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750 Seventh Avenue
750 Seventh Avenue is a 36-story office building in the Midtown Manhattan neighborhood of New York City. The building was designed by Kevin Roche of Roche-Dinkeloo and developed by David and Jean Solomon. 750 Seventh Avenue occupies a site on the north side of 49th Street between Broadway and Seventh Avenue. Since 1994, the building has mostly been occupied by the offices of financial services company Morgan Stanley. The building contains a black glass facade with large signs as well as etched-glass panels. On the upper stories, the exterior has setbacks in a spiral pattern, which terminate in an offset glass pinnacle. When the building opened, several critics compared its design to a smokestack and to a glass pyramid.
Solomon Equities had developed 750 Seventh Avenue as a speculative development in 1989 on the site of the Rivoli Theatre, a movie theater. When the building was completed, it had no tenants until the law firm Olwine, Connelly, Chase, O'Donnell & Wehyer leased space in April 1990. Olwine Connelly disbanded in 1991 without ever paying rent, and the Solomons placed the building into bankruptcy shortly afterward. The building was taken over by a consortium of banks, who leased some space to law firm Mendes & Mount and accounting firm Ernst & Young. Morgan Stanley bought the building in 1994 to supplement its space at nearby 1585 Broadway. Real-estate firm Hines and the General Motors Pension Fund bought 750 Seventh Avenue in 2000 and resold it in 2011 to Fosterlane Management.
750 Seventh Avenue occupies the southern two-thirds of the city block bounded by Seventh Avenue to the east, 49th Street to the south, Broadway to the west, and 50th Street to the north. It is two blocks north of Times Square in the Theater District of Midtown Manhattan in New York City. The mostly trapezoidal land lot covers 22,015 ft2 (2,045.3 m2), with a frontage of 159.33 ft (48.56 m) on Seventh Avenue and a depth of 137.77 ft (41.99 m). An entrance to the New York City Subway's 49th Street station, serving the N, R, and W trains, is within the base of the building. Another subway entrance, to the 50th Street station (serving the 1 train), is just north of the building's Broadway entrance.
The surrounding area is part of Manhattan's Theater District and contains many Broadway theatres. Nearby buildings include The Theater Center, Brill Building, and Ambassador Theatre to the west; Paramount Plaza to the northwest; the Winter Garden Theatre to the north; The Michelangelo to the northeast; 745 Seventh Avenue and 1251 Avenue of the Americas to the east; and Crowne Plaza Times Square Manhattan to the southwest. The site was formerly occupied by the Rivoli Theatre, a 2,400-seat movie palace that opened in 1917 under the management of Samuel Roxy Rothafel. Thomas W. Lamb had designed the Rivoli in a style resembling the Parthenon, with a triangular pediment and grand colonnade; these were removed in the late 1980s by the theater's owner, United Artists (UA). The theater was demolished in 1988.
750 Seventh Avenue was designed by Kevin Roche of Roche-Dinkeloo. The building measures 498 ft (152 m) to its roof and 615 ft (187 m) to its pinnacle. It was completed in 1989 in the postmodern style and has 36 floors. The facade of 750 Seventh Avenue is made of black glass. The facade contains 860 etched-glass rectangles designed by Thomas Emerson. To comply with city regulations that required large signs along buildings in Times Square, the building has electronic signage on its glass facade. The signs were not initially installed when the building was completed in 1990, but four billboards were erected after financial-services firm Morgan Stanley bought the building in 1994.
In designing the building's massing, Roche was not constrained by a small site or the need to acquire air rights from neighboring buildings, unlike the nearly contemporary Carnegie Hall Tower. There are setbacks along 750 Seventh Avenue's exterior, which ascend in a counterclockwise direction, giving the appearance of a spiral. The setbacks are placed on all sides of the building and span a small section of every floor. As a result, all the floors are different in size. Each setback has a gradual, near-vertical slope, creating what architecture writer Robert A. M. Stern described as a "prismatic" appearance. The building rises to an asymmetrical pinnacle, which is made of glass and was designed to illuminate at night.
750 Seventh Avenue has a Leadership in Energy and Environmental Design (LEED) Silver green building certification. According to the New York City Department of City Planning, the building has 561,139 square feet (52,131.5 m2) of Gross Floor Area. The U.S. Green Building Council gives a different floor area of 620,641 square feet (57,659.4 m2). The building has a two-story lobby with gray and white-granite walls and floors. The ceiling is reflective, giving the impression that the lobby is taller than it actually was.
Times Square's Theater District had evolved into a business district after World War II. Nonetheless, there were relatively few large developments there in the mid-20th century. Between 1958 and 1983, only twelve buildings with at least 100,000 square feet (9,300 m2) of space were developed in the 114-block area between Sixth Avenue, Times Square, Eighth Avenue, and Columbus Circle. 750 Seventh Avenue was proposed in the 1980s, when there was high demand for office space in New York City. Husband-and-wife team David and Jean Solomon had become involved in acquiring and residential structures in Manhattan during the late 1970s, moving on to office buildings in the following decade. The Solomons decided to develop two structures on Times Square's northern periphery in the late 1980s: 750 Seventh Avenue and 1585 Broadway. Both of these structures were developed speculatively without a commitment from a specific tenant.
