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Ashke
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| Ashke | |
|---|---|
 Theatrical release poster | |
| Directed by | Amberdeep Singh |
| Screenplay by | Dheeraj Rattan |
| Produced by | Karaj Gill Talwinder Hayre Munish Sahni |
| Starring | Amrinder Gill Sanjeeda Sheikh Sarbjit Cheema Jaswinder Bhalla Roopi Gill Hobby Dhaliwal |
| Cinematography | Navneet Misser (India) Sukh Sanghera (Canada) |
| Edited by | Rohit Dhiman |
| Music by | Gurcharan Singh |
Production companies | Rhythm Boyz Entertainment Hayre Omjee Studios |
| Distributed by | Omjee Group (India)
Rhythm Boyz (Canada and America) Rising Star (United States) |
Release date |
|
Running time | 122 mins |
| Countries | India Canada |
| Language | Punjabi |
| Box office | ₹18 crore |
Ashke is a 2018 Indian-Punjabi film based on popular folk dance Bhangra and is written by Dheeraj Rattan and directed by Amberdeep Singh. It stars Amrinder Gill, Sanjeeda Shaikh, and Roopi Gill in lead roles and Sarbjit Cheema, Hobby Dhaliwal, Jaswinder Bhalla, Avy Randhawa and Gurshabad in supporting roles. Additionally, the film marks as debut for Roopi Gill and Sanjeeda Shaikh in Pollywood.
Ashke was released worldwide on 27 July 2018.[1][2] At Brit Asia TV Awards the film received six nominations including Best Film and Best Actor(Gill).[3]
Plot
[edit]Pamma is in his late thirties living in Canada with his sister and her family. He is doing petty jobs but doesn't carry on for very long as he has a bad temper and lack of subordination. He is struggling to live and find a direction in his life in contrast with the Pamma from 15 years back, who was full of life and hope.
He was a passionate Bhangra dancer and was the star performer of Khalsa College, Amritsar. But things didn't work out the way he had hoped and after breaking ties with his college team, with the love of his life and his father, his sister gave him a sanctuary in her home as she loves him unconditionally.
But now at an unexpected juncture his sister's kid Ekam finds out about his dance talent and the kids are in dire need of his help. This equation brings him closer to kids and his long-lost passion but also, he comes across his lost love/Jia, in a very vulnerable situation. Pamma finds the emotions he had covered up deep in his heart for all these years.
Cast
[edit]- Amrinder Gill as Pamma[4]
- Sanjeeda Sheikh as Jiya[5][6]
- Jaswinder Bhalla as Pritam Singh Pandori
- Sarbjit Cheema as Vikram
- Hobby Dhaliwal as Dhaliwal Saab
- Gurshabad as Gogaa
- Roopi Gill as Noor
- Hardeep Gill as Pamma's father
- Avy Randhawa as Preet, Pamma's sister
- Sehaj Sahib as Agam
- Harjot Sandhu as Ekam
- Amberdeep Singh as Noor's brother (cameo appearance)
- Vandana Chopra as Jiya's mother
- Jatinder Kaur as Jiya's grandmother
- Harish Verma as Jiya's husband (cameo appearance)
Soundtrack
[edit]| Ashke | ||||
|---|---|---|---|---|
| Soundtrack album by | ||||
| Released | 2018 | |||
| Recorded | 2018 | |||
| Genre | Feature film soundtrack | |||
| Language | Punjabi | |||
| Label | Rhythm Boyz Entertainment | |||
| Jatinder Shah chronology | ||||
| ||||
Track List
[edit]| No. | Title | Lyrics | Music | Singer(s) | Length |
|---|---|---|---|---|---|
| 1. | "Ashke Title Song" | Harmanjeet | Jatinder Shah | Arif Lohar | 1:59 |
| 2. | "Handsome Jatta" | Bunty Bains | Davvy Singh | Jordan Sandhu | 2:48 |
| 3. | "Leekan" | Raj Ranjodh | Jatinder Shah | Amrinder Gill | 3:35 |
| 4. | "Ashke Boliyan" | Raj Ranjodh | Jatinder Shah | Gurshabad | 2:09 |
| 5. | "Bholepan" | Surinder Sadhpuri | Jatinder Shah | Rakesh Maini | 2:42 |
Release
[edit]Amrinder Gill announced the name and release date of Ashke on Instagram on his birthday, 11 May 2018. Ashke was released worldwide on 27 July 2018.[9] The first look poster was released on 9 July 2018 and a trailer was released the night before its release date.[10] The film was theatrically released on 27 July 2018. Major releases includes India, Canada, United States and Australia. The film was digitally released on 15 November 2018 on YouTube by Rhythm Boyz and was premiered first time on television on 23 December 2018 on PTC Punjabi.
