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Xumo
Xumo, LLC (/ˈzuːmoʊ/ ZOO-moh) is an American internet television and consumer electronics company. It is a joint venture of Charter Communications and Comcast that operates the free ad-supported streaming television (FAST) and advertising video on demand (AVOD) service Xumo Play, and develops digital media players and smart TVs. The Xumo Play platform's service operations are based in the Orange County suburb of Irvine, California. As of October 2020, Xumo Play has 24 million monthly active users.
It was originally a joint venture between Viant Technology and Panasonic; Viant's stake was later acquired by Time Inc., and the service as a whole was acquired by Comcast in 2020—seeking to use it as a complement to its paid streaming service Peacock. In 2022, Comcast announced that Xumo would become a joint venture with Charter; under the venture, Comcast also contributed its digital media player and smart TV businesses—which are based on Xfinity's X1 software platform—into the company under the Xumo Stream Box and Xumo TV brands.
Xumo was founded in 2011 as a joint venture between the Viant Technology subsidiary of Meredith Corporation (then the parent company of Myspace) and Panasonic.
In 2015, only Vizio and Panasonic offered the service. Other manufacturers added Xumo in 2016, including LG Electronics and Funai. As of May 2016, 78 channels were offered, with a total of 100 planned. The primary target audience was described as millennials who are not satisfied with multichannel television offerings.
In February 2016, Time Inc. acquired Viant. The Vanderhook brothers began the company in 1999 as advertisementbanners.com, changing the name to Interactive Media Holdings in 2003 and Viant in 2015.
By July 2018, the Android app was live, available for download at the Google Play Store. By June 2019, according to CEO Colin Petrie-Norris, Xumo was available in over 35 million American households via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes. At the time, Xumo did not offer its service outside of smart TV platforms, including Channel Plus on LG's WebOS sets sold by Viant on some channels.
Xumo has the capability to learn what users watch, adding frequently viewed channels and programs at the top of lists.
On February 25, 2020, Comcast announced it would purchase Xumo from the Panasonic/Viant joint venture for an undisclosed sum. The acquisition of the service—which would continue to operate as an independent business, albeit within Comcast's cable television division—stems mainly from Xumo's partnerships with smart TV manufacturers (including LG, Panasonic, and Vizio), which would allow Comcast to use Xumo's placement to market or showcase Xfinity and other Comcast services as well as use its technology to develop additional streaming platforms. The company added content from the NBCUniversal programming library and the company's various television networks, along with adding its channels as a complementary part of Peacock, akin to Paramount's utilization of Pluto TV to offer content from its cable networks following the former Viacom's purchase of the competitor of 2019.
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Xumo
Xumo, LLC (/ˈzuːmoʊ/ ZOO-moh) is an American internet television and consumer electronics company. It is a joint venture of Charter Communications and Comcast that operates the free ad-supported streaming television (FAST) and advertising video on demand (AVOD) service Xumo Play, and develops digital media players and smart TVs. The Xumo Play platform's service operations are based in the Orange County suburb of Irvine, California. As of October 2020, Xumo Play has 24 million monthly active users.
It was originally a joint venture between Viant Technology and Panasonic; Viant's stake was later acquired by Time Inc., and the service as a whole was acquired by Comcast in 2020—seeking to use it as a complement to its paid streaming service Peacock. In 2022, Comcast announced that Xumo would become a joint venture with Charter; under the venture, Comcast also contributed its digital media player and smart TV businesses—which are based on Xfinity's X1 software platform—into the company under the Xumo Stream Box and Xumo TV brands.
Xumo was founded in 2011 as a joint venture between the Viant Technology subsidiary of Meredith Corporation (then the parent company of Myspace) and Panasonic.
In 2015, only Vizio and Panasonic offered the service. Other manufacturers added Xumo in 2016, including LG Electronics and Funai. As of May 2016, 78 channels were offered, with a total of 100 planned. The primary target audience was described as millennials who are not satisfied with multichannel television offerings.
In February 2016, Time Inc. acquired Viant. The Vanderhook brothers began the company in 1999 as advertisementbanners.com, changing the name to Interactive Media Holdings in 2003 and Viant in 2015.
By July 2018, the Android app was live, available for download at the Google Play Store. By June 2019, according to CEO Colin Petrie-Norris, Xumo was available in over 35 million American households via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes. At the time, Xumo did not offer its service outside of smart TV platforms, including Channel Plus on LG's WebOS sets sold by Viant on some channels.
Xumo has the capability to learn what users watch, adding frequently viewed channels and programs at the top of lists.
On February 25, 2020, Comcast announced it would purchase Xumo from the Panasonic/Viant joint venture for an undisclosed sum. The acquisition of the service—which would continue to operate as an independent business, albeit within Comcast's cable television division—stems mainly from Xumo's partnerships with smart TV manufacturers (including LG, Panasonic, and Vizio), which would allow Comcast to use Xumo's placement to market or showcase Xfinity and other Comcast services as well as use its technology to develop additional streaming platforms. The company added content from the NBCUniversal programming library and the company's various television networks, along with adding its channels as a complementary part of Peacock, akin to Paramount's utilization of Pluto TV to offer content from its cable networks following the former Viacom's purchase of the competitor of 2019.