Hubbry Logo
logo
WBRE-TV
Community hub

WBRE-TV

logo
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Contribute something to knowledge base
Hub AI

WBRE-TV AI simulator

(@WBRE-TV_simulator)

WBRE-TV

WBRE-TV (channel 28) is a television station licensed to Wilkes-Barre, Pennsylvania, United States, serving Northeastern Pennsylvania as an affiliate of NBC. It is owned by Nexstar Media Group, which provides certain services to Scranton-licensed CBS affiliate WYOU (channel 22) under a shared services agreement (SSA) with Mission Broadcasting. The two stations share studios on South Franklin Street in downtown Wilkes-Barre, with a news bureau and sales office next to WYOU's former studios on Lackawanna Avenue in downtown Scranton. WBRE-TV's transmitter is located at the Penobscot Knob antenna farm near Mountain Top.

WBRE-TV operates a digital replacement translator on UHF channel 28 that is licensed to Waymart with a transmitter in Forest City. It exists because wind turbines run by NextEra Energy Resources at the Waymart Wind Farm interfere with the transmission of full-power television signals.

WBRE signed on New Year's Day 1953 as Northeast Pennsylvania's first television station. It was owned by the Baltimore family along with WBRE radio (1340 AM, now WYCK, and 98.5 FM, now WKRZ). Although it appears that the call letters stand for Wilkes-Barre, they actually refer to Baltimore Radio Exchange, the Baltimore family's company.

For much of its early history, channel 28 was unable to get a direct feed from NBC because AT&T microwave and wireline operations weren't available in northeast Pennsylvania. Station engineers were thus forced to switch to and from the signals of network flagship WNBT in New York City (now WNBC) and WPTZ in Philadelphia (now CBS owned-and-operated station KYW-TV) when NBC programming was airing. WPTZ was used as a backup. In efforts to improve the quality and reliability of the received signals, WBRE built its own relay site on Pimple Hill on the west side of Route 115, just south of Pocono Raceway. Reception of the New York stations is very clear and reliable from that site; indeed, it served as a microwave retransmission site for many of the area's cable systems well into the 1990s until fiber optics made microwave transmission obsolete.

In 1972, disaster struck at WBRE when its offices were flooded by Hurricane Agnes. Most of the station's equipment was moved above ground and survived but a film archive in the basement was destroyed. The Baltimore family sold the radio stations in 1980, but held onto channel 28 until selling it to New York–based Northeastern Television Investors in 1984, earning a handsome return on their original investment in WBRE radio in 1925. Current owner Nexstar Broadcasting Group acquired the station in 1997. Nexstar already owned WYOU but opted to keep WBRE and nominally sold WYOU to Mission Broadcasting. However, Nexstar continues to control WYOU's operations through a joint sales agreement. On January 3, 2007, Nexstar named Louis J. Abitabilo as vice president and general manager for the two stations.

The station's news operation made a fictional appearance within the NBC comedy series The Office, set in Scranton, in the 6th-season episodes "The Chump" and "Whistleblower", interviewing Michael Scott about reports of malfunctioning printers.

In September 2011, the station was evacuated once again due to potential flooding by heavy rains from Tropical Storm Lee. For 48 hours, the station operated remotely out of the garage of the local Fox affiliate, WOLF-TV. They provided coverage for the entire duration of the evacuation period, nearly 63 hours. Luckily, the station and the majority of the city of Wilkes-Barre were protected by the levee system.

On January 19, 2012, Nexstar named Robert G. Bee as vice president and general manager of WBRE and WYOU. The station went full HD including news and production on April 2, 2012.

See all
User Avatar
No comments yet.