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Weverse
Weverse (Korean: 위버스; RR: wibeoseu) is a South Korean mobile app and web platform created by South Korean entertainment company Hybe Corporation. The app specializes in hosting multimedia content, the sale of artist-related merchandise, content subscription, and artist-to-fan communications for artists.
Weverse hosts a variety of free and paid content including educational and entertainment videos, Instagram Story-style updates, and artist-to-fan interactions and communities for users to connect with each other. The app is also used to publish official statements by Hybe (formerly Big Hit Entertainment) on behalf of artists signed with its labels.
The software was developed by Hybe's technology subsidiary Weverse Company (formerly beNX). As of 2023, Weverse has over 10 million monthly users.
The app was developed by Weverse Company (formerly beNX), a subsidiary technology company of Hybe Corporation (formerly Big Hit Entertainment) specializing in digital platforms and customer service. According to Weverse Company then president, Seo Wooseok, the app was developed to offer a platform for K-pop artists to interact with fans "on a deeper level" than that offered by YouTube or Twitter, which emphasize content delivery over communication. Hybe then co-CEO Lenzo Yoon characterized the app as a "one-stop service within the music industry."
According to Jenny Zha, CEO of the digital media consultancy firm Infinitize, K-pop "market leaders like BTS", who have amassed significant fan followings, no longer need to focus on being discovered but rather on monetization and ownership of their content. Zha, in an interview with Billboard, explained that "labels want to [...] create an asset they can own and mobilize for other artists and ventures because they know that fans will follow to where the content is. It creates more security for the label for the long term."
Hybe launched the e-commerce platform Weply in June 2019. It later became the app Weverse Shop.
News of the app's development was first announced in October 2019 through an advertisement shown at the beginning of BTS's three-day Love Yourself: Speak Yourself stadium tour in Seoul, South Korea. The advertisement played simultaneously to 130,000 in-person concertgoers, as well as viewers watching via live-stream and in movie theaters.
On January 27, 2021, Naver Corporation announced the transfer of their V-Live service to Weverse Company and its integration with the Weverse platform. On January 1, 2023, V-Live service was officially terminated.
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Weverse
Weverse (Korean: 위버스; RR: wibeoseu) is a South Korean mobile app and web platform created by South Korean entertainment company Hybe Corporation. The app specializes in hosting multimedia content, the sale of artist-related merchandise, content subscription, and artist-to-fan communications for artists.
Weverse hosts a variety of free and paid content including educational and entertainment videos, Instagram Story-style updates, and artist-to-fan interactions and communities for users to connect with each other. The app is also used to publish official statements by Hybe (formerly Big Hit Entertainment) on behalf of artists signed with its labels.
The software was developed by Hybe's technology subsidiary Weverse Company (formerly beNX). As of 2023, Weverse has over 10 million monthly users.
The app was developed by Weverse Company (formerly beNX), a subsidiary technology company of Hybe Corporation (formerly Big Hit Entertainment) specializing in digital platforms and customer service. According to Weverse Company then president, Seo Wooseok, the app was developed to offer a platform for K-pop artists to interact with fans "on a deeper level" than that offered by YouTube or Twitter, which emphasize content delivery over communication. Hybe then co-CEO Lenzo Yoon characterized the app as a "one-stop service within the music industry."
According to Jenny Zha, CEO of the digital media consultancy firm Infinitize, K-pop "market leaders like BTS", who have amassed significant fan followings, no longer need to focus on being discovered but rather on monetization and ownership of their content. Zha, in an interview with Billboard, explained that "labels want to [...] create an asset they can own and mobilize for other artists and ventures because they know that fans will follow to where the content is. It creates more security for the label for the long term."
Hybe launched the e-commerce platform Weply in June 2019. It later became the app Weverse Shop.
News of the app's development was first announced in October 2019 through an advertisement shown at the beginning of BTS's three-day Love Yourself: Speak Yourself stadium tour in Seoul, South Korea. The advertisement played simultaneously to 130,000 in-person concertgoers, as well as viewers watching via live-stream and in movie theaters.
On January 27, 2021, Naver Corporation announced the transfer of their V-Live service to Weverse Company and its integration with the Weverse platform. On January 1, 2023, V-Live service was officially terminated.