Reception
[edit]Box office
[edit]Ashke had grossed $379,988(₹2.6 crores) in Australia, in New Zealand film grossed ₹53.68 lacs whereas ₹1.27 crores in United States[11] and ₹5.94 crores in Canada in its 7 week long theatrical run[12][13] making a worldwide total of ₹18 crores.[14][15]
Critical reception
[edit]- The Tribune - the critical reviews of 3.5 out of 5 stars
Somewhere here and there, the film comes across half-baked; a little more temperature and it would have been at its crispiest best! But even without it, this is a film that can truly be called a family entertainer. The film is neither stretched nor boring; it has easy and flowing rhythm which sits easy on your mind and heart. Since the film revolves around Bhangra, it has vibrancy too. The film has subtle humour, which goes with the pace of the film.
—Jasmine Singh, The Tribune[16]
- Dekh News - the critical reviews of 3.5 out of 5 stars
This movie is going to make you all amazed because of the good direction and production work. Punjabi movie “Ashke” is going to make you all amazed because it has good content. Some reports are suggesting that this flick is going to make you all amazed because of the good production work.
—Shubham Bhaukhandi, Dekh News[17]
References
[edit]- ^ "Latest Punjabi Film ASHKE announced, Amrinder to lead". Iampunjaabi.com. Archived from the original on 4 January 2019. Retrieved 3 June 2018.
- ^ admin (11 May 2018). "Amrinder Gill reveals his upcoming Punjabi movie title as 'Ashke' - WwGossip". WwGossip. Archived from the original on 9 July 2018. Retrieved 10 July 2018.
- ^ "Punjabi Film Awards 2019 - BritAsia TV". BritAsia TV. Archived from the original on 7 March 2019. Retrieved 7 March 2019.
- ^ "'Ashke' new poster: Catch Amrinder Gill's happy dance moment". The Times of India. Archived from the original on 9 November 2023. Retrieved 24 July 2018.
- ^ "Sanjeeda Shaikh: Films are a new medium for me." Bollywood.com. 6 July 2018. Archived from the original on 10 July 2018. Retrieved 10 July 2018.
- ^ "After Sargun Mehta and Lovey Sasan, another TV actress to make her Punjabi film debut?". The Times of India. Archived from the original on 9 November 2023. Retrieved 10 July 2018.
- ^ "'Ashke' first song: Shake a leg with the 'Handsome Jatta' Jordan Sandhu". The Times of India. Archived from the original on 23 September 2018. Retrieved 25 July 2018.
- ^ "Ashke". The Times of India. Archived from the original on 5 September 2018. Retrieved 28 July 2018.
- ^ "Singer-actor Amrinder Gill Launches Poster of Punjabi Film Based on Bhangra". News18. Archived from the original on 10 July 2018. Retrieved 10 July 2018.
- ^ "'Ashke' trailer: Celebrate bhangra Amrinder Gill style". The Times of India. Archived from the original on 9 November 2023. Retrieved 27 July 2018.
- ^ Hungama, Bollywood (21 August 2018). "Gold beats Satyameva Jayate in overseas - Bollywood Hungama". Bollywood Hungama. Archived from the original on 5 February 2023. Retrieved 1 September 2018.
- ^ Hungama, Bollywood (27 August 2018). "Happy Phirr Bhag Jayegi collects Rs. 4.2 cr. in overseas - Bollywood Hungama". Bollywood Hungama. Archived from the original on 24 April 2023. Retrieved 1 September 2018.
