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World Emoji Day

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World Emoji Day

World Emoji Day is an annual unofficial holiday occurring on 17 July each year, intended to celebrate emoji; in the years since the earliest observance, it has become a popular date to make product or other announcements and releases relating to emoji.

The date originally referred to the day Apple premiered its iCal calendar application in 2002. The day, 17 July, was displayed on the Apple Color Emoji version of the calendar emoji (📅) as an Easter egg.

World Emoji Day was created on 17 July 2014 by Jeremy Burge, the founder of Emojipedia.

The New York Times reported that Burge chose 17 July "based on the way the calendar emoji is shown on iPhones". For the first World Emoji Day, Burge told The Independent "there were no formal plans put in place" other than choosing the date. The Washington Post suggested in 2018 that readers use this day to "communicate with only emoji".

NBC reported that the day was Twitter's top trending item on 17 July in 2015.

In 2016, Google changed the appearance of Unicode character U+1F4C5 📅 CALENDAR to display 17 July on Android, Gmail, Hangouts, and ChromeOS products. As of 2025, versions of the character which show 17 July include those of Apple, Samsung, Google, Twitter, and JoyPixels, but not those of Facebook (14 May), WhatsApp (24 February), or Microsoft (date unspecified).

Since 2017, Apple has used each World Emoji Day to announce upcoming expansions to the range of emojis on iOS.

On World Emoji Day 2015, Pepsi launched PepsiMoji which included an emoji keyboard and custom World Emoji Day Pepsi cans and bottles. These were initially released in Canada and expanded to 100 markets in 2016.

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