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WPBB
WPBB (98.7 FM) is a radio station licensed to Holmes Beach, Florida, and serving the Tampa Bay media market. It is owned by K-Love Inc., and airs a Christian adult contemporary radio format branded as "K-Love".
WPBB's transmitter is off San Martin Blvd in St. Petersburg.
The station signed on the air on December 7, 1989, under the call sign WAYP. The call letters changed to WISP on April 2, 1992. As both WAYP and WISP, the station played mostly easy listening and soft adult contemporary music. On May 15, 1998, after stunting with a loop of "Wild Thing" by Tone Loc, the rhythmic contemporary format of "WiLD 98.7" debuted under new call letters WLLD.
On August 19, 2009, at 5 p.m., "WiLD 98.7" and "Smooth Jazz 94.1 WSJT" switched frequencies, with 94.1 becoming "WiLD 94.1" and 98.7 becoming "Smooth Jazz 98.7 WSJT". Under the ownership of CBS Radio, the smooth jazz format evolved into a format known as smooth AC, a mix of urban AC and soft AC with a few instrumental jazz songs included.
On August 31, 2010, at 3 p.m., the station dropped smooth AC in favor of Adult Top 40/CHR as "Play 98.7". The first song on "Play" was "Use Somebody" by Kings of Leon. The smooth jazz format was subsequently moved to HD Radio frequency 98.7-HD2. This would change on December 18, 2013, when the sports talk format from WFAN in New York City moved from 94.1-HD3 to 98.7-HD2, while the smooth jazz format was relocated to 94.1-HD2.
Due to low ratings with "Play", CBS Radio announced on June 20, 2012, that WSJT would flip to sports talk in August, branded as "The Fan". On July 25, 2012, CBS said it would debut the new format on August 2.
On that day, at 11 a.m., "Play" signed off with "Closing Time" by Semisonic, and 98.7 FM began a half hour of stunting with songs usually played at sports games, followed by a half-hour long monologue of the history of sports teams in the Tampa Bay area, which would lead into the official launch of "The Fan" at Noon. At the same time as the format flip, WSJT changed call letters to WHFS-FM. The WHFS call letters were held by former sister station WUUB in West Palm Beach and were heritage call letters for a long-time alternative rock station in the Washington, DC/Baltimore, Maryland area. The station simulcast on sister station WHFS (1010 AM) until January 3, 2013, when the AM became a 24/7 affiliate of the new CBS Sports Radio network. WHFS-FM held the rights to carry University of South Florida sports in the Tampa Bay area.
On October 2, 2014, CBS Radio announced that it would trade its stations in Charlotte and Tampa (including WHFS-FM), as well as WIP (AM) in Philadelphia, to the Beasley Broadcast Group in exchange for five stations in Miami and Philadelphia. The swap was completed on December 1, 2014.
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WPBB
WPBB (98.7 FM) is a radio station licensed to Holmes Beach, Florida, and serving the Tampa Bay media market. It is owned by K-Love Inc., and airs a Christian adult contemporary radio format branded as "K-Love".
WPBB's transmitter is off San Martin Blvd in St. Petersburg.
The station signed on the air on December 7, 1989, under the call sign WAYP. The call letters changed to WISP on April 2, 1992. As both WAYP and WISP, the station played mostly easy listening and soft adult contemporary music. On May 15, 1998, after stunting with a loop of "Wild Thing" by Tone Loc, the rhythmic contemporary format of "WiLD 98.7" debuted under new call letters WLLD.
On August 19, 2009, at 5 p.m., "WiLD 98.7" and "Smooth Jazz 94.1 WSJT" switched frequencies, with 94.1 becoming "WiLD 94.1" and 98.7 becoming "Smooth Jazz 98.7 WSJT". Under the ownership of CBS Radio, the smooth jazz format evolved into a format known as smooth AC, a mix of urban AC and soft AC with a few instrumental jazz songs included.
On August 31, 2010, at 3 p.m., the station dropped smooth AC in favor of Adult Top 40/CHR as "Play 98.7". The first song on "Play" was "Use Somebody" by Kings of Leon. The smooth jazz format was subsequently moved to HD Radio frequency 98.7-HD2. This would change on December 18, 2013, when the sports talk format from WFAN in New York City moved from 94.1-HD3 to 98.7-HD2, while the smooth jazz format was relocated to 94.1-HD2.
Due to low ratings with "Play", CBS Radio announced on June 20, 2012, that WSJT would flip to sports talk in August, branded as "The Fan". On July 25, 2012, CBS said it would debut the new format on August 2.
On that day, at 11 a.m., "Play" signed off with "Closing Time" by Semisonic, and 98.7 FM began a half hour of stunting with songs usually played at sports games, followed by a half-hour long monologue of the history of sports teams in the Tampa Bay area, which would lead into the official launch of "The Fan" at Noon. At the same time as the format flip, WSJT changed call letters to WHFS-FM. The WHFS call letters were held by former sister station WUUB in West Palm Beach and were heritage call letters for a long-time alternative rock station in the Washington, DC/Baltimore, Maryland area. The station simulcast on sister station WHFS (1010 AM) until January 3, 2013, when the AM became a 24/7 affiliate of the new CBS Sports Radio network. WHFS-FM held the rights to carry University of South Florida sports in the Tampa Bay area.
On October 2, 2014, CBS Radio announced that it would trade its stations in Charlotte and Tampa (including WHFS-FM), as well as WIP (AM) in Philadelphia, to the Beasley Broadcast Group in exchange for five stations in Miami and Philadelphia. The swap was completed on December 1, 2014.