- ^ Hungama, Bollywood (11 September 2018). "Paltan is a disaster in overseas, Stree consolidates - Bollywood Hungama". Bollywood Hungama. Archived from the original on 19 August 2022. Retrieved 13 September 2018.
- ^ "Ashke". www.boxofficemojo.com. Archived from the original on 16 August 2018. Retrieved 16 August 2018.
- ^ "Ashke - Financial Information Australia". The Numbers. Archived from the original on 16 August 2018. Retrieved 16 August 2018.
- ^ "Dancing away to glory". tribuneindia.com. Archived from the original on 27 July 2018. Retrieved 27 July 2018.
- ^ "Punjabi Ashke Movie Review & Ratings". dekhnews.com. Archived from the original on 28 July 2018. Retrieved 28 July 2018.
External links
[edit]Ashke
View on Grokipediafrom Grokipedia
Ashke is a 2018 Indian Punjabi-language comedy-drama film released on 27 July 2018 that centers on the traditional folk dance form of Bhangra, exploring themes of family, relationships, and personal redemption through a lighthearted narrative.[1] Directed by Amberdeep Singh and written by Dheeraj Rattan, the film stars Amrinder Gill in the lead role as Pamma, a passionate Bhangra dancer whose college team disbands due to unforeseen circumstances, leading him to abandon his passion.[2] Years later, after relocating to Canada, Pamma rediscovers his love for dance when he volunteers to teach Bhangra at his nephew's school, blending cultural heritage with comedic family dynamics.[3] Produced by Karaj Gill, Talwinder Hayre, and Munish Sahni for Rhythm Boyz Entertainment and Hayre Omjee Studios, Ashke received positive reception for its energetic portrayal of Punjabi culture and Bhangra performances, earning a 7.1/10 rating on IMDb from over 1,500 user reviews.[1] The soundtrack, featuring lively tracks like "Ashke Boliyan" sung by Gurshabad, further emphasizes the film's vibrant celebration of Bhangra music and dance traditions.[4]
Australia's contribution of approximately ₹2.6 crore aligned with reported figures of $379,988, while New Zealand added about ₹0.54 crore from $57,038.[30]
In international markets, Ashke surpassed contemporaries such as Laavan Phere, which earned $337,086 overseas, highlighting its superior appeal to global Punjabi audiences.[31]
Background and Production
Concept and Development
The concept of Ashke originated from the rich tradition of Bhangra, the energetic Punjabi folk dance that celebrates harvest and community, positioning it as the narrative core to delve into themes of cultural preservation and personal redemption. The story draws on the immigrant experience in Canada, portraying how Bhangra serves as a bridge between past glories and present struggles, while weaving in elements of family bonds and relational harmony. This approach highlights Bhangra not merely as performance but as a vital expression of Punjabi identity amid diaspora challenges.[1][3][5] The screenplay was crafted by Dheeraj Rattan, who structured the narrative around a former Bhangra enthusiast navigating life's transitions, emphasizing emotional depth over spectacle. Direction was handled by Amberdeep Singh, whose prior collaborations with Punjabi cinema talents ensured a balanced tone blending humor, subtle romance, and cultural resonance. Key creative decisions focused on authentic Bhangra integration to drive character growth, avoiding overemphasis on commercial tropes.[6] Production fell under Rhythm Boyz Entertainment, with Amrinder Gill attached early as the lead actor and leveraging his established presence in Punjabi music and film—rooted in folk-inspired performances—to bring credibility to the Bhangra-centric role. The project advanced swiftly, with public announcement in May 2018 ahead of its July release, allowing for streamlined development that prioritized thematic coherence over extended pre-production.[7][8]Pre-production and Filming