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750 Seventh Avenue
750 Seventh Avenue is a 36-story office building in the Midtown Manhattan neighborhood of New York City. The building was designed by Kevin Roche of Roche-Dinkeloo and developed by David and Jean Solomon. 750 Seventh Avenue occupies a site on the north side of 49th Street between Broadway and Seventh Avenue. Since 1994, the building has mostly been occupied by the offices of financial services company Morgan Stanley. The building contains a black glass facade with large signs as well as etched-glass panels. On the upper stories, the exterior has setbacks in a spiral pattern, which terminate in an offset glass pinnacle. When the building opened, several critics compared its design to a smokestack and to a glass pyramid.
Solomon Equities had developed 750 Seventh Avenue as a speculative development in 1989 on the site of the Rivoli Theatre, a movie theater. When the building was completed, it had no tenants until the law firm Olwine, Connelly, Chase, O'Donnell & Wehyer leased space in April 1990. Olwine Connelly disbanded in 1991 without ever paying rent, and the Solomons placed the building into bankruptcy shortly afterward. The building was taken over by a consortium of banks, who leased some space to law firm Mendes & Mount and accounting firm Ernst & Young. Morgan Stanley bought the building in 1994 to supplement its space at nearby 1585 Broadway. Real-estate firm Hines and the General Motors Pension Fund bought 750 Seventh Avenue in 2000 and resold it in 2011 to Fosterlane Management.
750 Seventh Avenue occupies the southern two-thirds of the city block bounded by Seventh Avenue to the east, 49th Street to the south, Broadway to the west, and 50th Street to the north. It is two blocks north of Times Square in the Theater District of Midtown Manhattan in New York City. The mostly trapezoidal land lot covers 22,015 ft2 (2,045.3 m2), with a frontage of 159.33 ft (48.56 m) on Seventh Avenue and a depth of 137.77 ft (41.99 m). An entrance to the New York City Subway's 49th Street station, serving the N, R, and W trains, is within the base of the building. Another subway entrance, to the 50th Street station (serving the 1 train), is just north of the building's Broadway entrance.
The surrounding area is part of Manhattan's Theater District and contains many Broadway theatres. Nearby buildings include The Theater Center, Brill Building, and Ambassador Theatre to the west; Paramount Plaza to the northwest; the Winter Garden Theatre to the north; The Michelangelo to the northeast; 745 Seventh Avenue and 1251 Avenue of the Americas to the east; and Crowne Plaza Times Square Manhattan to the southwest. The site was formerly occupied by the Rivoli Theatre, a 2,400-seat movie palace that opened in 1917 under the management of Samuel Roxy Rothafel. Thomas W. Lamb had designed the Rivoli in a style resembling the Parthenon, with a triangular pediment and grand colonnade; these were removed in the late 1980s by the theater's owner, United Artists (UA). The theater was demolished in 1988.
750 Seventh Avenue was designed by Kevin Roche of Roche-Dinkeloo. The building measures 498 ft (152 m) to its roof and 615 ft (187 m) to its pinnacle. It was completed in 1989 in the postmodern style and has 36 floors. The facade of 750 Seventh Avenue is made of black glass. The facade contains 860 etched-glass rectangles designed by Thomas Emerson. To comply with city regulations that required large signs along buildings in Times Square, the building has electronic signage on its glass facade. The signs were not initially installed when the building was completed in 1990, but four billboards were erected after financial-services firm Morgan Stanley bought the building in 1994.
In designing the building's massing, Roche was not constrained by a small site or the need to acquire air rights from neighboring buildings, unlike the nearly contemporary Carnegie Hall Tower. There are setbacks along 750 Seventh Avenue's exterior, which ascend in a counterclockwise direction, giving the appearance of a spiral. The setbacks are placed on all sides of the building and span a small section of every floor. As a result, all the floors are different in size. Each setback has a gradual, near-vertical slope, creating what architecture writer Robert A. M. Stern described as a "prismatic" appearance. The building rises to an asymmetrical pinnacle, which is made of glass and was designed to illuminate at night.
750 Seventh Avenue has a Leadership in Energy and Environmental Design (LEED) Silver green building certification. According to the New York City Department of City Planning, the building has 561,139 square feet (52,131.5 m2) of Gross Floor Area. The U.S. Green Building Council gives a different floor area of 620,641 square feet (57,659.4 m2). The building has a two-story lobby with gray and white-granite walls and floors. The ceiling is reflective, giving the impression that the lobby is taller than it actually was.
Times Square's Theater District had evolved into a business district after World War II. Nonetheless, there were relatively few large developments there in the mid-20th century. Between 1958 and 1983, only twelve buildings with at least 100,000 square feet (9,300 m2) of space were developed in the 114-block area between Sixth Avenue, Times Square, Eighth Avenue, and Columbus Circle. 750 Seventh Avenue was proposed in the 1980s, when there was high demand for office space in New York City. Husband-and-wife team David and Jean Solomon had become involved in acquiring and residential structures in Manhattan during the late 1970s, moving on to office buildings in the following decade. The Solomons decided to develop two structures on Times Square's northern periphery in the late 1980s: 750 Seventh Avenue and 1585 Broadway. Both of these structures were developed speculatively without a commitment from a specific tenant.