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WRXS
WRXS (106.9 FM; "Pure Oldies 106.9") is a commercial radio station licensed to Brookfield, Wisconsin, and serving the Milwaukee metropolitan area. The station is owned by Saga Communications, and operates as part of its Milwaukee Radio Group. It broadcasts an oldies radio format, known as "Pure Oldies", concentrating on 1950s, 1960s and 1970s hits. It switches to Christmas music during the holiday season.
WRXS has an effective radiated power (ERP) of 4,400 watts. The transmitter and radio studios are on Milwaukee's West Side, off West McKinley Avenue.
On February 10, 1993, a construction permit was granted for a new FM station, with the call sign WLJU. The original permittee, Tran Broadcasting in Milwaukee sold it to Harris Classical Broadcasting, which also owned Milwaukee's heritage classical music station, WFMR, before it went on the air.
It formally signed on for the first time in August 1995, as WFMI, playing a satellite-fed smooth jazz format. A more powerful and resourceful station, WJZI, converted from a failing rock format as WQFM to smooth jazz in 1996, giving WFMI stiff competition.
Both WFMR and WFMI were sold to Saga Communications, and WFMI was quickly switched to a modern AC format, becoming WXPT on May 9, 1997, branded as "106.9 The Point". The first song on "The Point" was Sheryl Crow's "A Change Would Do You Good". When WPNT-FM in Chicago changed format and call letters a few months later, 106.9 picked up the WPNT call sign. The Point had modest success for a small station, but a few of the bigger stations in the market took notice and adjusted their playlists to fight off the young suburban upstart.
The station is also hamstrung by a modest Class A signal which has never covered the important suburban communities like Waukesha and Ozaukee County very well, and is virtually non-existent north of the Sheboygan County line, where it runs into adjacent-channel interference from WHBZ on 106.5. This is because the frequency was a short-spacing allocation which is shared with WOOD-FM across Lake Michigan in Muskegon, Michigan.
Again, due to stiff competition, the format was changed again at 3 p.m. on April 16, 1999, this time to urban oldies as "Jammin' 106.9", and the call letters became WMJO (which stood for "Milwaukee's Jammin' Oldies"). The call letters were changed a month later to WJMR and tag line to "Jammin' Hits" due to legal issues.
Saga Communications moved WFMR and its classical music format to the 106.9 FM dial position, and WJMR-FM's format and call letters to 98.3, on December 12, 2000. This was done primarily to boost WJMR-FM's signal in the urban areas of Milwaukee, and to target WFMR toward the western and northern suburbs. Saga had moved the studios to Milwaukee the year before.
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WRXS
WRXS (106.9 FM; "Pure Oldies 106.9") is a commercial radio station licensed to Brookfield, Wisconsin, and serving the Milwaukee metropolitan area. The station is owned by Saga Communications, and operates as part of its Milwaukee Radio Group. It broadcasts an oldies radio format, known as "Pure Oldies", concentrating on 1950s, 1960s and 1970s hits. It switches to Christmas music during the holiday season.
WRXS has an effective radiated power (ERP) of 4,400 watts. The transmitter and radio studios are on Milwaukee's West Side, off West McKinley Avenue.
On February 10, 1993, a construction permit was granted for a new FM station, with the call sign WLJU. The original permittee, Tran Broadcasting in Milwaukee sold it to Harris Classical Broadcasting, which also owned Milwaukee's heritage classical music station, WFMR, before it went on the air.
It formally signed on for the first time in August 1995, as WFMI, playing a satellite-fed smooth jazz format. A more powerful and resourceful station, WJZI, converted from a failing rock format as WQFM to smooth jazz in 1996, giving WFMI stiff competition.
Both WFMR and WFMI were sold to Saga Communications, and WFMI was quickly switched to a modern AC format, becoming WXPT on May 9, 1997, branded as "106.9 The Point". The first song on "The Point" was Sheryl Crow's "A Change Would Do You Good". When WPNT-FM in Chicago changed format and call letters a few months later, 106.9 picked up the WPNT call sign. The Point had modest success for a small station, but a few of the bigger stations in the market took notice and adjusted their playlists to fight off the young suburban upstart.
The station is also hamstrung by a modest Class A signal which has never covered the important suburban communities like Waukesha and Ozaukee County very well, and is virtually non-existent north of the Sheboygan County line, where it runs into adjacent-channel interference from WHBZ on 106.5. This is because the frequency was a short-spacing allocation which is shared with WOOD-FM across Lake Michigan in Muskegon, Michigan.
Again, due to stiff competition, the format was changed again at 3 p.m. on April 16, 1999, this time to urban oldies as "Jammin' 106.9", and the call letters became WMJO (which stood for "Milwaukee's Jammin' Oldies"). The call letters were changed a month later to WJMR and tag line to "Jammin' Hits" due to legal issues.
Saga Communications moved WFMR and its classical music format to the 106.9 FM dial position, and WJMR-FM's format and call letters to 98.3, on December 12, 2000. This was done primarily to boost WJMR-FM's signal in the urban areas of Milwaukee, and to target WFMR toward the western and northern suburbs. Saga had moved the studios to Milwaukee the year before.