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WXRC
WXRC (95.7 FM, "95.7 The Ride") is a commercial FM radio station licensed to serve Hickory, North Carolina, and targeting the Charlotte market. The station is owned by David Lingafelt and his Pacific Broadcasting Group and broadcasts a classic hits format. Its studios are located in Newton and its broadcast tower is located east of Lincolnton, North Carolina.
WXRC airs Acoustic Storm, an acoustic based set, Sundays from 8-11AM and 9PM-midnight. The station is the Charlotte affiliate for North Carolina State Wolfpack football and basketball.
On May 8, 1962, the Federal Communications Commission granted Foothills Broadcasting, Inc. a construction permit for a new FM station on 95.7 MHz with an effective radiated power (ERP) of 11,300 watts. The station was granted its first license on January 24, 1963, with the WIRC-FM call sign.
The station's call sign was changed to WXRC effective September 26, 1966. On January 13, 1967, Foothills Broadcasting applied for a construction permit to increase the station's ERP to 27,000 watts. The FCC granted the permit on March 13, 1967, followed by a new license with the upgraded facilities on April 2, 1968.
On April 19, 1979, Foothills Broadcasting applied for a construction permit to increase the station's ERP to 100,000 watts. The FCC granted the permit on February 5, 1980, followed by a new license with the upgraded facilities on January 27, 1981.
From the early 1980s to 1985, WXRC was "X-Rock", an adult contemporary format using the automated TM Stereo Rock programming service.
On March 28, 1984, Foothills Broadcasting applied for a construction permit to relocate the station's transmitter to "SMITH MOUNTAIN, 3.7 KILOMETERS SOUTH-SW OF CONNELLYS SPRINGS" with an accompanying increase in the station's height above average terrain (HAAT) to 389 meters (1,276 ft). Three months later, on June 21, 1984, the FCC granted a voluntary reassignment of the station's license from Foothills Broadcasting, Inc. to Broadcast, Ltd with a consummation date of December 11, 1984. The FCC granted the construction permit on November 20, 1984 and granted a new license with the new facilities on August 21, 1985. On July 31, 1985, the FCC granted a voluntary reassignment of the station's license from Broadcast, Ltd to Westcom, Ltd. with a consummation date of September 20, 1985.
In 1985, the station changed to local album-oriented rock, changing its name from "X-Rock" to "The Rock", and targeting older listeners rather than fans of Mötley Crüe. Programmed in the first year by local native and Appalachian State Graduate Greg Mull (WRXK-FM and WXTB) and fellow ASU graduates Justin 'Jay' Phelps and Jon Austin,[citation needed] the station placed in the top 10 of Charlotte Arbitron ratings during Fall 1985 and Spring 1986, dropping to number eleven in summer 1986 after the debut of similarly formatted WRFX. After Mull's departure in 1986, both Phelps and Austin served in music director roles, under various hired program directors in the 1980s including Bob Raleigh who later went on to launch classic rock WCKN (now WROQ) in Greenville, SC. Raleigh also went on to become a corporate programmer for many years at Cumulus Media and Westwood One Network.
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WXRC
WXRC (95.7 FM, "95.7 The Ride") is a commercial FM radio station licensed to serve Hickory, North Carolina, and targeting the Charlotte market. The station is owned by David Lingafelt and his Pacific Broadcasting Group and broadcasts a classic hits format. Its studios are located in Newton and its broadcast tower is located east of Lincolnton, North Carolina.
WXRC airs Acoustic Storm, an acoustic based set, Sundays from 8-11AM and 9PM-midnight. The station is the Charlotte affiliate for North Carolina State Wolfpack football and basketball.
On May 8, 1962, the Federal Communications Commission granted Foothills Broadcasting, Inc. a construction permit for a new FM station on 95.7 MHz with an effective radiated power (ERP) of 11,300 watts. The station was granted its first license on January 24, 1963, with the WIRC-FM call sign.
The station's call sign was changed to WXRC effective September 26, 1966. On January 13, 1967, Foothills Broadcasting applied for a construction permit to increase the station's ERP to 27,000 watts. The FCC granted the permit on March 13, 1967, followed by a new license with the upgraded facilities on April 2, 1968.
On April 19, 1979, Foothills Broadcasting applied for a construction permit to increase the station's ERP to 100,000 watts. The FCC granted the permit on February 5, 1980, followed by a new license with the upgraded facilities on January 27, 1981.
From the early 1980s to 1985, WXRC was "X-Rock", an adult contemporary format using the automated TM Stereo Rock programming service.
On March 28, 1984, Foothills Broadcasting applied for a construction permit to relocate the station's transmitter to "SMITH MOUNTAIN, 3.7 KILOMETERS SOUTH-SW OF CONNELLYS SPRINGS" with an accompanying increase in the station's height above average terrain (HAAT) to 389 meters (1,276 ft). Three months later, on June 21, 1984, the FCC granted a voluntary reassignment of the station's license from Foothills Broadcasting, Inc. to Broadcast, Ltd with a consummation date of December 11, 1984. The FCC granted the construction permit on November 20, 1984 and granted a new license with the new facilities on August 21, 1985. On July 31, 1985, the FCC granted a voluntary reassignment of the station's license from Broadcast, Ltd to Westcom, Ltd. with a consummation date of September 20, 1985.
In 1985, the station changed to local album-oriented rock, changing its name from "X-Rock" to "The Rock", and targeting older listeners rather than fans of Mötley Crüe. Programmed in the first year by local native and Appalachian State Graduate Greg Mull (WRXK-FM and WXTB) and fellow ASU graduates Justin 'Jay' Phelps and Jon Austin,[citation needed] the station placed in the top 10 of Charlotte Arbitron ratings during Fall 1985 and Spring 1986, dropping to number eleven in summer 1986 after the debut of similarly formatted WRFX. After Mull's departure in 1986, both Phelps and Austin served in music director roles, under various hired program directors in the 1980s including Bob Raleigh who later went on to launch classic rock WCKN (now WROQ) in Greenville, SC. Raleigh also went on to become a corporate programmer for many years at Cumulus Media and Westwood One Network.