WPKD-TV

WPKD-TV (channel 19), branded KDKA+, is an independent television station licensed to Jeannette, Pennsylvania, United States, serving the Pittsburgh area. It is owned by the CBS News and Stations group alongside KDKA-TV (channel 2), the market's CBS owned-and-operated station. The two stations share studios at the Gateway Center in Downtown Pittsburgh; WPKD-TV's transmitter is located in the city's Perry North neighborhood along with KDKA-TV.

WPKD-TV signed on the air on October 15, 1953, as WARD-TV on analog UHF channel 56, with studios on Franklin Street in downtown Johnstown, Pennsylvania. It operated at a power of 91,000 watts visual, and 45,500 watts aural power, which, as it was later learned in these experimental days of UHF, was rather low for a UHF station. It was co-owned by Central Broadcasting through its Rivoli Realty subsidiary along with WARD radio (1490 AM, now WNTJ, and 92.1 FM, now WJHT). The station was Johnstown's CBS affiliate with a secondary ABC affiliation. During the late-1950s, it was also briefly affiliated with the NTA Film Network.

In 1972, Jonel Construction Company bought Cover Broadcasting, the parent of WARD-AM-TV, and changed their call signs to WJNL-AM-TV on August 13. Having been issued a construction permit to do so in 1969, the television station then moved to the stronger UHF channel 19 and dropped ABC programming. The channel move also brought a transmitter power increase to 215,000 watts visual and 21,500 watts aural—still very modest for a network affiliate on the UHF band.

Jonel also left the Franklin Street studio for a new facility located on Benshoff Hill, not too far from the transmitter atop Cover Hill in suburban Johnstown. The radio stations moved to the Benshoff Hill location in 1977, after the Franklin Street studios were destroyed in a massive flood.

Even with the move to the stronger channel 19 and its substantial power increase, WJNL-TV was still plagued by a weak signal. Most of Western Pennsylvania is a very rugged dissected plateau. At the time, UHF stations usually did not get good reception in rugged terrain. This left the station dependent on cable–then as now, all but essential for acceptable television in much of this market. In fact, Johnstown viewers got better signals from WFBG-TV (channel 10) in Altoona and KDKA-TV in Pittsburgh. After WFBG-TV was sold in 1973, that station changed its callsign to WTAJ-TV in part to acknowledge its Johnstown viewership (its call letters stand for "We're Television for Altoona and Johnstown"). As a result, WJNL-TV never thrived, and was more or less a non-factor in a market dominated by WJAC-TV (channel 6). It only stayed afloat because of the tremendous success of its FM sister, an adult contemporary powerhouse.

In 1978, WJNL-TV dropped its affiliation with CBS and became an independent station. Forced to buy an additional 19 hours of programming a day, its ratings plummeted even further.

Channel 19 was sold on February 1, 1983, to WFAT Incorporated—a company headed by Leon Crosby, a former owner of the original KEMO-TV in San Francisco—and renamed WFAT-TV on March 14. That same day, it extended its broadcast day. Acting on approvals granted the year prior by local and federal authorities, the station's transmitter facility was moved from Cover Hill to Pea Vine Hill, a much higher summit atop Laurel Hill Mountain in Ligonier Township, just over the Somerset County line in neighboring Westmoreland County, southwest of the Cover Hill location. With the move came another significant power increase yet to 1.6 million watts visual, and 166,000 watts aural. This enabled the station to provide a grade B signal to Pittsburgh's eastern suburbs; indeed, the new transmitter was located within the Pittsburgh market. The new transmitter finally provided city-grade coverage to all of Johnstown, allowing many viewers who had struggled to watch the station over-the-air for 30 years to get a clear picture for the first time. It also allowed the station to introduce itself to viewers in the Pittsburgh area. However, it still had a problem attracting Altoona viewers due to the mountainous terrain separating the two cities, resulting in marginal reception at best on the eastern side of the market. Crosby addressed this by signing on a VHF translator (W12BR) in Altoona. The changes did little to improve the station's fortunes, largely because the major Pittsburgh independents had long been available on cable.

While WFAT now had a fairly decent signal in most of the market, it had comparatively little to offer. At the time of the change, WJNL-TV had a mixture of independent and religious programs; the relaunch saw it extend its broadcast day from 8 hours to 13. It was one of the few stations, even in small markets, that still used art cards rather than CGI technology. Its character generator had been in service for over three decades, dating to when the station was WARD-TV. Its microphones were second-class. Crosby's formula of turning weak stations around by producing local shows with young creative talent was no longer viable for WFAT-TV, as such shows were losing ground to syndicators now offering much cheaper alternatives that could be tailor-made for specific markets. The very few locally produced programs WFAT now had left were limited to discussion-based talk shows on simple, undecorated sets with little more than chairs and plywood platforms covered with low-quality carpeting. David Smith and Lee Mack (the former had been program director of WJNL radio) served as the station's booth announcers.