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WIRX (107.1 FM) is a mainstream rock radio station owned by Mid-West Family Broadcasting located in Benton Harbor, Michigan.[2][3] The station's city of license is St. Joseph, Michigan broadcasting in HD from a tower at the edge of Benton Township, Michigan. Its programming is also simulcast to the South Bend–Mishawaka metropolitan area on WYRX-FM (94.3) in Plymouth, Indiana.
Key Information
History
[edit]According to the "History of 107.1 FM St. Joseph",[4] the 107.1 frequency was started as a music outlet to sister station WSJM in 1964 by Mid-West Family Broadcasting (MWF), which is based in Madison, Wisconsin. WSJM-FM began broadcasting in stereo on 107.1 MHz in 1965 and regularly provided stereo remote broadcasts by the Twin Cities Symphony and other events.
In 1969, the station changed its call letters to WIRX and switched to a completely jockless, automated Country format, tagged "WIRX Country".
In 1979, WYRX introduced an AOR/Top 40 ("Rock 40") format as "Rock 107 WIRX, The Music Works", playing artists from both the current and past years of rock.
The station switched its format slightly to a more AC-leaning rock format and was rebranded as "Magic 107 WIRX" with Jim Gifford and The Champions of Breakfast as the morning show.
WIRX returned to "Rock 107 WIRX" in 1991 and began running a mainstream rock format which it continues to do to this day.
Former program directors include Jim Gifford, Shelley Morgan, and Robb Rose.
The station is managed on a local level to this day, much as it was when it first came on the air.
On January 6, 2025, Mid-West Family Broadcasting began simulcasting to the South Bend–Mishawaka metropolitan area on WYRX-FM (94.3) in Plymouth, Indiana, which had previously offered a classic rock format.[5]
WIRX is an affiliate of the weekly syndicated Pink Floyd show "Floydian Slip."
Morning shows
[edit]The station has had several morning shows over the last decade. Hosts have included John Jay with Brother Phil, the syndicated Free Beer and Hot Wings, The Jason Lee show featuring Hunter, Rex Charger, and the "Plan B Morning Show" with Brock Havens. When the station began simulcasting on WYRX-FM in 2025, WIRX began airing the syndicated Bob & Tom Show, which WYRX (as WZOC) had already been airing in South Bend.[5]
References
[edit]- ^ "Facility Technical Data for WIRX". Licensing and Management System. Federal Communications Commission.
- ^ Michiguide.com (2007). "WIRX FM 107.1 St. Joseph". Michiguide.com. Retrieved September 3, 2007.
- ^ FCC (2007). "WIRX Station Search Details". Federal Communications Commission. Retrieved September 3, 2007.
- ^ History of 107.1 FM St. Joseph - ROCK 107 WIRX Website, Retrieved January 1, 2010 [1]
- ^ a b Venta, Lance (January 6, 2025). "WIRX Expands To South Bend". RadioInsight. Retrieved January 7, 2025.
External links
[edit]- Mid-West Family Broadcasting
- WSJM, Inc. / Mid-West Family Broadcasting in Michigan's Great Southwest
- Facility details for Facility ID 74005 (WIRX) in the FCC Licensing and Management System
- WIRX in Nielsen Audio's FM station database