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WXBT
WXBT (100.1 FM) is a commercial radio station licensed to West Columbia, South Carolina and serving the Columbia metropolitan area. It airs an urban contemporary radio format, branded as "100.1 The Beat", and is owned by iHeartMedia, Inc. WXBT carries the nationally syndicated morning show "Big Boy's Neighborhood." WXBT's radio studios are on Greystone Boulevard off Interstate 126, near Riverbanks Zoo.
WXBT's transmitter is off Frost Avenue in the Denny Terrace neighborhood, near Columbia International University. WXBT has an effective radiated power (ERP) of 5,900 watts. WXBT broadcasts using HD Radio technology. Its second digital subchannel carries the Black Information Network. The subchannel feeds FM translator W288CX at 105.5 MHz.
On August 5, 1975, the station signed on as WSCQ, Columbia's first all-news station. It was an affiliate of NBC's News and Information Service (NIS). WSCQ was owned by Sanders Guignard and Barnett F. Goldberg with studios located at 1440 Knox Abbott Drive on the Cayce-West Columbia city limit boundary. Goldberg served as the station's original general manager, chief engineer, and led the design and construction of the studios and remote transmitter site. The WSCQ call sign stood for "We're South Carolina Quality".
Ratings for the new station struggled as the news and information format was unproven at the station's launch, measuring at a 0.1 in its first year on the air. In the early '70s, only some drivers had FM radios in their cars. That, combined with the lack of support from NBC for its new network, led to the failure of the original format.
With the station losing money, Guignard put a stake in the station's ownership for sale in late 1976, effectively forcing Mr. Goldberg out of the ownership group and management of the station. It was acquired by Congaree Broadcasters, a group consisting of former WIS veterans Gene McKay, Bill Benton, Dave Wright, and Dennis Waldrop. WSCQ retained its call letters, but changed the format to Adult Contemporary with Gene McKay hosting mornings (a position he had held previously at WIS and would hold at WSCQ over the next 22 years). Meantime, station partners Bill Benton and Dave Wright held down various on-air duties while Dennis Waldrop became the station's general manager. The station did very well throughout the rest of the 1970s and on throughout the 1980s as FM became the choice for radio listening.
The new owners retained a commitment to local news and information, with a full-time news and sports staff, hourly updates from the CBS Radio News Network, a local current-affairs talk show hosted by Benton, and a sports call-in show. Traffic reports in morning drive-time were delivered by the legendary "Voice of the Gamecocks" Bob Fulton. WSCQ was also the flagship station for South Carolina Gamecocks baseball live broadcasts. Special programming included a live remote broadcast on Friday nights with big band music from the ballroom of Columbia's Townhouse Hotel, hosted by Bill Walton. The live remote converted to a beach music format in 1981.
In the early 1980s, WSCQ adopted the "Q-100" handle with the slogan "Lite Rock, Less Talk." By 1991, the handle was changed to "Sunny 100", and a more upbeat AC approach was used.
By 1992, WSCQ had found itself in a 3-way battle with WTCB and WAAS (now WARQ) for the Adult Contemporary listening audience as well as declining ratings and revenues from commercial advertising. Management realized there was a hole in the market for older listeners and it was decided to change the format to Adult Standards, but retain the "Sunny 100" nickname.
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WXBT
WXBT (100.1 FM) is a commercial radio station licensed to West Columbia, South Carolina and serving the Columbia metropolitan area. It airs an urban contemporary radio format, branded as "100.1 The Beat", and is owned by iHeartMedia, Inc. WXBT carries the nationally syndicated morning show "Big Boy's Neighborhood." WXBT's radio studios are on Greystone Boulevard off Interstate 126, near Riverbanks Zoo.
WXBT's transmitter is off Frost Avenue in the Denny Terrace neighborhood, near Columbia International University. WXBT has an effective radiated power (ERP) of 5,900 watts. WXBT broadcasts using HD Radio technology. Its second digital subchannel carries the Black Information Network. The subchannel feeds FM translator W288CX at 105.5 MHz.
On August 5, 1975, the station signed on as WSCQ, Columbia's first all-news station. It was an affiliate of NBC's News and Information Service (NIS). WSCQ was owned by Sanders Guignard and Barnett F. Goldberg with studios located at 1440 Knox Abbott Drive on the Cayce-West Columbia city limit boundary. Goldberg served as the station's original general manager, chief engineer, and led the design and construction of the studios and remote transmitter site. The WSCQ call sign stood for "We're South Carolina Quality".
Ratings for the new station struggled as the news and information format was unproven at the station's launch, measuring at a 0.1 in its first year on the air. In the early '70s, only some drivers had FM radios in their cars. That, combined with the lack of support from NBC for its new network, led to the failure of the original format.
With the station losing money, Guignard put a stake in the station's ownership for sale in late 1976, effectively forcing Mr. Goldberg out of the ownership group and management of the station. It was acquired by Congaree Broadcasters, a group consisting of former WIS veterans Gene McKay, Bill Benton, Dave Wright, and Dennis Waldrop. WSCQ retained its call letters, but changed the format to Adult Contemporary with Gene McKay hosting mornings (a position he had held previously at WIS and would hold at WSCQ over the next 22 years). Meantime, station partners Bill Benton and Dave Wright held down various on-air duties while Dennis Waldrop became the station's general manager. The station did very well throughout the rest of the 1970s and on throughout the 1980s as FM became the choice for radio listening.
The new owners retained a commitment to local news and information, with a full-time news and sports staff, hourly updates from the CBS Radio News Network, a local current-affairs talk show hosted by Benton, and a sports call-in show. Traffic reports in morning drive-time were delivered by the legendary "Voice of the Gamecocks" Bob Fulton. WSCQ was also the flagship station for South Carolina Gamecocks baseball live broadcasts. Special programming included a live remote broadcast on Friday nights with big band music from the ballroom of Columbia's Townhouse Hotel, hosted by Bill Walton. The live remote converted to a beach music format in 1981.
In the early 1980s, WSCQ adopted the "Q-100" handle with the slogan "Lite Rock, Less Talk." By 1991, the handle was changed to "Sunny 100", and a more upbeat AC approach was used.
By 1992, WSCQ had found itself in a 3-way battle with WTCB and WAAS (now WARQ) for the Adult Contemporary listening audience as well as declining ratings and revenues from commercial advertising. Management realized there was a hole in the market for older listeners and it was decided to change the format to Adult Standards, but retain the "Sunny 100" nickname.