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Asphere Innovations (formerly known as Asiasoft) is a tech holding company and an online game operator under Playpark in Thailand, Vietnam, Indonesia, Philippines, Singapore and Malaysia. Its headquarters is located in Bangkok, Thailand. Asphere's services are primarily operated within Southeast Asia.

Key Information

Asphere was founded in Thailand in 2001 with the primary objective of providing games and promoting online content in Thailand. Asphere's core business covers the publishing of online massive multiplayer games and multiplayer online games, co-publishing and development of new products.

Asphere works very closely with game operators and developers located in Bangkok, Thailand. Asphere's support also has presence in Singapore, Malaysia, Vietnam, Indonesia, and Philippines. The Asiasoft Group currently consists of 600 employees.[1]

AsiaSoft Online is 100% subsidiary of Asphere Innovations of publishing companies with a presence in Singapore, Malaysia, Thailand and Vietnam serving over 15 million gamers.[2]

AsiaSoft Online's network and distribution channels in Singapore and Malaysia span over 1000 retail outlets which include PC Bunk, 7-Eleven outlets, popular bookstores, Comic Connection stores, convenience stores, cybercafes and SAM machines.

MapleStorySEA has broken numerous performance records including an online community that was awarded Singapore's most popular website in the gaming category.[1]

Asiasoft Online has also organized over 35 real-life game events for their players such as the MapleStorySEA Birthday Bash,[3] PangyaSEA Fiesta[4] and AuditionSEA Hari Raya Puasa Celebration.[5] Players must verify their AsiaSoft Passports with their National IDs in order to participate in most of the real life events and parties.[1]

Company divisions

[edit]

Asphere Innovations PCL. (Thailand)

[edit]

Asiasoft was first founded in 2001 in Thailand, but services extended to encompass most of South East Asia. Asiasoft published Asian games and multiplayer online games, and co-published and developed of new products. In March 2003 Asiasoft published its first two games, Ragnarok Online from Gravity and Dragon Raja Online from eSofnet. In 2004, two more new games were published and co-published: Gunbound from Softnyx and TS Online, and in late 2005, MapleStory from Wizet.

In June 2022, Asiasoft announced that shareholders are approved for changing company direction and changed their name to Asphere Innovations to focus on the digital tech company.

Asiasoft Co. Ltd (Vietnam)

[edit]

Asiasoft Co. Ltd(Vietnam) was formed in 2001 in Vietnam to manage gaming services provided in Vietnam. Asiasoft was the first publishing game company to be established in Vietnam. Asiasoft Vietnam published Asian games and multiplayer online games, and co-published and developed of new products. The first published game from Asiasoft was Gunbound from Softnyx. Later in the year Asiasoft also published TS Online from Chinese Gamers of Taiwan.

Trilight Cove Enterprises Ltd (Indochina)

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Trilight Cove Enterprises Ltd was formed in 2001 to manage Asiasoft subsidiaries in Vietnam, Cambodia, and Burma.

Asiasoft Online Pte. Ltd. (Singapore)

[edit]

Asiasoft Online Pte. Ltd. (Singapore) was formed in 2004 to publish and manage games MMORPGs (massively multiplayer online role-playing games) in Singapore and Malaysia. Playpark Pte. Ltd. has published MapleStory, PangYa, KongKong Online, Audition Online, GetAmped, Darkness and Light and Grand Chase. It is also the official and sole distributor for Blizzard Entertainment's World of Warcraft products in Singapore. Playpark Pte. Ltd. has teamed up with SilkRoad Online, Gunbound, MU Online and Shot Online to allow players to purchase A-Cash before redeeming it for the respective games' cash points. It has since been merged with several Asiasoft subsidiaries to form PlayPark Pte Ltd.

Asiasoft Online Sdn. Bhd. (Malaysia)

[edit]

Asiasoft Online was formed in 2004, to publish and manage game services in Malaysia, it also works with Asiasoft Online Pte. Ltd(Singapore) to co-manage English server games. It has since been restructured and rebranded, operating under the new name CIB Development Sdn Bhd.

PlayPark Pte Ltd

[edit]

As part of restructuring, PlayPark Pte Ltd was formed to oversee all game managing divisions of Asiasoft International Company Limited, merging several Asiasoft subsidiaries under one company.

PT. Asiasoft (Indonesia)

[edit]

PT. Asiasoft was founded 2011 in Indonesia and has published three games for PC:

  • AIKA Online (terminated 2014)
  • AVA (terminated 2014)
  • Brawl Buster (terminated 2013)

PT. Asiasoft has expanded on mobile games platform (regional) and currently four titles are running:

  • Advance Dino
  • Heart Castle
  • Line Dragonica Mobile
  • Playpark Dragon Encounter

Playpark Inc. - former name Level Up! Inc. (Philippines)

[edit]
Main article: Level Up! Games

Asiasoft Corporation Public Company Limited reported that it would acquire 70% of the Philippines-based company Level Up! Inc. for $2.9 million on February 5, 2014, acquisition was completed in the same year. Its portfolio is now published under Asiasoft's website.

Asiasoft Passport

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Players are required to sign up for Asiasoft Passports in order to play any of the company's published games. Like Gamania(requires ID Card(Taiwan)) and Nexon Korea(requires RRN), it also required an identity document number(known in Singapore as NRIC, and in Malaysia as MyKad) to sign up. That requirement was dropped in 2008. In 2019, with the departure of its final game, MapleStorySEA, to a new login service named MapleStorySEA Passport, Asiasoft Passport services has officially been discontinued.

