Wish me mell
Wish me mell
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Wish me mell

Wish me mell (ウィッシュミーメル, Uisshu mī meru) is a character series created by Sanrio on December 27, 2010, with character designs done by Miyuki Okumura, who designed Cinnamoroll. The main heroine of the series is a rabbit named Mell, who is meant to be a character that expresses the feelings everyone has, simply stating "Thank you", "I am sorry" or "I like you!", connecting hearts in the process.

The series image song is "Stay the Same," performed by Japanese singer Mai Kuraki. The song itself is used in some Sanrio Puroland events.

The series debuted on December 27, 2010, and is officially targeted toward girls ages 15–20, mainly high school and college students, who were too shy to express their feelings toward others. On its official debut, the main character design was not revealed and that the character "Just won't come out" of her egg-shaped house. Sanrio stated that her official release describes her as being "withdrawn" and implores her fans to send her as many messages and Tweets as possible to encourage her to show her face, leading to criticisms of her being a hikikomori. On January 25, 2011, the official character design of Mell was revealed for the first time. An official Ameba blog, Facebook, Twitter and Vine account were made for the fans to interact with the characters of the series. The official blog is updated with site and story updates for the series.

A special promotion of Wish me mell were done in collaboration with the Ritsumeikan University in Kyoto during June 2011 for its Journey of Cheer event, making it the first Sanrio series to have a joint collaboration between the company and the academia.

In July 2011, the official blog stated that the series had ended its first chapter. It began the second chapter a day later. The second chapter introduces to two new characters: an alpaca named Roseanne and a puppy named Maimai. Maimai is based on the Japanese pop singer Mai Kuraki, who collaborated with Sanrio on releasing the series's image song "Stay the Same". The official PV and the song is included in Mai's 10th album Over the Rainbow, released January 11, 2012.

In a new blog entry, Sanrio announced that the company will collaborate with the Japanese fashion company Angelic Pretty to release special accessories based on Wish me mell. On October 2, Sanrio will introduce another collaboration to the series, with two several teaser blogs showing a new character's arrival in Merci Hills. In October 6, the character is revealed to be Buzzy, the official mascot of Karel Capek, a tea shop in Japan. Sanrio announced the collaboration with Karel Capek to make merchandise and tea-related goods based on the Wish me mell series, with illustrations from Utako Yamada.

On October 12, 2012, Sanrio released several stamps of the Wish me mell characters for the instant messaging software LINE.

Mell lives in the magical world of Merci Hills (メルシーヒルズ, Merushī hiruzu), located beyond the rainbow where everyone is living happily while their feelings are connected toward each other and words like "Thank you" can bring warmth to everyone's hearts. Mell and her friends were guided by the rainbow fairy, Ciel, who gives them advice. All the denizens of Merci Hills are students who came from other countries. Mell and her friends are also students living in Merci Hills, but they have their own mission given to them by Ciel.

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