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WLFF

WLFF (106.5 FM), known on-air as 106.5 Nash Icon, is a gold-based country music radio station licensed to Georgetown, South Carolina. The station is owned by Cumulus Media and broadcasts with an ERP of 50 kW. Its studios are located on U.S. Highway 17 in Murrells Inlet, South Carolina, and its transmitter is located near Pawleys Island, South Carolina.

106.5 was previously WAZX, a Top 40 (CHR) station in Georgetown, South Carolina at 106.3. In 1988, the station increased its power to 50,000 watts and changed to the Sunny 106.5 name and WSYN call letters, with a hot adult contemporary format. During this time in 1988, the WSYN-FM Sunny 106.5 studios were moved to a small Frontage Road Studio off of U.S. Highway 17 By-Pass in Surfside Beach (next door to the offices of Clearview Cable TV that then became Jones Intercable in late 1988). The move of the studios to Surfside Beach and the name change to Sunny 106.5 generated a huge advertising campaign in the local media and a newly designed Sunny 106.5 logo. The staff of veteran Myrtle Beach broadcasters included Tom Brockway (mornings) and "Kahuna" (afternoons). The station was consulted by legendary consultant Tom Collins.

From 1990 to April 2008, WSYN was known as "Oldies Radio Sunny 106.5 FM".

During its heyday of playing oldies radio on the coast of South Carolina, WSYN was owned by Seacoast Radio Company LLC and was South Carolina Broadcasters Association Station of The Year in 1996 and 1997.

Oldies Radio Sunny 106.5 employed an on-air reverb effect, producing a "bigger than life" sound, and served as home to many well-known local talents including Kemosabi Joe, "The Freakin' Deacon", Diane Costello, Michael Parnell, Kelly Broderick, djrockinray, Sissy Hall, Robert Kessler, Lou Krieger, and CJ Jackson, who also was the engineer at the time.

Horry County Council Chair Liz Gilland at one time hosted a Sunday morning gospel program on the station.

Syndicated weekly programs included The Charlie Byrd Beach Blast, Mike Harvey's Super Gold, American Gold with Dick Bartley, and Beatle Brunch.[citation needed]

Cumulus Media bought WSYN, WJXY, WJXY-FM, WXJY, WDAI, and WSEA in its first year of existence.

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