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Yellow Flicker Beat
"Yellow Flicker Beat" is a song by New Zealand singer-songwriter Lorde released on 29 September 2014 as the lead single from the soundtrack for The Hunger Games: Mockingjay – Part 1 by Republic Records. Written by Lorde and Joel Little and produced by Little and Paul Epworth, it is as an art pop and electropop song with minimal synthesisers, drums, and vocal samples in its production. Music critics compared its instrumentation style to the singer's work on her 2013 debut album Pure Heroine. The track's lyrics refer to the rise of Katniss Everdeen, the heroine of The Hunger Games (2008–2010) young adult dystopian novel trilogy.
"Yellow Flicker Beat" was well received by music critics, who praised its lyrical content for being more mature than that of Lorde's previous releases. Commercially, the song peaked at number 34 on the US Billboard Hot 100 and entered the record charts of several nations, including Australia, Canada and New Zealand. A music video for the song, directed by Emily Kai Bock, was released on 7 November 2014. Four days later, a remix of the song, titled "Flicker (Kanye West Rework)" and co-produced by Lorde and Kanye West, was released. Lorde performed the original version at the 2014 American Music Awards on 23 November 2014. The song was nominated for Best Original Song at the Golden Globe Awards and Best Song at the Critics' Choice Awards.
"Yellow Flicker Beat" was written by Lorde (credited under her birth-name Ella Yelich-O'Connor) and Joel Little and produced by Little and Paul Epworth. According to the sheet music published at Musicnotes.com, the track is composed in the key of A minor and follows the chord progression Am–Dm–Am–E and in the common time signature. The song moves at a tempo of 96 beats per minute, and Lorde's vocals span a range of E♭3 to E♭5. "Yellow Flicker Beat" is an electropop and art pop song, with minimal synthesisers, drums, and vocal samples in its production.
The song's lyrics refer to the rise of Katniss Everdeen, the heroine of The Hunger Games (2008–2010) young adult dystopian novel trilogy. Beginning in a slow and measured way, the song features the "touched by pain" lyrics—"I'm a princess cut from marble / smoother than a storm." As the drums start, Lorde sings "This is the start". Zuel opined that the line was "also the beginning of the end of something". Carley noted that the lines, "The scars that mark my body / They're silver and gold" and "My blood is a flood of rubies, precious stones" showcased "a big step towards more mature lyrics" on Lorde's part. Music critics compared its production to the singer's work on her 2013 debut album Pure Heroine.
On 31 July 2014, it was announced that Lorde would be the curator for the soundtrack of The Hunger Games: Mockingjay – Part 1 (2014) after a recommendation from her publisher. On 23 September 2014, Lorde announced that the song, titled "Yellow Flicker Beat", would be released on 29 September 2014. "Yellow Flicker Beat" was recorded at the Lakehouse Recording Studios in Asbury Park, New Jersey on 28 and 29 August 2014. The song was engineered by Matt Wiggins and Erik Kase Romero. The song was released digitally on the iTunes Stores worldwide by Republic Records on 29 September 2014. The same day, it was sent to Italian contemporary hit radio and US adult album alternative (AAA) and modern rock stations.
"Yellow Flicker Beat" received mostly positive reviews from music critics. Writing for Spin, Carley praised the song's metaphorical and mature lyrics. Rolling Stone writer Ryan Reed praised the track's production, writing that it "fits comfortably within the 17-year-old's sonic wheelhouse", while Billboard editor Steven J. Horowitz opined that Lorde's vocals complemented the song's "synth-blotched beat" well, and rated it three and a half out of five stars. Conversely, Chris Schulz of The New Zealand Herald wrote that "Yellow Flicker Beat" sounded too similar to Lorde's previous releases and lamented the lack of a catchy hook and chorus. Echoing Schulz's statements, Lydia Jenkin, also from the Herald, noted that while its sound was reminiscent of the singer's early works, it was still "a perfect musical depiction of Katniss Everdeen". "Yellow Flicker Beat" was nominated for Best Original Song at the 72nd Golden Globe Awards, and Best Song at the 20th Critics' Choice Awards. The song was ranked the 18th greatest song of 2014 by Australian alternative music station Triple J.
In the United States, "Yellow Flicker Beat" debuted at number 17 on the Billboard's Alternative Songs chart. In doing so, Lorde logged the highest launch by a female artist on the chart since 1995 when Juliana Hatfield's "Universal Heart-Beat" also debuted at number 17. The single also appeared on the Adult Alternative Songs at number 19 with 5.2 million radio audience impressions in its first week. On the Billboard Hot 100, the single peaked at number 34. "Yellow Flicker Beat" also charted on several national record charts, including Australia, Canada, Ireland, and the United Kingdom. The single was a success in New Zealand, peaking at number four on the New Zealand Singles Chart. It was certified platinum by the Recorded Music NZ, and the Australian Recording Industry Association (ARIA) for selling 15,000 and 70,000 units, respectively.
The music video for "Yellow Flicker Beat" was directed by Emily Kai Bock, and was released on 7 November 2014 at midnight (NZDT), when Lorde turned eighteen years old. Lorde contacted Bock via email after they met through Devon Welsh, the frontman of Majical Cloudz, her opening band on the Pure Heroine Tour. The video was filmed in New Jersey and at Park Avenue Armory in New York during New York Fashion Week in between shows by American designers Marc Jacobs and Tommy Hilfiger. Lorde's production team built each set and shot the video in one day. The concept of the video was inspired by a 1976 interview from The Dick Cavett Show with American actress Mae West.