PlayPark ID

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In 2011, Asiasoft introduced the concept of PlayPark accounts, advertised by Asiasoft as a one stop service for players to managed their Asiasoft published games' accounts with only one set of login credentials, this service was only offered to new games released since PlayPark ID services started, older active titles such as MapleStorySEA, and AudtionSEA were still accessed via Asiasoft Passport.

Currently Thailand, Singapore, Malaysia, Vietnam, Indonesia and the Philippines have implemented the Playpark system. In January 2022, PlayPark changed its logo and announced its plans to incorporate blockchain technology and NFT into the games.[6]

Published games

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Playpark Co., Ltd. (Thailand)

[edit]
Game Released/started Developed by Status Genre Notes
Yulgang 9 November 2005 KRGsoft Online MMORPG
Audition Online 2006 T3 Entertainment Online Dancing
Elsword 2012 KOG Online MMORPG
Dragon Nest 27 March 2012 Eyedentity Games Online Action MMORPG Transfer publishing license from Eyedentity Games
MU Online 2019 Webzen Online MMORPG Transfer publishing license from New Era & Winner Online & Webzen
Last Chaos 2018 Barunson Games Online MMORPG Transfer publishing license from Gamigo
Skyforge 2022 My.com Online MMORPG Transfer publishing license from My.com
Three Kingdoms II 2001 N/A Offline RSLG
Arabian Nights 2001 N/A Offline
Seven Years' War 2001 N/A Offline
Ragnarok Online September 2002 Gravity Online MMORPG Transferred publishing license to Electronics Extreme & Gravity in 2016 To 2020
Kritika Online May 2016 All-M Online Action MMORPG Transferred publishing license to Steam in 2019
DC Universe Online 2014 Daybreak Online MMORPG Transferred publishing license to Steam in 2017
Ghost Online Nicknamed Soul Saver 2008 Mgame Online MMORPG Transferred publishing license to Steam in 2017
Seal Online 2004 YNK Interactive Online MMORPG Transferred publishing license to Playwith in 2017
Cabal Online 26 July 2007 ESTsoft Online MMORPG Transferred publishing license to Electronics Extreme in 2017
Combat Arms: Line of Sight 10 November 2015 Black Spot Entertainment Online FPS Transferred publishing license to Steam in 2016
Counter-Strike Online 23 August 2012 Nexon Korea Online FPS Transferred publishing license to Steam in 2013
Ragnarok Online 2 24 October 2013 Gravity Online MMORPG Transferred publishing license to Warpportal in 2015
Phantasy Star Online 2 2014 SEGA Online MMORPG Transferred publishing license to SEGA in 2017
Elyon (video game) 7 July 2022 Kakaogames Online MMORPG Terminated on 27 April 2023
Football City Manager 18 July 2013 HANBITSOFT Online MMORPG Terminated on 27 December 2015
Granado Espada 9 October 2006 IMC Games Online Fantasy MMORPG Terminated on 31 March 2022
MapleStory 16 September 2005 Wizet Online MMORPG Terminated on 29 June 2012
Swordsman Online 2019 Perfect World Online MMORPG Terminated on 31 December 2022
S4 League December 2011 GameOn Studio Online TPS Terminated on 15 December 2015
Alliance of Valiant Arms August 2011 Redduck Online FPS Terminated on 15 December 2014
TalesRunner 2016 RHAON Offline Racing Terminated on 8 August 2023
RAN Online 2017 MIN Communications Online MMORPG Terminated on 6 March 2021
Onimusha Soul 21 May 2015 CAPCOM Online Platform Terminated on 29 April 2016
Perfect World 2020 Perfect World Entertainment Online MMORPG Terminated on 12 August 2022
Priston Tale II 2012 Yedang Online MMORPG Terminated
Flyff 2018 Aeonsoft Online MMORPG Terminated on 31 December 2020
Luna Online 2017 Eyasoft Online MMORPG Terminated 15 May 2019
Cabal Online II June 2016 ESTsoft Online MMORPG Terminated on 27 February 2018
Divina Online 10 May 2013 Gamania Online MMORPG Terminated on 14 October 2014
Heroes of The Storm 14 January 2015 Blizzard Entertainment Online MOBA Terminated
Rappelz Online 2009 nFlavor Online Fantasy MMORPG Terminated
World in Audition 26 February 2015 T3 Entertainment Online Music dancing Terminated on 31 March 2016
Strife 2013 S2 Games Online MOBA Terminated
