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WARQ
WARQ (93.5 FM) is a commercial radio station in Columbia, South Carolina. It is owned by Connoisseur Media and it airs a top 40 (CHR) format branded as "Live 93.5". Its studios are on Pineview Road in Columbia, off U.S. Route 378.
WARQ is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 2,800 watts. The transmitter tower is atop the Capitol Center building at 1201 Main Street. WARQ broadcasts using HD Radio (hybrid) technology. Its HD digital subchannels carry three formats: alternative rock as ALT 99.7, Christian radio from the Worship & Word Network, and adult album alternative as 94.9 The Palm.
The station signed on the air on February 6, 1971. Its original call sign was WXRY. It broadcast in mono with an automated Beautiful Music format. Later, the station converted to FM stereo, still with an Easy Listening music format supplied on reel to reel tape by Schulke. The station played quarter hour sweeps of mostly soft instrumental cover versions of adult hits, along with Broadway and Hollywood show tunes.
In 1983, the station adopted the call letters WCEZ, standing for Columbia and EZ listening music. It used the slogans "The Beautiful Place to Be" and "Easy 93 WCEZ."
Shortly after the sale of WCEZ and sister station WVOC 560 AM to Ridgley Communications, WCEZ abandoned the Easy Listening format, shifting to soft adult contemporary music. It incorporated more vocals and eliminated all but a few instrumentals. WCEZ adopted the moniker "Lite 93.5" and began carrying a satellite-delivered music service supplied by Westwood One known as "Format 41."
Ridgley Communications later filed for bankruptcy protection. A private ownership group, in the fall of 1989, purchased WCEZ and WVOC out of bankruptcy. The group of owners, which included Olympia Networks' Steve Bunyard and broadcast veteran Rick Dames, organized and operated the stations under the Clayton Radio name.
In January 1990, Clayton Radio replaced Format 41 with a Gold-based "WARM" AC format developed by McVay Media. The station adopted the moniker "Star 93.5" and the call letters WAAS. The call letters were designed to put the station at the top of the Arbitron rating service list of stations and stood for "We Are Always Shining." The jingles used by WAAS were customized versions of JAM's "Q-Cuts" package.
By 1992, WAAS was at a crossroads. The station was experiencing financial difficulties as well as a ratings battle with two other ACs in the market, WTCB and WSCQ (now known as WXBT).
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WARQ
WARQ (93.5 FM) is a commercial radio station in Columbia, South Carolina. It is owned by Connoisseur Media and it airs a top 40 (CHR) format branded as "Live 93.5". Its studios are on Pineview Road in Columbia, off U.S. Route 378.
WARQ is licensed by the Federal Communications Commission (FCC) to broadcast with an effective radiated power (ERP) of 2,800 watts. The transmitter tower is atop the Capitol Center building at 1201 Main Street. WARQ broadcasts using HD Radio (hybrid) technology. Its HD digital subchannels carry three formats: alternative rock as ALT 99.7, Christian radio from the Worship & Word Network, and adult album alternative as 94.9 The Palm.
The station signed on the air on February 6, 1971. Its original call sign was WXRY. It broadcast in mono with an automated Beautiful Music format. Later, the station converted to FM stereo, still with an Easy Listening music format supplied on reel to reel tape by Schulke. The station played quarter hour sweeps of mostly soft instrumental cover versions of adult hits, along with Broadway and Hollywood show tunes.
In 1983, the station adopted the call letters WCEZ, standing for Columbia and EZ listening music. It used the slogans "The Beautiful Place to Be" and "Easy 93 WCEZ."
Shortly after the sale of WCEZ and sister station WVOC 560 AM to Ridgley Communications, WCEZ abandoned the Easy Listening format, shifting to soft adult contemporary music. It incorporated more vocals and eliminated all but a few instrumentals. WCEZ adopted the moniker "Lite 93.5" and began carrying a satellite-delivered music service supplied by Westwood One known as "Format 41."
Ridgley Communications later filed for bankruptcy protection. A private ownership group, in the fall of 1989, purchased WCEZ and WVOC out of bankruptcy. The group of owners, which included Olympia Networks' Steve Bunyard and broadcast veteran Rick Dames, organized and operated the stations under the Clayton Radio name.
In January 1990, Clayton Radio replaced Format 41 with a Gold-based "WARM" AC format developed by McVay Media. The station adopted the moniker "Star 93.5" and the call letters WAAS. The call letters were designed to put the station at the top of the Arbitron rating service list of stations and stood for "We Are Always Shining." The jingles used by WAAS were customized versions of JAM's "Q-Cuts" package.
By 1992, WAAS was at a crossroads. The station was experiencing financial difficulties as well as a ratings battle with two other ACs in the market, WTCB and WSCQ (now known as WXBT).