WSGL

Naples, Florida;
Broadcast area	Southwest Florida
Frequency	104.7 MHz (HD Radio)
Branding	Mix 104.7
Programming
Format	Hot adult contemporary
Ownership
Owner	Renda Media; (Renda Broadcasting Corporation of Nevada);
Sister stations	WGUF; WJGO; WWGR;
History
First air date	May 10, 1980; 45 years ago
Former frequencies	97.7 MHz (1980–1982); 103.1 MHz (1982–1999);
Call sign meaning	Seagull (former mascot)
Technical information
Licensing authority	FCC
Facility ID	63357
Class	C2
ERP	20,000 watts
HAAT	132 metres (433 ft)
Links
Public license information	Public file; LMS;
Webcast	Listen Live
Website	www.1047mixfm.com
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WSGL (104.7 FM) is a commercial radio station licensed to Naples, Florida, and serving Southwest Florida. It is owned by Renda Media with studios on Race Track Road in Bonita Springs. WSGL airs a hot adult contemporary radio format branded as "Mix 104.7". Although the station plays Hot AC music, WSGL reports to Mediabase as a mainstream adult contemporary station.

WSGL is a Class C2 station. The transmitter tower is on Country Road off Santa Barbara Boulevard in South Naples.^[2]

History

The station first received its construction permit from the Federal Communications Commission in 1978. It took two years to build the station. It signed on the air on May 10, 1980; 45 years ago (May 10, 1980). WSGL broadcast on 97.7 MHz as country music station "FM 98 WSGL".

The station moved its new frequency to 103.1 in 1982, retaining the country format until 1986. The former 97.7 frequency is now home to WTLQ-FM in the Fort Myers radio market. WSGL then changed its format to adult contemporary as "Class 103" in early November 1986.

In September 1992, the station briefly returned to its former country format as "Hot Country 103." But that didn't last long. It switched back to adult contemporary music in April 1993.

In 1999, WSGL was granted a power increase to 20,000 watts. It moved to its new frequency at 104.7 with the new name "Mix 104.7".