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WPKB (1230 AM) is a radio station licensed to Parkersburg, West Virginia, United States. It serves the Parkersburg-Marietta area with a Top 40/contemporary hit radio format. The station is currently owned by Seven Mountains Media.
From April 13, 1998, until March 2004, the station aired Radio Disney, a format targeted towards tweens and young teens.
On June 25, 2024, WVNT dropped their previous conservative talk radio format and began stunting with a loop of "Pop" by NSYNC; this led into a flip back to contemporary hit radio as "Pop! Radio" on June 28 at 10 am; this was predicated by Seven Mountains Media applying for new callsign WPKB for the station, and Seven Mountains operates a network of stations under that exact brand in each of their other markets, right down to running the exact same stunt before each and every launch.[2] The station brands as "Pop! Radio 103.5" in reference to its translator at 103.5 FM.
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