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WUSW
WUSW (1270 AM) is a commercial radio station licensed to Niagara Falls, New York, and serving the Buffalo-Niagara Falls metropolitan area. It is owned by Cumulus Media, with a sale to Buddy Shula pending, and carries a conservative talk radio format.
By day, WUSW transmits with 5,000 watts, and to protect other stations from interference, at night it reduces power to 1,000 watts. The station's transmitter is off Cloverbank Road at Sawgrass Court in Hamburg. It uses a directional antenna with a five-tower array. WUSW's studios are shared with WECK on Genesee Street in Cheektowaga.
On May 20, 1940, the station signed on as WHLD, the call sign it would hold for its first 85 years. It was owned by Earl Clement Hull of Niagara Falls, New York. The call sign represented the name of his second wife, Hilda Lewis Carpenter Hull, of Ontario, Canada.
Earl Hull was a radio pioneer who entered St. Lawrence University in 1916. He gained a knowledge of radio technology, which he later applied to communication problems in World War I. His talents helped the university establish broadcasting station WCAD in 1922. He later built WKY in Oklahoma City. In 1940, he returned to Niagara Falls to establish WHLD. The radio station often programmed classical music and featured local artists. Among them was a continuing program of classical piano duets played by Niagara Falls pianist Harold Bradley and his friend John Peirce Langs of Buffalo. In 1946, an FM station was added, 98.5 WHLD-FM (now WKSE). In its early decades, WHLD-FM mostly simulcast WHLD 1270, but later switched to beautiful music. It changed its call letters to WZIR-FM in 1980.
Locally owned Butler Communications Corporation bought WHLD and its sister station WZIR-FM in May 1980. During the Butler Communications days, WHLD played adult standards and big band music on weekdays, with some ethnic programming on weekends. The station was billed as "The Station of the Nations", and owner Paul Butler's daughter Mary Ann Butler gave the station its tag line, "The Sound of the Falls." Veteran Buffalo Radio Personality John LaMond began his career at WHLD in 1981.
In August 1999, WHLD was purchased by Citadel Broadcasting Corporation. At midnight on Monday, February 13, 2006, WHLD gave up its brokered programming format and Niagara Independent Media began operating the station via a Local marketing agreement (LMA). It was branded "News Talk 1270: The Voice of Reason." It began carrying the progressive talk shows of Air America Radio. That programming was dropped in December 2006 due to financial problems. Some of the non-profit programs, including Democracy Now, were moved to sister station WBBF.
The station then began an urban gospel format through a lease with the Totally Gospel Radio Network. That programming had been carried on daytime only station WBBF since May 1997. On August 2, 2010, Totally Gospel ended its 3½ year lease of WHLD in preparation of the construction of its own station, WFWO at 89.7 kHz.
WHLD, back under the control of Citadel Broadcasting Corporation, then switched to an automated adult standards format, becoming the first adult standards station in the market since WECK dropped the format in 2006. On August 11, 2010, WHLD began branding itself "Swing 1270" featuring vocalists associated with the Great American Songbook. Harv Moore, a well-known local radio personality, was added as the first disc jockey in April 2011. Its only competitor for the adult standards market in Western New York was distant but powerful 50,000 watt CFZM, located in Toronto.[citation needed]
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WUSW
WUSW (1270 AM) is a commercial radio station licensed to Niagara Falls, New York, and serving the Buffalo-Niagara Falls metropolitan area. It is owned by Cumulus Media, with a sale to Buddy Shula pending, and carries a conservative talk radio format.
By day, WUSW transmits with 5,000 watts, and to protect other stations from interference, at night it reduces power to 1,000 watts. The station's transmitter is off Cloverbank Road at Sawgrass Court in Hamburg. It uses a directional antenna with a five-tower array. WUSW's studios are shared with WECK on Genesee Street in Cheektowaga.
On May 20, 1940, the station signed on as WHLD, the call sign it would hold for its first 85 years. It was owned by Earl Clement Hull of Niagara Falls, New York. The call sign represented the name of his second wife, Hilda Lewis Carpenter Hull, of Ontario, Canada.
Earl Hull was a radio pioneer who entered St. Lawrence University in 1916. He gained a knowledge of radio technology, which he later applied to communication problems in World War I. His talents helped the university establish broadcasting station WCAD in 1922. He later built WKY in Oklahoma City. In 1940, he returned to Niagara Falls to establish WHLD. The radio station often programmed classical music and featured local artists. Among them was a continuing program of classical piano duets played by Niagara Falls pianist Harold Bradley and his friend John Peirce Langs of Buffalo. In 1946, an FM station was added, 98.5 WHLD-FM (now WKSE). In its early decades, WHLD-FM mostly simulcast WHLD 1270, but later switched to beautiful music. It changed its call letters to WZIR-FM in 1980.
Locally owned Butler Communications Corporation bought WHLD and its sister station WZIR-FM in May 1980. During the Butler Communications days, WHLD played adult standards and big band music on weekdays, with some ethnic programming on weekends. The station was billed as "The Station of the Nations", and owner Paul Butler's daughter Mary Ann Butler gave the station its tag line, "The Sound of the Falls." Veteran Buffalo Radio Personality John LaMond began his career at WHLD in 1981.
In August 1999, WHLD was purchased by Citadel Broadcasting Corporation. At midnight on Monday, February 13, 2006, WHLD gave up its brokered programming format and Niagara Independent Media began operating the station via a Local marketing agreement (LMA). It was branded "News Talk 1270: The Voice of Reason." It began carrying the progressive talk shows of Air America Radio. That programming was dropped in December 2006 due to financial problems. Some of the non-profit programs, including Democracy Now, were moved to sister station WBBF.
The station then began an urban gospel format through a lease with the Totally Gospel Radio Network. That programming had been carried on daytime only station WBBF since May 1997. On August 2, 2010, Totally Gospel ended its 3½ year lease of WHLD in preparation of the construction of its own station, WFWO at 89.7 kHz.
WHLD, back under the control of Citadel Broadcasting Corporation, then switched to an automated adult standards format, becoming the first adult standards station in the market since WECK dropped the format in 2006. On August 11, 2010, WHLD began branding itself "Swing 1270" featuring vocalists associated with the Great American Songbook. Harv Moore, a well-known local radio personality, was added as the first disc jockey in April 2011. Its only competitor for the adult standards market in Western New York was distant but powerful 50,000 watt CFZM, located in Toronto.[citation needed]
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