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Up TV
UP TV (stylized as UPtv; formerly GMC TV and originally Gospel Music Channel) is an American basic cable television network that was founded by Charles “Charley” Humbard, son of the first televangelist, Rex Humbard, on October 30, 2004, to have a focus on gospel music. It has expanded into family-friendly original movies, series, and specials. UP Entertainment is owned by MediaBox, LLC. The name and logo are a reference to Up Entertainment, one of the channel's content providers.
UPtv now focuses on family-friendly and uplifting programming, including original movies, syndicated series, and theatrical films. Series the network airs include Last Man Standing, Reba, Blue Bloods, Hudson & Rex and Heartland. Past series include Gilmore Girls, Bringing Up Bates, Growing Up McGhee, Whose Line Is It Anyway?, Home Improvement and Little House on the Prairie UPtv is known for its pro-social initiative, "UPlift Someone," which promotes acts of kindness through social media campaigns and videos.
UPtv is under the UP Entertainment brand. In addition to UPtv, UP Entertainment is home to UP Faith & Family, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico.
UPtv has reported there is an audience of 40 million viewers, who they call UPSIDERS. UPtv reports that the UPSIDERS seek shows that affirm their faith and values, inspire and uplift, and are great to watch with the whole family. The My UPtv app launched in 2020, allows viewers to get notifications and reminders. The network has also launched a new movie tracker app called My UPtv Movies, allowing viewers to get notifications, reminders and updates about holiday content.
As of February 2015, the channel is available to approximately 67.6 million pay television households (58.1% of households with television) in the United States.
The Gospel Music Channel was founded in 2004 by Charles Humbard, the son of televangelist Rex Humbard. It was devoted to gospel music. With Brad Siegel, former president of Turner Broadcasting's Turner Entertainment Networks, as vice chairman, Humbard launched GMC on October 30, 2004. Gospel Music Channel programmed gospel/Christian music, featuring diverse styles, including traditional and contemporary gospel, Christian rock and pop, southern gospel, and Christian metal. Each weeknight, the network's lineup featured a different genre of music.
In addition to music video blocks, the network began to produce original shows, such as Faith and Fame (artist biographies), Front Row Live (concerts), and America Sings (singing competition). The network aired Gospel and Christian music industry award shows, including the Stellar Awards (urban gospel) and the GMA Dove Awards.
In March 2013, it was announced that the channel would rebrand from GMC to Up to reflect its current programming strategies, which now focused more broadly on "positive", faith-based, and family-oriented programming (billed with the slogan "Uplifting Entertainment") rather than focusing primarily on gospel music. The rebranding took effect on June 1, 2013.
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Up TV
UP TV (stylized as UPtv; formerly GMC TV and originally Gospel Music Channel) is an American basic cable television network that was founded by Charles “Charley” Humbard, son of the first televangelist, Rex Humbard, on October 30, 2004, to have a focus on gospel music. It has expanded into family-friendly original movies, series, and specials. UP Entertainment is owned by MediaBox, LLC. The name and logo are a reference to Up Entertainment, one of the channel's content providers.
UPtv now focuses on family-friendly and uplifting programming, including original movies, syndicated series, and theatrical films. Series the network airs include Last Man Standing, Reba, Blue Bloods, Hudson & Rex and Heartland. Past series include Gilmore Girls, Bringing Up Bates, Growing Up McGhee, Whose Line Is It Anyway?, Home Improvement and Little House on the Prairie UPtv is known for its pro-social initiative, "UPlift Someone," which promotes acts of kindness through social media campaigns and videos.
UPtv is under the UP Entertainment brand. In addition to UPtv, UP Entertainment is home to UP Faith & Family, aspireTV, aspireTV+, GaitherTV+ and Cine Romántico.
UPtv has reported there is an audience of 40 million viewers, who they call UPSIDERS. UPtv reports that the UPSIDERS seek shows that affirm their faith and values, inspire and uplift, and are great to watch with the whole family. The My UPtv app launched in 2020, allows viewers to get notifications and reminders. The network has also launched a new movie tracker app called My UPtv Movies, allowing viewers to get notifications, reminders and updates about holiday content.
As of February 2015, the channel is available to approximately 67.6 million pay television households (58.1% of households with television) in the United States.
The Gospel Music Channel was founded in 2004 by Charles Humbard, the son of televangelist Rex Humbard. It was devoted to gospel music. With Brad Siegel, former president of Turner Broadcasting's Turner Entertainment Networks, as vice chairman, Humbard launched GMC on October 30, 2004. Gospel Music Channel programmed gospel/Christian music, featuring diverse styles, including traditional and contemporary gospel, Christian rock and pop, southern gospel, and Christian metal. Each weeknight, the network's lineup featured a different genre of music.
In addition to music video blocks, the network began to produce original shows, such as Faith and Fame (artist biographies), Front Row Live (concerts), and America Sings (singing competition). The network aired Gospel and Christian music industry award shows, including the Stellar Awards (urban gospel) and the GMA Dove Awards.
In March 2013, it was announced that the channel would rebrand from GMC to Up to reflect its current programming strategies, which now focused more broadly on "positive", faith-based, and family-oriented programming (billed with the slogan "Uplifting Entertainment") rather than focusing primarily on gospel music. The rebranding took effect on June 1, 2013.