semi-private rooms integrated throughout for varied group sizes. Family-friendly entrances are positioned to separate arcade and recreational areas from adult-oriented bar zones, ensuring accessibility for all ages. Venue capacities vary by location, generally spanning 30,000 to 60,000 square feet to support up to 1,200 guests, with flexible zoning enabling both intimate corporate meetings and large-scale events. In urban settings like the Vancouver Granville site, multi-level designs optimize space efficiency across three stories, including a ground-floor dining area with 75 bar seats and 160 dining spots, an upper-level recreational hall, and adaptive reuse of historic structures for a total of 45,000 square feet accommodating 1,594 people. Newer builds incorporate energy-efficient lighting to reduce operational costs, though comprehensive sustainability programs like recycling are not uniformly detailed across sites.

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