Shaiya Online 2019 Aeria Games & Entertainment, inc. Online MMORPG Terminated
Yulgang II 14 August 2014 Mgame Online MMORPG Terminated on 12 October 2015
Tanki Online 2019 Alternativa Online MMORPG Terminated on 31 May 2021
8 เทพอสูรมังกรฟ้า (Dragon Oath) 2010 Changyou Online MMORPG Terminated on 13 October 2015
Sudden Attack 23 April 2009 GameHI Online FPS Terminated on 30 September 2015
The Exorcist 2013 TigerCool Online MMORPG Terminated on 26 September 2014
''Richman Online" 2009 SoftStar Online Puzzle Terminated on 31 May 2011
HY2 Online 3 September 2012 Chinesegamer Online FPSRPG Terminated on 29 August 2014
Ever Planet 26 July 2012 Nclipse/Nexon Korea Online MMORPG Terminated on 27 August 2014
Twelvesky 2 2010 ALT1 Online MMORPG Terminated on 31 March 2014
Fashion Dream 2012 NokNok Online Fashion Online Game Terminated on 12 July 2013
Star Project 2012 Atoonz Online Social Game Terminated on 13 January 2014
Gigaslave Nicknamed Metal Assault 2011 GNI Soft Online 2D Action Terminated on 23 March 2014
Q Tale 23 May 2012 Chinesegamers Online Cute MMORPG Terminated on 30 May 2014
Shinchan 2013 Windysoft Online MMORPG Terminated on 30 June 2014
King Naresuan Online 16 February 2012 PromptNow Online MMORPG Terminated on 26 June 2014
Lost Saga 29 September 2011 IO Entertainment Online Fighting Terminated on 16 June 2014
Sheep Farm 2012 nooslab Online Farming Game Terminated on 21 October 2013
Darkness and Light 2007 N-Log Inc. Online MMORTS Terminated
Dragon Raja Online October 2002 eSofnet Online RPG Terminated on 31 May 2005
JY Online December 2003 Chinese Gamer Online MMORPG Terminated on 3 April 2007
God Of Emperor 14 September 2011 Interserv Online MMORPG Terminated
GunBound 20 February 2004 Softnyx Offline Casual Terminated on 31 December 2006
TS Online 15 May 2004 Chinese Gamer Online MMORPG Terminated on 31 October 2008
BnB (Bomb and Bubble) 26 October 2005 Nexon Online Shooting Fantasy Terminated on 31 December 2007
FreeStyle Street Basketball 1 March 2008 JC Entertainment Online Sports MMO Terminated on 27 May 2013
Dekaron 1 October 2008 GameHI Online Fantasy MMORPG Terminated on 31 January 2011
Furinkazan 1 May 2009 mGame Online MMORPG Terminated on 31 January 2012
Fashion Dream 2012 NokNok Online Fashion Online Game Terminated on 12 July 2013
Atlantica Online August 2009 NDOORS Interactive Online MMORPG Terminated on 31 October 2013
AIKA Online February 2011 HanbitSoft Online MMORPG Terminated on 27 June 2013
Camon Hero 12 January 2012 T3 Entertainment Online MMORPG Terminated on 31 August 2012
R2Beat Online January 2012 CJ E&M/SEED 9 Games Online Rhythm racing Terminated on 13 August 2012.
SuperStar Online 10 October 2012 Choi Rock Games Online Music karaoke Terminated on 21 January 2014
GangZa Online 5 April 2011 AIM Advance Online MMORPG Terminated on 1 April 2013
Summoner Master Online 2009 ? Online Card game Terminated in 2010
Quest Master 12 September 2015 All Saint Studio Online Card game Terminated in 2015
Play Arcade Online ? ? Online ? Terminated
Football City Stars 29 September 2012 Ubisoft Online Fantasy MMORPG Terminated on 28 October 2013
Band Master 31 May 2011 Dysun Online Dance Terminated on 24 September 2013
Vanilla Cat 6 October 2009 CJ Online Casule Terminated on 29 July 2011
ROHAN 2010 YNK Interactive Online MMORPG Terminated 21 August 2014
Freejack 12 March 2012 Bigspoon Online Extreme Sport Casual Terminated on 4 April 2013
Grand Chase 22 October 2009 KOG Studios Online Fantasy MMO Terminated on 29 August 2013
Monster Master Online 19 November 2010 Nineyou International Limited and its subsidiaries Online MMORPG Terminated on 30 December 2011
Pocket Ninja Online 8 December 2011 NGames Limited Online Action MMORPG Terminated on 30 December 2013
Chinese Hero Online 21 January 2011 Chinesegamers Online MMORPG Terminated on 27 June 2013
Pocket Ninja Social 31 May 2013 Dream2 Online Web Game Terminated
TAAN Online 27 August 2009 Electronic Arts Online Artillery game Terminated
Pocket Ali January 2013 Dream2 Online Web game Terminated
3 Kingdoms Warriors 1 April 2011 We Made Online Action MMO Terminated on 29 June 2012

