VideoSift
VideoSift
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VideoSift

VideoSift is a video aggregator designed to showcase unique and interesting videos, the name of the site being a direct allusion to the metaphor of sifting wheat from chaff. It was founded by Brian Houston in February 2006, who was joined by James Roe and Rommel Santor as co-creators. Members submit embedded videos from other websites, such as YouTube and Google Video, which are then ranked according to a social-voting system similar to and inspired by Digg. Nicknamed the Sift, VideoSift aims to provide its users with the best available online video content through a consistent and attractive interface, responding to the problems of videos being scattered among many different sources, each having arguably difficult or unintuitive user interfaces.

Members submit videos from a limited selection of approved hosts, these videos are then entered into a queue where other members may vote them up or down. If a video receives the requisite balance of positive votes it is published to the front page and remains available in the site's archives; if it fails to achieve this within 2 days it is moved to the users profile in a "personal queue". A broad range of videos may be posted; only those with entire episodes of television programs, pornography, fatalities or racism are expressly prohibited.

While in its infancy the site was loosely organized; the site founders allowed any user to submit videos, subject to an ever-changing limit depending on the volume of traffic. With the exponential growth of the site's popularity over the course of 2006, upgrades were introduced leading to VideoSift 2.0 and later iterations that required new users to graduate through a "probationary period". This was meant to mitigate sockpuppet (internet) and astroturfing abuses that became more tempting for outsiders considering the site's increasing popularity.

Routine administrative functions such as discarding expired videos are carried out by a bot named Siftbot.

VideoSift has a policy of "no self-links", which means contributing videos that the VideoSift user ("Sifter") created themselves. In addition to functioning as a means to prevent astroturfing, it allows for an extra step of "sifting" - a third party must first approve of the video by selecting it for submission before the original creator can cast a vote for it.

In response to Sifters' desire to showcase their own videos, occasional Siftoffs have been held, with the first in May 2006. Videos in the Siftoff are uploaded to a separate queue where users have a month to decide, through the normal voting mechanisms, which video of this subset group is most worthy. The siftoff has since been removed again.

The ability to permanently ban members who self-link is given to those who have gained "gold star" status within the VideoSift community. Two users must both invoke the *ban command, which will make the system ban the offending member. This is often used for those who spam, or self-link videos to the site and has been known to be used swiftly and effectively by senior members of VideoSift.

In January 2008 an instaban feature was introduced, that allows users with diamond level membership to instantly ban a probationary member without confirmation from another user.

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