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Yellow Flicker Beat
"Yellow Flicker Beat" is a song by New Zealand singer-songwriter Lorde released on 29 September 2014 as the lead single from the soundtrack for The Hunger Games: Mockingjay – Part 1 by Republic Records. Written by Lorde and Joel Little and produced by Little and Paul Epworth, it is as an art pop and electropop song with minimal synthesisers, drums, and vocal samples in its production. Music critics compared its instrumentation style to the singer's work on her 2013 debut album Pure Heroine. The track's lyrics refer to the rise of Katniss Everdeen, the heroine of The Hunger Games (2008–2010) young adult dystopian novel trilogy.
"Yellow Flicker Beat" was well received by music critics, who praised its lyrical content for being more mature than that of Lorde's previous releases. Commercially, the song peaked at number 34 on the US Billboard Hot 100 and entered the record charts of several nations, including Australia, Canada and New Zealand. A music video for the song, directed by Emily Kai Bock, was released on 7 November 2014. Four days later, a remix of the song, titled "Flicker (Kanye West Rework)" and co-produced by Lorde and Kanye West, was released. Lorde performed the original version at the 2014 American Music Awards on 23 November 2014. The song was nominated for Best Original Song at the Golden Globe Awards and Best Song at the Critics' Choice Awards.
"Yellow Flicker Beat" was written by Lorde (credited under her birth-name Ella Yelich-O'Connor) and Joel Little and produced by Little and Paul Epworth. According to the sheet music published at Musicnotes.com, the track is composed in the key of A minor and follows the chord progression Am–Dm–Am–E and in the common time signature. The song moves at a tempo of 96 beats per minute, and Lorde's vocals span a range of E♭3 to E♭5. "Yellow Flicker Beat" is an electropop and art pop song, with minimal synthesisers, drums, and vocal samples in its production.
The song's lyrics refer to the rise of Katniss Everdeen, the heroine of The Hunger Games (2008–2010) young adult dystopian novel trilogy. Beginning in a slow and measured way, the song features the "touched by pain" lyrics—"I'm a princess cut from marble / smoother than a storm." As the drums start, Lorde sings "This is the start". Zuel opined that the line was "also the beginning of the end of something". Carley noted that the lines, "The scars that mark my body / They're silver and gold" and "My blood is a flood of rubies, precious stones" showcased "a big step towards more mature lyrics" on Lorde's part. Music critics compared its production to the singer's work on her 2013 debut album Pure Heroine.
On 31 July 2014, it was announced that Lorde would be the curator for the soundtrack of The Hunger Games: Mockingjay – Part 1 (2014) after a recommendation from her publisher. On 23 September 2014, Lorde announced that the song, titled "Yellow Flicker Beat", would be released on 29 September 2014. "Yellow Flicker Beat" was recorded at the Lakehouse Recording Studios in Asbury Park, New Jersey on 28 and 29 August 2014. The song was engineered by Matt Wiggins and Erik Kase Romero. The song was released digitally on the iTunes Stores worldwide by Republic Records on 29 September 2014. The same day, it was sent to Italian contemporary hit radio and US adult album alternative (AAA) and modern rock stations.
"Yellow Flicker Beat" received mostly positive reviews from music critics. Writing for Spin, Carley praised the song's metaphorical and mature lyrics. Rolling Stone writer Ryan Reed praised the track's production, writing that it "fits comfortably within the 17-year-old's sonic wheelhouse", while Billboard editor Steven J. Horowitz opined that Lorde's vocals complemented the song's "synth-blotched beat" well, and rated it three and a half out of five stars. Conversely, Chris Schulz of The New Zealand Herald wrote that "Yellow Flicker Beat" sounded too similar to Lorde's previous releases and lamented the lack of a catchy hook and chorus. Echoing Schulz's statements, Lydia Jenkin, also from the Herald, noted that while its sound was reminiscent of the singer's early works, it was still "a perfect musical depiction of Katniss Everdeen". "Yellow Flicker Beat" was nominated for Best Original Song at the 72nd Golden Globe Awards, and Best Song at the 20th Critics' Choice Awards. The song was ranked the 18th greatest song of 2014 by Australian alternative music station Triple J.
In the United States, "Yellow Flicker Beat" debuted at number 17 on the Billboard's Alternative Songs chart. In doing so, Lorde logged the highest launch by a female artist on the chart since 1995 when Juliana Hatfield's "Universal Heart-Beat" also debuted at number 17. The single also appeared on the Adult Alternative Songs at number 19 with 5.2 million radio audience impressions in its first week. On the Billboard Hot 100, the single peaked at number 34. "Yellow Flicker Beat" also charted on several national record charts, including Australia, Canada, Ireland, and the United Kingdom. The single was a success in New Zealand, peaking at number four on the New Zealand Singles Chart. It was certified platinum by the Recorded Music NZ, and the Australian Recording Industry Association (ARIA) for selling 15,000 and 70,000 units, respectively.
The music video for "Yellow Flicker Beat" was directed by Emily Kai Bock, and was released on 7 November 2014 at midnight (NZDT), when Lorde turned eighteen years old. Lorde contacted Bock via email after they met through Devon Welsh, the frontman of Majical Cloudz, her opening band on the Pure Heroine Tour. The video was filmed in New Jersey and at Park Avenue Armory in New York during New York Fashion Week in between shows by American designers Marc Jacobs and Tommy Hilfiger. Lorde's production team built each set and shot the video in one day. The concept of the video was inspired by a 1976 interview from The Dick Cavett Show with American actress Mae West.