The casting process for Ashke centered on Amrinder Gill as the lead, selected for his extensive experience as a Punjabi singer and actor, including prior collaborations with director Amberdeep Singh on multiple projects.[6] Sanjeeda Sheikh was approached directly by Singh for the role of Jiya while returning from a trip abroad, marking her debut in Punjabi cinema; she prepared by learning the language to deliver an authentic performance.[9] Roopi Gill secured a debut role as Noor, alongside other newcomers in supporting parts, bringing fresh energy to the ensemble.[10] The production team assembled a skilled crew to emphasize the film's Bhangra-centric narrative, with cinematographers Dan Dumouchel, Navneet Misser, and Sukh Sanghera hired to capture the vibrant dance sequences through dynamic visuals. Editors Rohit Dhiman and Baljeet Singh Marwah handled post-production to maintain the rhythm of the action, while choreographer Dinesh Kumar was brought on to design authentic Bhangra routines that highlighted cultural precision.[11] Principal photography commenced in early 2018 and wrapped later that year, with shoots primarily in Canada—focusing on Vancouver and nearby Surrey areas in British Columbia—to authentically represent Punjabi diaspora life, complemented by locations in Amritsar and Jalandhar, Punjab, India; roughly half the film was filmed in each region, including key scenes at Khalsa College in Amritsar.[12][13]Story and Characters
Plot Summary
Ashke follows the story of Pamma, a former star Bhangra dancer from Punjab who, after his college team disbands due to unforeseen circumstances, relocates to Canada and settles into a life of menial jobs, struggling to maintain stability while living with his sister and her family.[14][3] The narrative spans his past achievements in college Bhangra competitions and his present-day disillusionment, highlighting Bhangra as the central thread driving the plot's emotional and relational arcs.[15] The inciting incident occurs when Pamma's young nephew discovers his uncle's hidden Bhangra talent through old videos and recordings, sparking the boy's own interest in the dance form and drawing the family into efforts to nurture this newfound passion.[14] This revelation rekindles Pamma's long-dormant enthusiasm for Bhangra, prompting him to volunteer as a coach at his nephew's school and gradually rebuild his connection to the art that once defined him.[3] As the story progresses, the central conflict emerges through Pamma's unexpected reconnection with his college sweetheart, Jiya, now living in Canada, complicated by family obligations, cultural norms, and the passage of 14 years since their separation.[16] These tensions intertwine with the preparations for a significant Bhangra event, testing Pamma's resolve amid pressures from his loved ones and his own unresolved past.[1] The film builds to a climax centered on a pivotal Bhangra performance that brings personal aspirations and fractured relationships to a head, ultimately leading to a resolution of emotional and familial conflicts.[6] With a runtime of 122 minutes, Ashke weaves these elements into a cohesive tale of rediscovery and harmony.[1]Cast and Roles
Amrinder Gill stars as Pamma Dhillon, an ex-Bhangra dancer who forms the emotional core of the narrative, showcasing vulnerability through his struggles and resilience in pursuing personal fulfillment.[11][16][17] Sanjeeda Sheikh plays Jiya, Pamma's former love interest from college, whose role highlights themes of unfulfilled dreams and the possibility of second chances within family and romantic contexts.[11][16][9] Roopi Gill makes her acting debut as Noor, the school teacher who supports the Bhangra team at her nephew's school, bringing energy to the community dynamics.[11][10][18] In supporting roles, Sarbjit Cheema portrays Vikram, a family elder who provides guidance and stability within the household.[11] Sehaj Sahib appears as Agam, Pamma's nephew whose discovery sparks the story. Jaswinder Bhalla plays Pritam Singh Pandori, a Bhangra coach offering comic relief.[19] Hobby Dhaliwal contributes to the ensemble as another Bhangra coach, enhancing the cultural elements of the story.[11][19] The casting emphasized Punjabi diaspora actors to ensure cultural authenticity, with principal roles filled by performers rooted in Punjabi heritage, including Gill's preparation to authentically represent the community's experiences in Canada.[20][21]Music and Soundtrack
Composition
