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Twix
Twix is a chocolate bar made by Mars Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate). Twix are packaged with one (mini and snack sizes), two (standard and xtra sizes, xtra having double length biscuits), or four bars (king size) in a wrapper.
Twix was first produced in the United Kingdom in 1967 at Mars's Slough factory. The name is a portmanteau of "twin sticks". Mars have also labelled the product in speech as the "Twix Cookie Bar".
The product was introduced in the United States in 1976, and again in 1979. Twix was called Raider in mainland Europe for many years before its name was changed in 1991, 2000 in Denmark, Finland, Norway, Sweden and Turkey, to match the international brand name. The Raider brand was resurrected for retro editions sold in Germany in 2009, in the Netherlands, Belgium, Finland and Sweden in 2015, and Switzerland in late 2023.
Twix launched in Australia in 1989. In 1992 it launched in Russia and Czechoslovakia.
Twix bars for the North American market are made in Cleveland, Tennessee, along with M&M's. For global markets like Europe and Africa they are produced in Veghel, the Netherlands alongside Mars bars and other Mars, Incorporated chocolates.
From 1990 to 2001, actor and martial arts master Chuck Norris appeared in commercials for Twix as the biscuit's spokesman. He appeared in selected events and was featured in the Twix advertising campaign.[citation needed] D'Arcy handled Twix advertising globally until 2000 when it was handed over to Grey Global Group.
In 2012, Twix launched a campaign called "Pick a Side," creating a rivalry between the two "sides" of the Twix bar, which are made in different factories. Each bar was given its own packaging, labeled as either a "Right Twix" or a "Left Twix," even though both sides are identical and made on the same packaging line. In 2017, Mars released packages of Twix labelled "Two Left" and "Two Right," implying each package contained either two left Twix or two right Twix. In a poll on Twix's official website, 50% of people voted they preferred the left Twix and 50% preferred the right Twix. In a 2021 poll by the Burlington Record, 64% of people preferred the left Twix over the right.
Twix also released a fictional story about the creation of Twix called "the tale of Seamus and Earl." Two brothers, Seamus and Earl, worked together "to combine biscuit, caramel and chocolate into one beautiful bar," but while making the biscuit bar, the two feuded and disputed techniques, such as how to add the chocolate or caramel. At the grand unveiling of the Twix, the two brothers accidentally broke the Twix bar; that being the final straw, the two brothers split the company into two factories: one for left Twix and one for right Twix.
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Twix
Twix is a chocolate bar made by Mars Inc., consisting of a biscuit applied with other confectionery toppings and coatings (most frequently caramel and milk chocolate). Twix are packaged with one (mini and snack sizes), two (standard and xtra sizes, xtra having double length biscuits), or four bars (king size) in a wrapper.
Twix was first produced in the United Kingdom in 1967 at Mars's Slough factory. The name is a portmanteau of "twin sticks". Mars have also labelled the product in speech as the "Twix Cookie Bar".
The product was introduced in the United States in 1976, and again in 1979. Twix was called Raider in mainland Europe for many years before its name was changed in 1991, 2000 in Denmark, Finland, Norway, Sweden and Turkey, to match the international brand name. The Raider brand was resurrected for retro editions sold in Germany in 2009, in the Netherlands, Belgium, Finland and Sweden in 2015, and Switzerland in late 2023.
Twix launched in Australia in 1989. In 1992 it launched in Russia and Czechoslovakia.
Twix bars for the North American market are made in Cleveland, Tennessee, along with M&M's. For global markets like Europe and Africa they are produced in Veghel, the Netherlands alongside Mars bars and other Mars, Incorporated chocolates.
From 1990 to 2001, actor and martial arts master Chuck Norris appeared in commercials for Twix as the biscuit's spokesman. He appeared in selected events and was featured in the Twix advertising campaign.[citation needed] D'Arcy handled Twix advertising globally until 2000 when it was handed over to Grey Global Group.
In 2012, Twix launched a campaign called "Pick a Side," creating a rivalry between the two "sides" of the Twix bar, which are made in different factories. Each bar was given its own packaging, labeled as either a "Right Twix" or a "Left Twix," even though both sides are identical and made on the same packaging line. In 2017, Mars released packages of Twix labelled "Two Left" and "Two Right," implying each package contained either two left Twix or two right Twix. In a poll on Twix's official website, 50% of people voted they preferred the left Twix and 50% preferred the right Twix. In a 2021 poll by the Burlington Record, 64% of people preferred the left Twix over the right.
Twix also released a fictional story about the creation of Twix called "the tale of Seamus and Earl." Two brothers, Seamus and Earl, worked together "to combine biscuit, caramel and chocolate into one beautiful bar," but while making the biscuit bar, the two feuded and disputed techniques, such as how to add the chocolate or caramel. At the grand unveiling of the Twix, the two brothers accidentally broke the Twix bar; that being the final straw, the two brothers split the company into two factories: one for left Twix and one for right Twix.