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ThinkPad 701

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ThinkPad 701

The IBM ThinkPad 701 is a subnotebook in the ThinkPad line by IBM. The 701 is colloquially known as the Butterfly due to its sliding keyboard, which was designed by John Karidis. It was developed from 1993 and sold from March 1995 until later that year and priced between $1,499 and $3,299. The 701 was the most sold laptop in 1995 and has received 27 design awards. It was based on either the DX2 or the DX4 version of the Intel i486, combined with the CT-65545 graphics chip. The 701Cs version used a DSTN display, while the 701C used a TFT LCD. It was pre-installed with Windows 3.11 and for the DX4 models also with OS/2 Warp 3.0. The 701 was discontinued because the keyboard design was no longer a necessity after screen sizes increased.

The 701 was a collaboration project between the manufacturing facility at the Research Triangle Park near Raleigh, North Carolina, United States and the development facility at Yamato, Kanagawa Prefecture, Japan. The concept of the keyboard was first developed as a photocopy of a keyboard in spring 1993. In the summer, a plexiglass prototype was developed. The decision to fund the notebook was made in the fall of 1993, with the introduction planned a year later. Because the process was delayed, it used the Intel 486 instead of the faster Pentium when it was released. The keyboard was designed by with John Karidis, Sam Lucente and Robert Tennant. Richard Sapper has been responsible for the overall ThinkPad design. Other contributors include Lawrence Stone, Michael King, Martin Tucker and Gerard McVicker.

The 701 was codenamed butterfly internally at IBM, and engineers also wanted to use this name as the official one. The IBM legal department did not allow the name of living creatures for products. It was part of the subnotebook series like the ThinkPad 500, but they did not want to attach the same name to this model due to bad sales of the previous 500 model. The 600 series was a reserved name, so they used the 700 series which was intended for the high-end models.

PCMag noted that the LCD manufacturing by Sharp Corporation was a departure from Display Technologies, Inc. for the 700 series.

IBM bought advertising space in major newspapers, in the lower corner or on the upper right side of a page. They only used an image of a butterfly without anything else. Days later, they added the IBM logo with a butterfly icon.[clarification needed] A couple of days later, the text "Watch for the announcement" was added.

After the announcement, IBM received a legal threat about the usage of the name "butterfly" by someone known only as George, as it violated their company's trademark on a supercomputer product named Butterfly. IBM replied that they did not plan to use it as a brand name, and no legal action or further correspondence took place.

Initially, IBM failed to supply the demand for the 701.

Because of the high reward of the 701 design, model kits were developed so a souvenir version of the 701 could be made.

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