Asiasoft Online (Southeast Asia*)

[edit]
Game Released/started Developed by Genre Language Status Service Notes
MapleStory 2005 Wizet MMORPG English Online Singapore, Malaysia Named MapleStorySEA to differentiate from other servers across the globe, only players with Singapore or Malaysia IP can access the server due to region lock. Currently managed by Playpark Pte Ltd,
Ascent: Infinite Realm 2019 KRAFTON MMORPG Thai, English Offline Thailand No further updates after First Beta test, servers still remains closed as of 2022
Ragnarok Online 2 27 December 2012 Gravity MMORPG English Offline Singapore, Malaysia
Yulgang 2 2013 KRGSoft MMORPG English Offline South East Asia Publishing rights sold to Cubizone
Cabal Online 2007 ESTsoft MMORPG Local Offline Singapore, Malaysia Services terminated on 23 September 2016, publishing rights reverted to ESTgames Corp. Players were allowed to migrate their accounts until 25 October 2016
Cabal Online II TBA ESTsoft MMORPG Local Offline Singapore, Malaysia
Yulgang 9 July 2009 mGame MMORPG English Offline Singapore, Malaysia Services terminated in February 2011
Sudden Attack 2009 GameHi MMOFPS Local Offline Singapore, Malaysia Services terminated on 30 September 2015
Alliance of Valiant Arms 2011 Redduck FPS Local Offline Singapore, Malaysia, Philippines Services terminated on 15 December 2014
K.O.S: Secret Operations - YNK Games/YNK Korea FPS Local Offline Singapore, Malaysia
GetAmped - CyberStep Casual Local Offline Singapore, Malaysia
GetAmped2 - CyberStep Casual Local Offline Singapore, Malaysia
Cosmic Break 2012 CyberStep Casual Local Offline Singapore, Malaysia, Thailand
Strife 2015 S2Games MOBA Local Offline Singapore, Malaysia, Thailand, Indonesia, Philippines, Vietnam
Audition Online September 1, 2006 T3 Entertainment Casual Local Offline Singapore, Malaysia Services terminated on September 1, 2018, and replaced by Audition: Next Level
The Exorcist TBA Incool Games MMORPG Local Offline Thailand Services terminated after close beta due to lack of interest
Phantasy Star Online 2 29 May 2014 Sega MMORPG Local Offline Singapore, Malaysia, Thailand, Indonesia, Philippines Services terminated on May 26, 2017
DC Universe Online 15 July 2014 Sony Online Entertainment MMORPG Local Offline South East Asia Services terminated in August 2015, publishing rights reverted to WB Games and Sony Online Entertainment LLC(now Daybreak Game Company), players were allowed to migrate their accounts until September 2015
Majong Hirne - - - Local Offline Singapore, Malaysia
Bubble Ninja - Likekong 2D Scrolling Local Offline Singapore, Malaysia
MCCQ - - - Local Offline Singapore, Malaysia
Dragonica May 2009 Gravity MMORPG Local Offline Singapore, Malaysia Services terminated on 30 May 2012
PangYa 2006 Ntreev Soft MMORPG Local Offline Singapore, Malaysia Services terminated on 25 August 2008
Kong Kong Online 2006 Mega Enterprise Racing Local Offline Singapore, Malaysia Services terminated in 2007
Requiem : Alive Online 2010 Gravity MMORPG Local Offline Singapore, Malaysia Services terminated in 2011

(*) Joining Asiasoft Online Pte Ltd and AS Online Sdn Bhd. Country is Thailand, Vietnam, Indonesia, Philippines, Singapore, Malaysia, Cambodia, and Burma

Playpark Pte. Ltd. (Singapore) & CIB Development Sdn. Bhd. (Malaysia)

[edit]
Game Released/started Developer Genre Service Notes
MapleStory 2005 Wizet MMORPG Singapore, Malaysia
Audition Online September 1, 2006 T3 Entertainment MMOG Singapore, Malaysia
GetAmped 2007 CyberStep MMOG Singapore, Malaysia
Sudden Attack 2009 GameHi MMOFPS Singapore, Malaysia
Cabal Online 2008 ESTsoft MMORPG Singapore, Malaysia
AIKA Online March 2011 HanbitSoft MMORPG Singapore, Malaysia
Alliance of Valiant Arms 11 November 2011 Redduck FPS online game Singapore, Malaysia
3 Kingdom - N/A RSLG Singapore, Malaysia
Majong Hirne - - - Singapore, Malaysia
Sudden Attack 2009 GameHi MMOFPS Singapore, Malaysia
Surrogate Mothers Online - - - Malaysia
Risk Your Life - - - Malaysia
Finding Neverland Online - - - Malaysia
MCCQ - - - Malaysia
KFH Online - - - Malaysia
Hero Online - - - Malaysia
Darkness and Light 2007 N-Log Inc. MMORTS Singapore, Malaysia Terminated on 30 April 2008
Grand Chase 2007 KOG Studios MMORPG Singapore, Malaysia Terminated on 14 April 2009
FreeStyle Online 2009 JC Entertainment MMOG Singapore, Malaysia Game hosted by GameKiss
Rappelz 2008 nFlavor MMORPG Singapore, Malaysia Terminated on 1 September 2009.
Warriors of the 3 Kingdoms (Chinese server) 2009 WeMade Entertainment MMORTS Singapore, Malaysia Chinese server merged with English server on 9 February 2010.
Warriors of the 3 Kingdoms (English server) 12 November 2009 WeMade Entertainment MMORTS Singapore, Malaysia
RayCity Online 8 April 2010 EA Seoul Studio MMORPG Singapore, Malaysia Terminated in 2012
Monster Forest 19 May 2010 9you MMORPG Singapore, Malaysia
Priston Tale 2 2010 Yedang Online MMORPG Singapore, Malaysia Closed beta started on 14 October 2010 and ended on 20 October 2010. Open beta has been delayed until further notice.
Field of Honor TBC Game World Tech FPS / RTS Singapore, Malaysia
Battle of the Immortals 16 December 2010 Beijing Perfect World MMORPG Singapore, Malaysia
S4 League TBA Game On Studio Third Person Shooter Singapore, Malaysia Canceled/on hiatus
Warcry: Reign of Sword TBA T3 Entertainment Third Person Shooter Singapore, Malaysia Canceled

Asiasoft Co. Ltd (Vietnam)

