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WVCO
WVCO (94.9 FM, "94.9 The Surf") is an American radio station in the Myrtle Beach, South Carolina, market. They play a mix of Blues/Carolina beach music/shag. Its studios are located on Ocean Boulevard in North Myrtle Beach, and its transmitter is southeast of Loris.
By the mid-1990s, WVCO aired the same programming as WYAK, which was country music. On October 1, 1996, Pinnacle Broadcasting Co. announced its purchase of WYAK, WMYB and WRNN-FM. After the transaction was completed, Pinnacle intended to renew the lease with the previous owners of WVCO.
On January 1, 1997, the station played "Macarena" over 2,000 times (including several mixes) then became "WELVIS" for the weekend of Elvis Presley's 62nd birthday, then stunted with various musical styles, and finally switched to smooth jazz.
After Frank Sinatra died, WVCO played just his music the entire weekend.
On August 18 and 19, 1998, the station repeatedly played Vanessa L. Williams singing the words "pick the pieces up and start again" followed by a tape rewinding. The new beach music format began with "Summertime" by Billy Stewart. This marked the first time the music that began along the Grand Strand had a radio home. WVCO was the first full-time Beach Music station on the Grand Strand. The first full-time station (in the U.S.) was 100,000 watt WRDX, Beach 106, which Fessa' John Hook launched in Salisbury, NC in October 1986.
John Hook, Beach Music radio authority/consultant consulted Gary Morris, WVCO general manager from 1998 to 1999.
"Fessa" John Hook hosted the syndicated "Top 40 Countdown", "Fish Fry Show" and "Classics Show" on the Rhythm 'N Beach Network, including WVCO, and "Ocean Drive Pavilion Show", on WVCO only. 94.9 the Surf described its music format as "Beach, Boogie and Blues". The music was categorized as rhythmic oldies but included much more variety than the typical radio station. Many songs were from the 1950s, and the station's focus was beach music, a style made popular on the South Carolina coast. Personalities included Billy Smith, Ted Bell, Ray Scott and Stevie Blackburn. The station aired the syndicated On the Beach radio show hosted by Charlie Brown.[citation needed]
From spring to fall 1999, Hook was brought in to emcee live remote broadcasts Noon to 6 each Saturday and Sunday. In the course of the year, Hook, Earl Taylor, and station owner Deane Morris developed a relationship which bore fruit in February 2000 when Taylor and Morris brought Hook in as the morning drive DJ, as well as emcee of live remote Deck parties from five different venues, every Monday-Friday afternoon.
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WVCO
WVCO (94.9 FM, "94.9 The Surf") is an American radio station in the Myrtle Beach, South Carolina, market. They play a mix of Blues/Carolina beach music/shag. Its studios are located on Ocean Boulevard in North Myrtle Beach, and its transmitter is southeast of Loris.
By the mid-1990s, WVCO aired the same programming as WYAK, which was country music. On October 1, 1996, Pinnacle Broadcasting Co. announced its purchase of WYAK, WMYB and WRNN-FM. After the transaction was completed, Pinnacle intended to renew the lease with the previous owners of WVCO.
On January 1, 1997, the station played "Macarena" over 2,000 times (including several mixes) then became "WELVIS" for the weekend of Elvis Presley's 62nd birthday, then stunted with various musical styles, and finally switched to smooth jazz.
After Frank Sinatra died, WVCO played just his music the entire weekend.
On August 18 and 19, 1998, the station repeatedly played Vanessa L. Williams singing the words "pick the pieces up and start again" followed by a tape rewinding. The new beach music format began with "Summertime" by Billy Stewart. This marked the first time the music that began along the Grand Strand had a radio home. WVCO was the first full-time Beach Music station on the Grand Strand. The first full-time station (in the U.S.) was 100,000 watt WRDX, Beach 106, which Fessa' John Hook launched in Salisbury, NC in October 1986.
John Hook, Beach Music radio authority/consultant consulted Gary Morris, WVCO general manager from 1998 to 1999.
"Fessa" John Hook hosted the syndicated "Top 40 Countdown", "Fish Fry Show" and "Classics Show" on the Rhythm 'N Beach Network, including WVCO, and "Ocean Drive Pavilion Show", on WVCO only. 94.9 the Surf described its music format as "Beach, Boogie and Blues". The music was categorized as rhythmic oldies but included much more variety than the typical radio station. Many songs were from the 1950s, and the station's focus was beach music, a style made popular on the South Carolina coast. Personalities included Billy Smith, Ted Bell, Ray Scott and Stevie Blackburn. The station aired the syndicated On the Beach radio show hosted by Charlie Brown.[citation needed]
From spring to fall 1999, Hook was brought in to emcee live remote broadcasts Noon to 6 each Saturday and Sunday. In the course of the year, Hook, Earl Taylor, and station owner Deane Morris developed a relationship which bore fruit in February 2000 when Taylor and Morris brought Hook in as the morning drive DJ, as well as emcee of live remote Deck parties from five different venues, every Monday-Friday afternoon.