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WNJU

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WNJU

WNJU (channel 47) is a television station licensed to Linden, New Jersey, United States, serving the New York metropolitan area. It is one of two flagship stations of the Spanish-language network Telemundo (alongside WSCV in MiamiFort Lauderdale), and is owned and operated by NBCUniversal's Telemundo Station Group. Under common ownership with NBC flagship WNBC (channel 4), the two stations share studios at 30 Rockefeller Plaza in Midtown Manhattan and broadcast from the same transmitter at One World Trade Center; WNJU's former studios, located on Fletcher Avenue in Fort Lee, New Jersey, are used as WNJU and WNBC's New Jersey news bureau.

Conceived to replace WNTA-TV as northern New Jersey's commercial station and to provide specialty ethnic programming in the tri-state area, WNJU began broadcasting on May 16, 1965. It was the first new commercial TV station for the New York City area in 16 years. Within months, 60 percent of its programming was in Spanish. The station was acquired by Screen Gems in 1970; Screen Gems also owned WAPA-TV in San Juan, Puerto Rico, with which channel 47 shared programming. WNJU's program lineup, which catered to the tastes of the Puerto Ricans and Dominicans in the tri-state area, often outperformed the Spanish International Network and its mostly Mexican shows in the local ratings. The studio sold the station in 1979 to a consortium headlined by Norman Lear and Jerry Perenchio, but plans to convert to subscription television operation were scrapped.

In 1984, WNJU became a part of a second Spanish-language television network, NetSpan. After Reliance Capital, which had bought Spanish-language TV stations in Los Angeles and Miami, acquired the station, it became a charter owned-and-operated station of Telemundo upon its launch on January 12, 1987. At the same time, channel 47 began producing local Spanish-language newscasts. NBC bought Telemundo in 2002 and relocated WNJU to its former facility in Fort Lee.

On December 17, 1962, the New Jersey Television Broadcasting Company was granted a construction permit by the Federal Communications Commission to build a new commercial television station on a channel 47 allocation that belonged to New Brunswick. Edwin Cooperstein, the president of the permittee and director of radio and television at Fairleigh Dickinson University and who had been the head of WNTA-TV (channel 13) when it was a commercial outlet, had proposed the station a year earlier, to transmit from a tower in the New Jersey Meadowlands. FDU influence was also felt in the company's ownership: it was primarily owned by Henry Becton (son of Maxwell Becton, co-founder of Becton Dickinson) and Fairleigh Dickinson Jr. (son of Fairleigh S. Dickinson Sr., founder of Fairleigh Dickinson University and also the co-founder of Becton Dickinson).

Channel 47 in Linden was a backup plan: the company had previously asked for the assignment of channel 14 to Newark, the city of license of WNTA-TV, arguing that the conversion of WNTA-TV to noncommercial WNET effectively gave all seven VHF stations to New York City. Even before filing for the permit, New Jersey Television Broadcasting had set up in the Mosque Theater (now Newark Symphony Hall) at 1020 Broad Street in Newark, WNTA-TV's former home, which included a 10,000-square-foot (930 m2) studio that was the largest at any non-network TV station in the United States; it announced it would use the former WNTA-TV transmitter site in West Orange and stocked its staff with several channel 13 veterans. When the permit was issued, Cooperstein announced that the station would launch in late 1963.

However, within a month of obtaining the permit, the new WNJU-TV decided on an Empire State Building site for its transmitter, which was approved by the FCC in April 1964. Cooperstein felt that this would be necessary to have picture quality parity with the New York stations. It had settled on a program format of shows for New Jersey audiences during the day and specialty ethnic programs at night. In March 1965, the station revealed a schedule with 19 hours a week of Spanish-language programming and another seven hours for Black audiences.

WNJU-TV signed on the air on May 16, 1965, as the first commercial UHF station in the New York television market and the first new commercial service for the area in 16 years. Channel 47's schedule included New Jersey programs as well as Spanish-language, Black, Jewish, and Italian programs, but even within three months of launch, sixty percent of WNJU-TV's broadcast hours consisted of Spanish-language output. Outside of these programs, during the mid-1960s, the station broadcast a live and locally produced teenage dance show called Disc-O-Teen, hosted by John Zacherle; bullfights; and a folk music program, Rainbow Quest, hosted by Pete Seeger. The station also broke ground when it accepted advertising for Puerto Rican rum; since most television stations (but not channel 47) subscribed to the Code of Good Practice of the National Association of Broadcasters, it was the first hard liquor ad seen on American television.

In 1967, WNJU-TV went all-color and also became the first New York-area television station to automate its transmitter; it opted not to move to the World Trade Center when it was built for financial reasons. In 1969, it added another type of specialty program to its diverse slate: daytime coverage of the stock markets. That same year, however, Cooperstein resigned, citing a "basic policy difference" with the board of directors.

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