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What a Time to Be Alive

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What a Time to Be Alive

What a Time to Be Alive is a collaborative commercial mixtape by Canadian-American rapper Drake and American rapper Future. It was released on September 20, 2015, by Young Money Entertainment, Cash Money Records, Republic Records, Epic Records, A1 Records and Freebandz. The mixtape was co-executive produced by Metro Boomin, who also produced or co-produced eight of its 11 songs, and 40, who co-produced the mixtape's final track. Additional producers include Southside, Allen Ritter, Boi-1da, Frank Dukes, and others. It was released on the iTunes Store and Apple Music, and debuted at number one on the US Billboard 200.

Shortly prior to What a Time to Be Alive, Drake and Future collaborated on the latter's single "Where Ya At". The duo talked about recording a mixtape together earlier that year, and following the recording sessions for "Where Ya At", they began working on the project in July.

According to a 2016 interview with Zane Lowe, Drake spent six days in Atlanta working on the project with Future. "Digital Dash" was the first song they made for the project, originally being a Future record that ended up being finished with Drake later. "Jumpman" was the last song the duo created for the project.

The mixtape was first teased by a range of sources including DJ Skee, Angela Yee and Ernest Baker, and this project was officially announced on Drake's Instagram on September 19, 2015, when he revealed the mixtape's release date and cover art.

The artwork is a stock image that was purchased from Shutterstock.

Drake and Future premiered the album on Beats 1 on OVO Sound's "OVO Sound Radio" show on September 20, 2015, and weeks after it was released on the iTunes Store and Apple Music.

The Summer Sixteen Tour by Drake was made to support this mixtape.

What a Time to Be Alive received generally positive reviews from music critics. At Metacritic, which assigns a normalized rating out of 100 to reviews from mainstream publications, the album received an average score of 70, based on 24 reviews. Billboard described Drake and Future's chemistry as expected and said "Future deals with personal demons that he tries, and fails, to drown in drugs; Drake is mostly about insecurities and lesser gravity". Rolling Stone gave the album 3.5 out of 5 stars, attributing the "fresh and spontaneous" feel to the quick production of the album, where "both artists [are] playing off their louder-than-life personalities without overthinking the details". However, Sheldon Pearce in a Pitchfork review suggests that this limited time frame for making the album is the sonic downfall of the mixtape, arguing that the album "wasn't created with the care or the dutiful curation we've come to expect from both artists when solo."

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