[edit]
Game Developed by Notes Status
Gunbound Softnyx Casual Offline
Yulgang KRGSoft MMORPG Offline
TS Online ChineseGamer MMORPG Offline
The Legend of Three Kingdoms Online Userjoy Technology MMORPG Offline
GetAmped CyberStep Casual Offline
GetAmped2 CyberStep Casual Offline
Ghost Online Mgame and NNG MMORPG Offline
Cabal Online ESTSoft MMORPG Offline
Ragnarok Online Gravity Corp. MMORPG Offline

PT. Asiasoft (Indonesia)

[edit]
Game Year Developer Genre Notes
AIKA Online 2011 HanbitSoft MMORPG Terminated
Alliance of Valiant Arms 2011 Redduck FPS online game Terminated
Argo Online 2011 Mgame MMORPG Sci-fi Terminated

Playpark Inc. (Philippines)

[edit]
Game Developed by Genre Service Notes
Cabal Online ESTsoft MMORPG Philippines Service terminated by ESTsoft; servers closed on June 11, 2024.[7]
Rohan Online YNK MMORPG Philippines Service closed on October 31, 2014.[8]
Ran Online Min Communication Action MMORPG Philippines
Hex: Shards of Fate Cryptozoic Entertainment MMO Philippines
Ragnarok Online Gravity MMORPG Philippines, India, Brazil Closed its local PH service on March 31, 2015, moved to iRO
Grand Chase KOG MMORPG Philippines, Brazil Closed PH server on November 17, 2014
Dance Battle Audition Philippines YD Online Music video game and MMOG Philippines

Trilight Cove Enterprises Ltd (Indochina*)

[edit]
Game Developed by Genre Language Notes
GetAmped CyberStep Casual Local
GetAmped2 CyberStep Casual Local
3 Kingdom N/A RSLG Local
Bubble Ninja Likekong 2D Scrolling Local
Chosen - - Local
Ninedragon - - Local

(*) Country is Vietnam, Cambodia, and Burma.

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Asphere Innovations

View on Grokipedia
from Grokipedia
Asphere Innovations Public Company Limited is a Thailand-based focused on digital and , primarily investing in online and publishing, innovations, marketing technologies, and across . Founded on September 20, 2001, as Asiasoft Corporation Public Company Limited, the company pioneered online game distribution in the region and rebranded to Asphere Innovations in May 2023 to reflect its expanded scope into broader tech ecosystems. The company's core operations center on its Playpark brand, which serves as a leading publisher in countries including , , , , the , and , delivering immersive gaming experiences. Beyond gaming, Asphere has diversified into and innovation technologies to support emerging digital solutions, technologies for enhanced consumer engagement, and investments aimed at fostering sustainable growth in the tech sector. Listed on the Stock Exchange of Thailand (SET: AS) since May 29, 2008, Asphere maintains a market capitalization driven by its strategic pivots toward high-growth digital opportunities, with a commitment to paying dividends at least twice yearly representing no less than 50% of net profits after reserves. Asphere's vision emphasizes revolutionizing technology through transformative experiences and strategic partnerships, positioning it as a key player in Southeast Asia's evolving digital landscape.

History

Founding and early development

Asphere Innovations, originally established as Asiasoft Corporation Public Company Limited, was founded on September 20, 2001, in , , by Pramoth Sudjitporn, Tan Tgow Lim, Lertchai Kanpai, and other co-founders with an initial capital of 5 million baht focused on distribution. The company's initial centered on and distributing PC-based massively multiplayer games (MMORPGs) in the Thai market, partnering with international developers to localize and operate titles for local audiences. A pivotal early partnership was with South Korean studio Gravity Co. Ltd. to bring to , marking Asiasoft's entry into gaming services. Early growth accelerated with the launch of in March 2003, which quickly became a hit and established Asiasoft as a key player in 's emerging online gaming sector; additional titles followed in 2003, solidifying the company's position. During this period, Asiasoft invested in building core infrastructure, including servers, billing systems, and networks, to support scalable online gaming operations amid rising internet penetration in . A significant milestone came in 2004 with the introduction of , a unified login system that streamlined user across multiple games and services, enhancing user experience and operational efficiency for the company's growing portfolio.

Regional expansion and listing

Following its initial public offering, Asiasoft Corporation listed on the on May 17, 2007, under the AS, with a registered capital of 316 million baht, providing the financial foundation for international growth beyond its Thai base. The company began regional expansion prior to the listing by establishing Asiasoft Online Pte. Ltd. in in 2006, marking its entry into Southeast Asian markets for online game publishing and management. This was followed by the formation of PT. Asiasoft in in 2011, extending operations to that market. In 2012, Asiasoft acquired a 61.68% stake in CIB Development Sdn. Bhd., integrating the Malaysian firm to bolster its presence there. Further growth came in 2014 with the acquisition of a 70% stake in Level Up! Inc. for $2.9 million, which was later rebranded as Playpark Inc. to unify Philippine operations under the group's structure. A key milestone in this phase was the launch of the PlayPark portal in 2007, serving as a centralized regional hub for game services across and facilitating cross-market player engagement. These subsidiary formations and acquisitions enabled Asiasoft to consolidate its footprint through mergers and operational synergies in the . By 2020, the company's workforce had grown to approximately 633 employees, supporting activities in six Southeast Asian countries including , , , , the , and . This scaling positioned Asiasoft for organizational restructuring in 2022, preceding its rebranding to Asphere Innovations in 2023.

