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WWBR (100.9 FM) is a radio station broadcasting a country music format. Licensed to Big Rapids, Michigan, it first began broadcasting in 1964 under the WBRN-FM call sign. Mornings with Etch is the Morning show host.
Key Information
HD Radio
[edit]On September 7, 2025, WWBR's HD2 subchannel changed their format from classic rock (which moved to new sign-on WWRW 98.9 FM Big Rapids, branded as "Rewind 98.9") to contemporary Christian, branded as "Smile FM". WWBR-HD2's translator W256CC moved from 99.1 FM to 95.1 FM.[2]
Previous logos
[edit]
References
[edit]- ^ "Facility Technical Data for WWBR". Licensing and Management System. Federal Communications Commission.
- ^ Rewind 98.9 Debuts in Big Rapids Radioinsight - September 9, 2025
External links
[edit]- Facility details for Facility ID 70505 (WWBR) in the FCC Licensing and Management System
- WWBR in Nielsen Audio's FM station database
- Facility details for Facility ID 153153 (W256CC) in the FCC Licensing and Management System
- W256CC at FCCdata.org
- Facility details for Facility ID 144408 (W299BE) in the FCC Licensing and Management System
- W299BE at FCCdata.org
43°39′50″N 85°28′55″W / 43.664°N 85.482°W
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