1271 Avenue of the Americas
1271 Avenue of the Americas
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1271 Avenue of the Americas

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1271 Avenue of the Americas

1271 Avenue of the Americas (formerly known as the Time & Life Building) is a 48-story skyscraper on Sixth Avenue (Avenue of the Americas), between 50th and 51st streets, in the Midtown Manhattan neighborhood of New York City, United States. Designed by architect Wallace Harrison of Harrison, Abramovitz, and Harris, the building was developed between 1956 and 1960 as part of Rockefeller Center.

The building's eight-story base partially wraps around its 48-story main tower. Both sections are surrounded by a plaza, which has white-and-gray pavement in a serpentine pattern, as well as water fountains. The facade consists of glass panels between limestone columns. The lobby contains serpentine floors, white-marble and stainless-steel walls, and reddish-burgundy glass ceilings, in addition to artwork by Josef Albers, Fritz Glarner, and Francis Brennan. The ground floor also includes storefronts and originally housed La Fonda del Sol, a Latin American–themed restaurant. Each of the upper floors covers 28,000 square feet (2,600 m2), with the offices arranged around the core. The 48th floor originally contained the Hemisphere Club, which operated as a members-only restaurant during the day and was open to the public during evenings.

After the media firm Time Inc. expressed its intention to move from 1 Rockefeller Plaza in the 1950s, Rockefeller Center's owners proposed a skyscraper at 1271 Avenue of the Americas to accommodate the move. Construction started in May 1957; the building was topped out during November 1958, and occupants began moving into their offices in late 1959. The New York City Landmarks Preservation Commission designated the lobby as a city landmark in 2002. Time Inc. vacated 1271 Avenue of the Americas in 2015, and the building was subsequently renovated between 2015 and 2019.

1271 Avenue of the Americas is on the western side of Sixth Avenue (officially Avenue of the Americas), between 50th and 51st streets, in the Midtown Manhattan neighborhood of New York City. The land lot is rectangular and covers 82,340 square feet (7,650 m2). The site has a frontage of 410 feet (120 m) on 50th and 51st streets and a frontage of 200 feet (61 m) on Sixth Avenue. Nearby buildings include The Michelangelo to the west, Axa Equitable Center to the northwest, 75 Rockefeller Plaza to the northeast, Radio City Music Hall to the east, 30 Rockefeller Plaza to the southeast, and 1251 Avenue of the Americas to the south.

Prior to the development of 1271 Avenue of the Americas, much of the site had previously served as a New York Railways Company trolley barn, which in turn was replaced by a parking lot. There was also a four-story building facing Sixth Avenue and a collection of single-story shops on 50th Street. Rockefeller Center Inc. bought the plots on 50th and 51st streets in the first week of August 1953, followed by those on Sixth Avenue the next week. One building on the site reportedly cost $2 million after its owner had held out. Rockefeller Center's managers originally wanted to build an NBC studio or a Ford vehicle showroom on the site.

The building was designed by Harrison & Abramovitz, a firm led by Wallace Harrison and Max Abramovitz. It was constructed by John Lowry and the George A. Fuller Company. Syska Hennessy was hired as the mechanical engineering firm, and Edwards & Hjorth was the structural engineering firm.

1271 Avenue of the Americas was planned as a 48-story tower, rising 587 feet (179 m) and measuring around 310 by 104 feet (94 by 32 m). The tower is flanked by shorter segments with setbacks at the third and eighth stories. The north and west edges of the tower are flanked by a seven-story section of the base. An auditorium designed by Gio Ponti, with colored triangles, was installed on the eighth-floor setback. The neighboring Roxy Theatre was acquired as part of the building's development, allowing the building's floor area to be increased under the limits set by the 1916 Zoning Resolution. A provision under the 1916 Zoning Resolution had allowed structures to rise without setbacks above a given level if all subsequent stories covered no more than 25 percent of the land lot.

1271 Avenue of the Americas' facade is made mostly of glass, which at the time of the building's construction cost the same as a wall made mostly of limestone. The use of a glass facade permitted a higher degree of flexibility on each story compared to a limestone wall of the same size. Before the current facade design was selected, several alternatives were considered. Time Inc. wanted a flush exterior wall, but this was rejected because exterior columns would protrude into the floor area. Another alternative called for an accordion-shaped wall: The windows would have sloped inward, and the spandrel panels between the windows on each story would have sloped outward. The accordion wall, which would have been framed by flat columns, was infeasible because it reduced floor area, required modifications to the drapes and air-conditioning, and was not aesthetically desirable to the architects.

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