Rebranding and strategic shift

In May 2023, Asiasoft Corporation Limited officially changed its name to Asphere Innovations Limited to better align with its evolving role as a diversified digital technology company. This rebranding marked a pivotal moment in the company's transformation from a regional publisher to a broader holding entity focused on digital innovation. The strategic shift was initially announced in 2022, when shareholders approved a reorganization into four business groups: Online Gaming, , , and . This pivot aimed to expand beyond traditional game publishing into emerging areas like , applications, and , while maintaining a core emphasis on sustainable growth and shareholder value. The rationale centered on diversifying revenue streams to achieve long-term stability amid evolving digital markets, with initial announcements highlighting investments in ecosystems without detailed implementation at the time. Between 2023 and 2025, key developments underscored this direction, as reflected in annual reports. The 2023 report noted revenue from online games reaching 1,436 million THB, comprising 99% of total revenue, driven by launches like TS Online Mobile, which saw a 56% increase. Initial blockchain forays included a 600 million THB investment in Bitkub Online Co., Ltd., aimed at developing hybrid gaming platforms. The 2024 report highlighted strong performance from classic titles such as Audition and Yulgang, contributing to regional revenue shares of 48% from Singapore and 32% from Thailand, despite an overall 22.7% revenue decline to 1,120.3 million THB due to market challenges. Financially, the company operates through two primary segments: Publishing Online Game, which generated 1,112 million THB in 2024 and remains the core revenue source at 99.3% of total, and Distribution, accounting for a minimal 3.1 million THB from offline games and services. Emphasis in 2024 shifted toward mobile/PC hybrid models, with six new titles launched—four mobile and two PC—to enhance and integrate with diversification efforts across groups. In early 2025, Asphere invested in an education technology company, marking entry into the edtech sector aligned with digital growth. As of Q3 2025 (ended September 30, 2025), the company reported growth in and net profit, driven by and PlayPark services.

Corporate structure

Business groups and segments

Asphere Innovations operates through four primary business groups, each contributing to its expansion beyond traditional online gaming into broader digital technologies. The Online Games group focuses on the core publishing and operation of multiplayer online role-playing games (MMORPGs), casual games, first-person shooters (FPS), and multiplayer online battle arenas (MOBAs), primarily through its PlayPark brand for PC and mobile platforms. The Blockchain and Innovation Technologies group, initiated with restructuring efforts in 2022, develops NFT and integrations for gaming, including platforms like Astronize for hybrid services. The Marketing Technologies group provides advertising and promotional tools tailored for the gaming industry, supporting digital campaigns and IT services via platforms such as Thaiware. The group invests in digital startups, including an 8.3% stake in Online and expansions into education technology following an investment in an edtech company in early 2025. The company's operational segments are structured into Publishing Online Game and Distribution, aligning with its business groups to streamline revenue generation. The Publishing Online Game segment handles the development, licensing, and distribution of digital titles, forming the backbone of operations under the PlayPark umbrella. The Distribution segment manages offline marketing and payment channels, including e-wallet services like PlayMall for multi-currency game transactions. According to the 2024 annual report, reached THB 1,120 million, with the online games segment serving as the primary foundation at approximately 99.3% of (THB 1,112 million), driven by sustained performance in classic titles despite an overall yearly decline of 22.7% from 2023. The distribution segment contributed a smaller share of 0.3% (THB 3.1 million), supporting ancillary services such as payment processing. Asphere Innovations is headquartered in , , with 204 employees as of December 31, 2024.

Subsidiaries and regional operations

Asphere Innovations Limited serves as the parent , headquartered in , , overseeing subsidiaries focused on online and mobile game and related services across . In , key subsidiaries include Playpark Co., Ltd., a wholly-owned entity responsible for core online game operations, including , @Cash card distribution, and advertising revenue generation. Another Thai subsidiary, A Capital Company Limited, holds a 99.99% ownership stake and functions as the group's investment arm to support financial strategies in digital entertainment. In , Playpark Pte. Ltd., fully owned by the parent company and established as Asiasoft Online Pte. Ltd. before renaming in 2011, acts as a regional hub for Southeast Asian , managing online PC and mobile game services, license fees, and promotional activities. For , the company previously operated through CIB Development Sdn. Bhd., acquired in 2012 and renamed Playpark Malaysia Sdn. Bhd. in 2015 to handle local game and localization, but this was disposed of in September 2023, ceasing its status within the group. Vietnam's operations are supported by Dzogame Co., Ltd., a wholly-owned subsidiary via Playpark Vietnam, which provides online PC and services, including and promotions, following the 2023 renaming of Cong Ty TNHH Chau A Mem to this entity. Additionally, Playpark Co., Ltd. (Vietnam) operates as a 49%-owned focused on investment and for gaming activities. In Indonesia, PT. Asiasoft, established in 2011 and fully owned, delivers online game business services, including IT support and account tailored to the local market. The Philippines subsidiary, Playpark Inc., 40% owned with 60% non-controlling interest and formerly incorporating Level Up! Inc. after a 70% acquisition in 2014 that integrated its operations, handles local services and @Cash distribution as of December 31, 2024. In 2024, the company approved the disposal of its 40% stake in Playpark Inc., potentially ceasing its subsidiary status. Post-2019, Asphere has integrated various Asiasoft Online entities into the Playpark brand across regions to enhance cross-border synergies in game publishing and digital services, with all active subsidiaries unified under the Asphere umbrella as of 2025.

