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Time Has Come Today

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Time Has Come Today

"Time Has Come Today" is a hit single by the American psychedelic soul group the Chambers Brothers, written by Willie and Joe Chambers. The song was recorded and released as a single in 1966 by Columbia Records. It was then featured on the album The Time Has Come in November 1967, and released again as a single in December 1967. The 1967 single was a Top 10 near-miss in America, spending five weeks at No. 11 on the Billboard Hot 100 in the fall of 1968. In Canada, the song reached No. 9. It is now considered one of the landmark rock songs of the psychedelic era.

"Time Has Come Today" was performed by The Chambers Brothers with Joe Chambers on lead vocal.

The song has been described as psychedelic rock, psychedelic soul and acid rock, and features a fuzz guitar twinned with a clean one. Various other effects were employed in its recording and production, including the alternate striking of two cow bells producing a "tick-tock" sound, warped throughout most of the song by reverb, echo and changes in tempo. The long version quotes several bars from "The Little Drummer Boy" at 5:40.

Writer Chuck Eddy includes the song in a list of examples of "pre-dub dub-metal", and comments on its "feedback-drenched" sound. Eddy names it "probably the most outlandish ball of rock-mucus ever expectorated: voluminous Blue Cheer boomthud quoting 'Little Drummer Boy', cuckoo clocks, tick-tocks, 'shroom-groomed cackles, echodrum hypnotics that beat everybody 'cept maybe Dr. John to the dub/acid-house game, plus some of the most despairing anxiety-of-displacement in the American songwrite archives, all about homeless and loveless gape-generation subway-strife."

The publisher for the song, future original compositions was Chambro Music which was handled by E. E. Prager of 185 East 85th Street, New York.

The original version of the song, hastily recorded in late 1966, was rejected by Columbia. Instead, the more orthodox single "All Strung Out Over You" b/w "Falling In Love" (Columbia 4-43957) was released on December 19, 1966, and became a regional hit. The success of "All Strung Out Over You" gave them the opportunity to re-record "The Time Has Come Today" in 1967.

Oldest brother George Chambers originally wanted no part of the song. According to brother Willie, he didn't like playing the song live and thought it was silly and ridiculous.

For the week of 17 August, in his Record World Money Music column, Kal Rudman wrote that Columbia should use the "Time Has Come Today" edit that KFRC in San Francisco had made just as Atlantic Records had done with the edit WKNR in Detroit had made with "In-A-Gadda-Da-Vida" by Iron Butterfly. He said that they predicted a no. 1 for the Chambers Brothers when the single is "re-serviced". He also said that the LP would soon be the biggest that Columbia has on the market. Rudman wrote in the 28 September issue of Record World that "Time Has Come Today" was the hottest national smash from the underground and they told the reader that the eleven-minute cut was a monster at the discos. He said "Thank Les Turpin for doing the right edit that enabled Columbia to get the proper vehicle to bring it in. Top 5".

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