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Tourism in Alberta
Tourism in Alberta saw 38.1 million visits that generated $14.4 billion in revenue, and supporting around 260,000 jobs in 2024. The province hosts approximately 27,900 tourism-related businesses. The number of domestic visits to the Alberta Rockies was approximately 5.5 million in 2024. This was the third-highest number of visits to the region on record and 3.8% below the all-time high set in 2021 (5.7 million visits).
The province has six UNESCO World Heritage Sites, five national parks, and numerous provincial parks. Natural landscapes like the Banff National Park and Jasper National Park, along with urban attractions such as West Edmonton Mall and the Calgary Stampede are some of the primary attractions. The province has a long-term strategy to grow tourism to $25 billion in visitor spending by 2035, supporting attractions like the Dinosaur Provincial Park and the Royal Tyrrell Museum.
The Canadian Rockies in Alberta's southwest are a major attraction for climbing and hiking, with an extensive park system and mountain peaks reaching over 3000 m. The Kananaskis Country park system has numerous trails for hiking and horseback riding, and rafting is done on some of the rivers.
Alberta is an important destination for tourists who love to ski. It boasts several world-class ski resorts, such as Nakiska and Fortress in Kananaskis Country, Sunshine Village, Mount Norquay and Lake Louise Mountain Resort in the Banff area or Marmot Basin near Jasper. Canada Olympic Park, with its downhill ski and ski jumping facilities, is located in the city of Calgary.
Hunters and fishermen from around the world are able to take home impressive trophies and tall tales from their experiences in Alberta's wilderness. The Bow River is famous for fly fishing and its trout population. Many of Alberta's lakes contain amenities for fishing, such as campgrounds and boat launches.
See List of museums in Alberta.
Museums in Alberta:
Five national parks are located in the province of Alberta, with Banff, Jasper, Waterton Lakes and Elk Island National Park being the most popular tourist destinations. 69 provincial parks, 33 wildland provincial parks, 248 provincial recreation areas, 16 ecological reserves, 3 wilderness areas, 149 natural areas and a heritage rangeland are also protected on a provincial level.
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Tourism in Alberta
Tourism in Alberta saw 38.1 million visits that generated $14.4 billion in revenue, and supporting around 260,000 jobs in 2024. The province hosts approximately 27,900 tourism-related businesses. The number of domestic visits to the Alberta Rockies was approximately 5.5 million in 2024. This was the third-highest number of visits to the region on record and 3.8% below the all-time high set in 2021 (5.7 million visits).
The province has six UNESCO World Heritage Sites, five national parks, and numerous provincial parks. Natural landscapes like the Banff National Park and Jasper National Park, along with urban attractions such as West Edmonton Mall and the Calgary Stampede are some of the primary attractions. The province has a long-term strategy to grow tourism to $25 billion in visitor spending by 2035, supporting attractions like the Dinosaur Provincial Park and the Royal Tyrrell Museum.
The Canadian Rockies in Alberta's southwest are a major attraction for climbing and hiking, with an extensive park system and mountain peaks reaching over 3000 m. The Kananaskis Country park system has numerous trails for hiking and horseback riding, and rafting is done on some of the rivers.
Alberta is an important destination for tourists who love to ski. It boasts several world-class ski resorts, such as Nakiska and Fortress in Kananaskis Country, Sunshine Village, Mount Norquay and Lake Louise Mountain Resort in the Banff area or Marmot Basin near Jasper. Canada Olympic Park, with its downhill ski and ski jumping facilities, is located in the city of Calgary.
Hunters and fishermen from around the world are able to take home impressive trophies and tall tales from their experiences in Alberta's wilderness. The Bow River is famous for fly fishing and its trout population. Many of Alberta's lakes contain amenities for fishing, such as campgrounds and boat launches.
See List of museums in Alberta.
Museums in Alberta:
Five national parks are located in the province of Alberta, with Banff, Jasper, Waterton Lakes and Elk Island National Park being the most popular tourist destinations. 69 provincial parks, 33 wildland provincial parks, 248 provincial recreation areas, 16 ecological reserves, 3 wilderness areas, 149 natural areas and a heritage rangeland are also protected on a provincial level.