Digital services

User authentication platforms

Asphere Innovations, through its gaming subsidiaries, has evolved its user authentication systems to provide seamless access across its portfolio of online titles, particularly in . The Asiasoft Passport, launched in 2004 as a unified identification system, enabled players to create a single account for logging into multiple Asiasoft-published games and handling associated payments. This platform supported multi-game logins by assigning a unique 13-digit Passport ID alongside email-based credentials, facilitating centralized account management for early titles like . However, by 2019, the system was discontinued due to its outdated technology, which struggled with emerging security standards and scalability needs. In 2011, Asiasoft introduced PlayPark ID (also known as PlayID) as a successor platform, designed to offer capabilities across PlayPark-published titles in the Southeast Asian region. This system integrated with payment gateways such as PlayMall, allowing users to access games and services via a verified while enhancing regional interoperability for players in countries like , , and the . Key features include secure authentication through optional six-digit security codes and two-factor options via the aKey mobile app, which adds an extra layer of protection for account access. During the 2019 transition from Asiasoft Passport, users were required to migrate their accounts to PlayPark ID, preserving progress and entitlements in active games through a guided verification process. PlayPark ID supports both PC and mobile platforms, enabling cross-device logins for hybrid gaming experiences in titles like MapleStory SEA and Cabal Mobile. As of 2025, it remains the primary authentication method for Asphere's active games, with over 180 million registered user IDs across the region. Following the company's rebranding to Asphere Innovations in 2023, the platform underwent a technical shift to modern APIs, improving security protocols and incorporating compatibility for blockchain-based features in emerging Hybrid Game-Fi initiatives.

Game distribution and payment systems

Asphere Innovations operates PlayPark as its central game distribution portal, serving as a comprehensive hub for Southeast Asian gamers since its launch in 2006. Initially established in , PlayPark functions as a one-stop platform offering game downloads, news updates, community forums, and support services for both PC and mobile titles. It features localized mirrors tailored to regional preferences, such as playpark.com/en-th for and playpark.com/en-ph for the , enabling seamless access across markets like , , , and . Access to these services requires user authentication through the integrated PlayPark ID system. Complementing distribution, PlayMall was introduced in 2018 as PlayPark's unified payment infrastructure, streamlining for in-game purchases. This all-in-one supports transactions in multiple currencies and accommodates diverse payment methods, including credit cards, e-wallets, and regional options like @Cash, facilitating subscriptions, item buys, and top-ups without switching platforms. By centralizing payments, PlayMall enhances user convenience while ensuring secure processing across Asphere's game ecosystem. Asphere's distribution strategy relies on direct publishing through its subsidiaries, such as PlayPark entities in various countries, alongside strategic partnerships with global developers including and . This model emphasizes games augmented by microtransactions, with over 160 PC and mobile titles distributed historically across genres like MMORPGs and MOBAs. In 2025, the company expanded its mobile offerings through new collaborations, such as the publishing deal with Cold River Games for the action RPG Crystalfall in , further broadening app-based accessibility.

Published games

Core titles and franchises

Asphere Innovations built its reputation as a leading publisher of online games in through strategic licensing and localization of popular titles from Korean and Japanese developers. One of its former cornerstone franchises was , a (MMORPG) licensed from Gravity Co., Ltd. and launched in in 2003, which ran until circa 2020 and helped establish the company's early success in the region. A key current franchise is SEA, developed in partnership with and debuted in 2005 as a side-scrolling MMORPG emphasizing exploration and character progression. The game has evolved with mobile adaptations, such as M launched in 2018, expanding its accessibility and sustaining engagement through regular updates and collaborations. Beyond these, Asphere's core portfolio includes revivals and adaptations like Universe, a 2023 update to the 2000s-era fantasy MMORPG , featuring and preserved mechanics. , an action-oriented MMORPG with fast-paced combat, remains active under PlayPark publishing. Similarly, , a fantasy MMORPG with intricate customization and PvP elements, continues to draw players through ongoing content expansions. Overall, Asphere has published over 170 games since its inception, with approximately 20 active titles as of 2025, focusing on these enduring series. The company's publishing model centers on localizing Korean and Japanese titles for Southeast Asian markets while developing originals under the PlayPark brand, such as casual and hybrid experiences. This approach has ensured revenue stability from classic games, as highlighted in the 2024 financial report, where legacy PC titles formed the core of the online gaming segment's performance despite market shifts. While emphasizing longevity, Asphere has also terminated older titles like in the 2010s to streamline its portfolio.

