Webtoon
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Webtoon

Webtoons (Korean웹툰; RRWeptun) are a type of episodic digital comics that originated in South Korea usually meant to be read on smartphones. While webtoons were mostly unknown outside of South Korea during their inception, there has been a surge in popularity internationally thanks to the easy online accessibility and variety of free digital comics. Today, Webtoons make roughly $5.91 billion globally. In the country, as digital comics have emerged as a popular medium, print publication of comics has decreased.[citation needed] The amount of material published in webtoon form has now[when?] reached an equal amount as that published offline.

Webtoons usually feature a few of common traits: each episode is published on one long, vertical strip (making use of an infinite canvas rather than multiple pages so that it is easier to read on a smartphone or computer); some feature music and animations that play during each chapter; and unlike the majority of East Asian comics, they are usually in color instead of black-and-white since they are published digitally on a website or app rather than physically in a magazine. In the case of South Korea, there are also different censorship laws for materials published online than in print which has led to more comic that is erotic and sexually explicit being produced and published as webtoons.

Like other online publications, there are a variety of payment models used for webtoons. Some offer a limited set of chapters for free and charge for the rest. Others allow only a certain number of chapters to be read per day without payment.[citation needed]

Creators of webtoons can earn money from ads displayed on their series. Until 2019, amateur creators could earn money from the credit that was given by their fans. The money that the pro and amateur creators receive depends on the page view.

While there has been webcomics uploaded and hosted by individual creators since the mid-to-late 1990s, the advent of the webtoon model dates back to 2000, when Lycos Korea, the Korean version of the American search engine Lycos, launched the comic Bang section in their portal site. Yahoo! Korea followed suit with a similar service called Cartoon Sesang two years later. By the year of 2002, based on the Cultural Industry Promoting Law, the predecessor of the Korea Creative Content Agency was established and started to support the comic and related industries as a whole.

The Korean web portal Daum created a webtoon service known as Daum Webtoon in 2003 and was later followed by Naver with the launch of Naver Webtoon in 2004. These services regularly release webtoons that are available for free. According to David Welsh of Bloomberg, comics account for a quarter of all book sales in South Korea, while more than 3 million Korean users paid to access online comic and 10 million users read free webtoons.

South Korea's first webtoon is Uninhabited Island (Korean무인도; Hanja無人島; RRMuindo) by Han Hee-jak in 1996.

As of July 2014, Naver had published 520 webtoons while Daum had published 434. Since the early 2010s, services such as Tappytoon and Spottoon have begun to officially translate webtoons into English while some Korean publishers like Lezhin Comics, Toomics, and TopToon have begun to self translate their works. Examples of popular webtoons that have been translated into English are Lookism, Untouchable, Yumi's Cells, The Sound of Heart, Tales of the Unusual [ko], The Gamer, The God of High School, Girls of the Wild's, Noblesse, and Tower of God. In recent years, these webtoons have been gaining popularity in Western markets, rivalling Japanese manga.

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