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WSRW-FM
WSRW-FM (105.7 MHz "Star 105.7") is a commercial radio station in Grand Rapids, Michigan. It airs an adult contemporary radio format and is owned by iHeartMedia. The studios and offices are on Monroe Center Street in Downtown Grand Rapids. The transmitter is off Payne Lake Road in Middleville.
WSRW-FM broadcasts in the HD Radio format. Smooth Jazz formerly aired on its "HD2" subchannel.
WSRW-FM is a Class B "superpower" station. Its effective radiated power (ERP) is 265,000 watts. Because the station first went on the air in 1962, that higher power is grandfathered. Today, the Federal Communications Commission does not license FM stations for more than 100,000 watts (in this section of Michigan, the maximum power is 50,000 watts). With its antenna height above average terrain (HAAT) of 177 meters (581 feet), WSRW-FM should be powered with only 35,000 watts.
With a good radio, WSRW-FM can be heard as far east as Fowlerville, Michigan, as far north as Big Rapids, Michigan, and as far south as LaGrange, Indiana. It has listeners in Kalamazoo, Muskegon and Lansing, and has been heard across Lake Michigan in Illinois and Wisconsin on rare occasions.
Grand Rapids is home to 2 other superpower FM stations, 93.7 WBCT and 104.1 WVGR. WBCT, a country music station also owned by iHeartMedia, runs at 320,000 watts, the highest for any FM station in North America. WVGR is an affiliate station of the Michigan Public radio network and operates at 96,000 watts.
On February 26, 1962, the station signed on for the first time as WOOD-FM. It was the FM counterpart to Grand Rapid's leading station, AM 1300 WOOD. The stations were owned by Time-Life Broadcasting, a subsidiary of a major magazine and book publisher. WOOD-FM was separately programmed, airing a beautiful music format. The station played instrumental cover versions of popular songs as well as Broadway and Hollywood show tunes, with limited interruptions.
The easy listening format continued through the 1980s, although as time went on, more soft vocals were added to the playlist in an effort to attract younger listeners. By the mid-80s, the audience had gotten older, while advertisers usually seek younger demographics, so WOOD-FM ended the instrumentals, and became a soft adult contemporary outlet, calling itself "EZ 105.7."
Through the 1990s, the station's playlist was tweaked to become a brighter, more upbeat AC, which also meant dropping songs by "MOR" or "easy listening" artists such as Barbra Streisand, Barry Manilow, Dionne Warwick and The Carpenters. In 1996, WOOD-AM-FM were acquired by Clear Channel Communications, the forerunner to current owner iHeartMedia.
WSRW-FM
WSRW-FM (105.7 MHz "Star 105.7") is a commercial radio station in Grand Rapids, Michigan. It airs an adult contemporary radio format and is owned by iHeartMedia. The studios and offices are on Monroe Center Street in Downtown Grand Rapids. The transmitter is off Payne Lake Road in Middleville.
WSRW-FM broadcasts in the HD Radio format. Smooth Jazz formerly aired on its "HD2" subchannel.
WSRW-FM is a Class B "superpower" station. Its effective radiated power (ERP) is 265,000 watts. Because the station first went on the air in 1962, that higher power is grandfathered. Today, the Federal Communications Commission does not license FM stations for more than 100,000 watts (in this section of Michigan, the maximum power is 50,000 watts). With its antenna height above average terrain (HAAT) of 177 meters (581 feet), WSRW-FM should be powered with only 35,000 watts.
With a good radio, WSRW-FM can be heard as far east as Fowlerville, Michigan, as far north as Big Rapids, Michigan, and as far south as LaGrange, Indiana. It has listeners in Kalamazoo, Muskegon and Lansing, and has been heard across Lake Michigan in Illinois and Wisconsin on rare occasions.
Grand Rapids is home to 2 other superpower FM stations, 93.7 WBCT and 104.1 WVGR. WBCT, a country music station also owned by iHeartMedia, runs at 320,000 watts, the highest for any FM station in North America. WVGR is an affiliate station of the Michigan Public radio network and operates at 96,000 watts.
On February 26, 1962, the station signed on for the first time as WOOD-FM. It was the FM counterpart to Grand Rapid's leading station, AM 1300 WOOD. The stations were owned by Time-Life Broadcasting, a subsidiary of a major magazine and book publisher. WOOD-FM was separately programmed, airing a beautiful music format. The station played instrumental cover versions of popular songs as well as Broadway and Hollywood show tunes, with limited interruptions.
The easy listening format continued through the 1980s, although as time went on, more soft vocals were added to the playlist in an effort to attract younger listeners. By the mid-80s, the audience had gotten older, while advertisers usually seek younger demographics, so WOOD-FM ended the instrumentals, and became a soft adult contemporary outlet, calling itself "EZ 105.7."
Through the 1990s, the station's playlist was tweaked to become a brighter, more upbeat AC, which also meant dropping songs by "MOR" or "easy listening" artists such as Barbra Streisand, Barry Manilow, Dionne Warwick and The Carpenters. In 1996, WOOD-AM-FM were acquired by Clear Channel Communications, the forerunner to current owner iHeartMedia.