Regional variations and terminations

Asphere Innovations' subsidiaries adapt published games to regional preferences across , incorporating local cultural elements and market-specific features to enhance player engagement. In and , Playpark Co., Ltd. oversees widespread operations and emphasizes localized events for flagship titles like , blending global content with regional holidays and customs. These adaptations help maintain strong player retention in these markets. In the and , subsidiaries focus on exclusive releases and customizations suited to local gaming trends. Playpark Inc. in the prioritizes mobile ports of core titles, capitalizing on the country's high mobile penetration to deliver accessible versions of MMORPGs and casual games, often bundled with esports tournaments like the PlayPark All-Stars series featuring regional competitors. PT. Asiasoft in handles SEA-wide distribution but tailors promotions and events for diverse demographics, including Javanese cultural nuances through community-driven exclusives. These efforts result in country-specific variants, such as localized titles and events that foster competitive scenes unique to each market. The company has terminated services for numerous titles over its history, with over games published since inception and approximately 20 remaining active as of 2025. Closures often stem from license expirations, declining player bases, or shifts in market demand, as seen in the 2017 shutdown of ZONE4 , a , which cited insufficient active users despite initial popularity. Similarly, Special Force 2 ceased operations in March 2022 due to waning interest and resource reallocation toward emerging genres. These terminations reflect strategic pruning to sustain viable portfolios amid evolving player preferences. Recent expansions include 2024-2025 releases through key partnerships, such as the September 2025 launch of MU: New Dawn following the July 2025 with and Kingnet, a hybrid MMORPG blending action and strategic elements for audiences. This title, along with other additions like Mobile (open beta March 2025) and Crystalfall ( October 2025), underscores Asphere's focus on innovative hybrids to refresh regional lineups and counterbalance past discontinuations.

Innovations and ventures

Blockchain and technology initiatives

In January 2022, PlayPark, a key subsidiary of Asphere Innovations, announced its intention to integrate and non-fungible tokens (NFTs) into its game portfolio to enable true ownership of in-game assets, marking the company's initial foray into gaming as part of its newly formed Blockchain and Innovation Technologies business group. This initiative aimed to transition from traditional models—where assets are server-bound and non-transferable—to a -based system allowing players to own, trade, and monetize digital items across ecosystems. Subsequent developments from 2023 to 2025 focused on building infrastructure for gaming, including the establishment of Kubplay Entertainment Co., Ltd. in September 2022 in partnership with BitKub Ventures to develop a Hybrid GameFi ecosystem using the Bitkub Chain . In 2023, Asphere acquired a stake in Online, Thailand's leading , to bolster its capabilities, and invested in Co., Ltd. for and NFT integration tools. By 2024, the company launched the Astronize platform, a hybrid Web 3.0 gaming solution that bridges titles with features, exemplified by the pilot release of the TSX by Astronize in April 2024, which attracted over 550,000 players and topped Thailand's Store charts for RPGs for 18 days. These efforts included exploratory pilots for NFT marketplaces within games, though annual reports indicate limited full-scale progress due to integration complexities, with a continued emphasis on economies in . from partners like BitKub provided essential funding for these pilots. Despite these advancements, Asphere faced regulatory hurdles in , including evolving digital asset laws in , , and , which delayed broader NFT marketplace deployments and required ongoing compliance testing on the Bitkub Chain to manage high transaction volumes. As of 2025, no major standalone NFT launches had occurred, but elements were integrated into the PlayPark platform to support future token economies, enabling seamless asset ownership and trading while mitigating risks associated with traditional centralized systems. The tech stack prioritizes Bitkub Chain for secure, decentralized ownership of digital items, contrasting with conventional microtransactions by empowering players with verifiable scarcity and .

Venture capital investments

Asphere Innovations established its Corporate Venture Capital (CVC) business group in 2022 as part of a broader company restructure, which culminated in the 2023 rebranding from Asiasoft Corporation Public Company Limited to Asphere Innovations Public Company Limited, positioning the firm as a digital technology holding company. This initiative focuses on strategic investments in high-growth startups within Southeast Asia, particularly in sectors like blockchain, metaverse, and education technology, to foster synergies with Asphere's core online gaming operations and drive long-term diversification. The CVC arm targets digital tech startups that enhance Asphere's ecosystem, such as those developing tools for gaming and NFT integration, as well as platforms supporting and content distribution. Key investments include an 8.3% stake in Online Co., Ltd., Thailand's leading exchange, acquired in 2023 for 600 million THB; in September 2024, Asphere disposed of 414,900 shares for 101 million THB, reducing the carrying value to 540 million THB as of December 31, 2024. In the same year, Asphere invested 14 million THB for a 26.99% stake in Co., Ltd., a infrastructure provider, and formed a 50% in Kubplay Entertainment Co., Ltd., which operates the Astronize gaming platform. Earlier portfolio holdings encompass Thaiware Communication Co., Ltd., a 40% stake acquired in 2011 for 13.6 million THB, an IT portal that includes TumWai Digital Agency for services and FreelanceBay.com for matchmaking, aiding Asphere's digital capabilities. The following table summarizes select CVC investments as of late 2024:
CompanyYearStake/Amount (THB)Focus Area
Online Co., Ltd.2023 (acquired); 2024 (partial disposal)8.3%; initial 600 million, current 540 millionDigital assets and
The Big Bang Theory Co., Ltd.202326.99%; 14 million infrastructure
Kubplay Entertainment Co., Ltd.202250% JV gaming
Thaiware Communication Co., Ltd.201140%; 13.6 millionIT portal and
In early 2025, Asphere expanded into education technology with an investment in an unnamed edtech company, marking a strategic entry into sectors aligned with and gaming overlaps. The CVC portfolio's through other reached 975 million THB by December 31, 2024, contributing to a 215.8 million THB increase in non-current assets and supporting Asphere's overall asset growth to 1.71 billion THB, as reported in 2025 . These investments bolster Asphere's innovation pipeline by integrating portfolio technologies, such as for in-game economies and marketing tools from Thaiware, into its gaming and digital services.

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