The soundtrack of Ashke was composed by Jatinder Shah, who crafted a score that fuses traditional Bhangra rhythms, characterized by prominent dhol beats, with contemporary Punjabi pop elements to evoke cultural nostalgia and energy.[11][22] This musical style aligns with the film's thematic focus on Bhangra as a unifying cultural force, briefly tying into the narrative's exploration of dance's role in personal and communal identity. The album consists of five original tracks, released by Rhythm Boyz Entertainment on July 24, 2018, with vocals by artists such as Amrinder Gill, Arif Lohar, Gurshabad, Jordan Sandhu, and Rakesh Maini.[23][24] The total runtime approximates 18 minutes, emphasizing melodic hooks and rhythmic pulses suitable for the film's dance-centric sequences. In the film, the soundtrack is integrated into key Bhangra performance scenes, where it propels emotional highs and cultural expressions, enhancing the vibrancy of family dynamics and comedic moments without overpowering the dialogue.[6] The score's production prioritized an accessible, flowing rhythm that complements the story's lighthearted tone.[6]Track Listing
The soundtrack of Ashke consists of five original songs, blending traditional Punjabi folk elements with contemporary beats, primarily composed by Jatinder Shah and Davvy Singh.[23] All lyrics are credited to various writers including Raj Ranjodh, Harmanjeet, Surinder Sadhpuri, and Bunty Bains, with specific attributions noted per track.[25]| No. | Title | Duration | Singer(s) | Music Composer | Lyrics |
|---|---|---|---|---|---|
| 1 | Ashke Boliyan | 2:11 | Gurshabad | Jatinder Shah | Raj Ranjodh |
| 2 | Ashke Title Song | 2:12 | Arif Lohar | Jatinder Shah | Harmanjeet |
| 3 | Bholepan | 3:57 | Rakesh Maini | Jatinder Shah | Surinder Sadhpuri |
| 4 | Handsome Jatta | 2:48 | Jordan Sandhu | Davvy Singh | Bunty Bains |
| 5 | Leekan | 3:36 | Amrinder Gill | Jatinder Shah | Raj Ranjodh |
Release
Theatrical Release
Ashke premiered worldwide in theaters on 27 July 2018.[8] The film was released simultaneously in India, Canada, the United States, Australia, New Zealand, and the United Kingdom.[26] Distributed primarily through Rhythm Boyz Entertainment for overseas markets, the rollout targeted Punjabi diaspora communities in these regions, capitalizing on the film's themes of Bhangra culture and family dynamics to appeal to expatriate audiences.[27] In India, Ashke received a U/A certification from the Central Board of Film Certification, indicating it was suitable for viewers of all ages with parental guidance for children under 12, aligning with its family-friendly content.[8] The initial marketing campaign featured trailers highlighting the vibrant Bhangra sequences and comedic elements, which were launched on YouTube on 26 July 2018, just one day before the premiere to build last-minute buzz.[28] This strategy emphasized the film's energetic dance numbers and lighthearted narrative to attract both domestic and international viewers familiar with Punjabi traditions.Home Media and Digital
Following its theatrical run, Ashke received a digital premiere as a free full film upload on YouTube by Rhythm Boyz Entertainment on November 15, 2018, allowing global accessibility to the complete feature.[7] This release garnered significant viewership, exceeding 88 million views, and highlighted the film's bhangra-centric narrative for online audiences.[7] The film later became available for streaming on platforms such as Amazon Prime Video, targeting international viewers with its availability on channels like Chaupal Amazon Channel in select regions including the United Kingdom.[14] Additionally, the soundtrack, composed by Jatinder Shah, was distributed digitally through services like Spotify and Apple Music, featuring tracks such as the title song performed by Arif Lohar, which extended the film's cultural reach beyond video-on-demand.[29]Reception
Box Office Performance
Ashke grossed a total of ₹18 crore (US$2.1 million) worldwide, positioning it as one of the highest-earning Punjabi films of 2018. The film's success was bolstered by robust overseas performance, particularly among Punjabi diaspora communities, with a strong opening weekend that collected approximately ₹3 crore globally over its first three days. The earnings were distributed across key markets as follows (estimates from trade reports):| Market | Gross (₹ crore) |
|---|---|
| Canada | 5.94 |
| Australia | 2.6 |
| United States | 1.27 |
| New Zealand | 0.54 |
| India | 7.65 |