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The film company was established in 2001 by Tony Gloria. American Adobo, co-produced with Star Cinema, was its maiden movie.[3]
Prior to establishing Unitel, Gloria served as supervising producer of Viva Films from its inception to 1987 and executive producer of Viva's subsidiary Falcon Films in 1988. In 1988, he left Viva and established his own film company Filmstar, known for releasing a slew of Joey de Leon's hit movies Elvis and James (1989) and Barbi for President (1991). In 1993, Filmstar closed and Gloria focused solely on TV commercials.[4]
In 2004, Imelda was banned from Philippine cinemas for 20 days, as requested by Imelda Marcos to the Makati Regional Trial Court. However, it was canceled after Unitel filed a petition to reverse the ban. Upon its release to cinemas worldwide, it became a hit, earning more than Spider-Man 2 in the Philippines.[6]
In 2005, Unitel acquired worldwide rights to the Filipino-American thriller film Cavite.[7]