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Atomic Fire
Atomic Fire
Atomic Fire
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Atomic Fire was a record label and mail order record distributor based in Germany. It was founded by Markus Staiger in 2021.[1]

Key Information

History

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In 2021, Nuclear Blast founder Markus Staiger launched a new record company called Atomic Fire GmbH.[2] Several bands previously with Nuclear Blast had already signed on by the time of the public announcement, including Helloween, Opeth, Meshuggah, Amorphis, and Sonata Arctica.

On 21 November 2022, the Finnish hard rock/heavy metal band Lordi announced their signing to Atomic Fire Records.[3]

On 27 January 2024, Reigning Phoenix Music (RPM) announced that Atomic Fire and its roster would be integrated into their label.[4]

See also

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References

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Atomic Fire

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Atomic Fire Records is a German specializing in heavy metal and related music genres, founded in 2021 by Markus Staiger, the former CEO of Nuclear Blast Records. The label quickly established itself by signing prominent acts in the metal scene, including , , , , , among others. It also operated sublabels such as Fireflash Records to broaden its roster of established and emerging heavy music artists. In January 2024, Atomic Fire Records was integrated into Reigning Phoenix Music (RPM), enhancing RPM's global presence in the through worldwide distribution via Warner Music Group's ADA and a combined lineup of genre-defining bands. This merger marked a significant expansion for both entities, focusing on innovative artist development and international market reach while preserving Atomic Fire's legacy in metal music.

Background and Founding

Connection to Nuclear Blast

Markus Staiger founded Nuclear Blast Records in 1987 as a mail-order service in Donzdorf, , initially distributing heavy metal and albums imported from the and other regions. Starting from his personal passion for the genre while serving alternative military service, Staiger expanded the operation into a full-fledged by the early , focusing on underground metal acts and building a catalog that emphasized artist development and global distribution. By the 2000s, Nuclear Blast had grown into a dominant force in the heavy metal industry, signing high-profile artists such as in 2014 and long-term collaborators like , whose albums became staples of the label's roster. This era marked Nuclear Blast's transition from a niche to a major player, with subsidiaries in the United States and , and a reputation for nurturing subgenres through dedicated promotion and merchandising. The label's success was built on Staiger's hands-on approach, prioritizing creative freedom and fan engagement over corporate constraints. In 2018, Believe Digital acquired a majority stake in Nuclear Blast, leading to significant internal restructuring that prompted Staiger to step down as managing director on October 9 of that year while retaining a minority shareholding. This shift, coupled with reported artist concerns over changing priorities at the label, resulted in several prominent acts departing Nuclear Blast in 2021, including , , , and , who sought alignments more attuned to their creative visions. These exits were influenced by the evolving corporate structure post-acquisition, which some viewed as diverging from the label's original independent ethos. On November 11, , Staiger announced the launch of Atomic Fire GmbH as a new independent venture, explicitly framing it as a return to the artist-focused principles that defined his early days at Nuclear Blast, with an emphasis on heavy metal promotion, physical media, and global partnerships like Warner Music and ADA for distribution. By the announcement, several of the departing Nuclear Blast acts had already committed to Atomic Fire, signaling Staiger's intent to recapture the label's foundational spirit of dedication to metal artists and fans. This move positioned Atomic Fire as a direct response to the challenges at Nuclear Blast, aiming to attract and retain talent through a more personalized, passion-driven model.

Establishment in 2021

The company originated as Nuclear Blast Tonträger Produktions- und Vertriebs GmbH, founded in 2018, and was renamed Atomic Fire GmbH on October 28, 2021. Atomic Fire was launched on November 11, 2021, in Donzdorf, Germany, as a record label and mail-order distributor specializing in metal music. The headquarters were established in the South German town of Donzdorf, with plans for an integrated record shop to serve as a hub for metal fans. Registered as a German (), Atomic Fire placed Markus Staiger—previously the founder and long-time leader of Nuclear Blast Records—as its primary owner and CEO. The initial organizational focus centered on robust physical and capabilities, partnering with entities like Warner Music for German-speaking markets and ADA for global reach outside . This setup allowed for efficient handling of merchandise and releases tailored to the metal genre's dedicated audience. The launch announcement, made public by Staiger, positioned Atomic Fire as a fresh independent venture in the metal sector, leveraging a team of former Nuclear Blast experts including co-CEOs Florian Milz and Markus Wosgien to emphasize agile operations and artist support. This structure aimed to foster a nimble environment distinct from larger industry players, with early operations including international mail-order outlets in , , and .

Operations and Roster

Genre Focus and Distribution Model

Atomic Fire Records specialized in heavy metal and its subgenres, including , , , , , , , and , while also encompassing related styles such as . The label prioritized signing established acts with proven fanbases in these genres, leveraging founder Markus Staiger's extensive industry experience to attract bands seeking a dedicated metal-focused platform rather than broad discovery of unsigned talent. The distribution model adopted a hybrid approach combining physical and digital channels to maximize accessibility for metal enthusiasts worldwide. Physical releases, such as vinyl and CDs, were handled through the label's own mail-order operations, with dedicated shops in and , the , , and to support direct-to-fan sales and collector appeal. For broader reach, Atomic Fire partnered exclusively with Warner Music for distribution in German-speaking areas (GAS) and ADA for the rest of the world, excluding where Ward Records managed licensing; this setup ensured efficient global logistics while maintaining an independent ethos. complemented these efforts by advancing streaming and online sales, with a strategic emphasis on key markets in and through international offices in , the , , , , and . As an independent venture without major corporate ownership, Atomic Fire's business model drew from indie label traditions, emphasizing artist development for both new and veteran acts while relying on Staiger's personal network of industry experts from his Nuclear Blast tenure. This structure allowed for flexible operations, including the management of sub-rosters like Reaper Entertainment, and fostered a passion-driven environment focused on innovative physical product enhancements alongside digital growth.

Key Signings and Artists

Atomic Fire's foundational roster drew heavily from transfers originating at Nuclear Blast, with , , and joining in late 2021 and early 2022, leveraging their established global fanbases to provide immediate credibility and market presence for the nascent label. A significant expansion occurred in 2022 with the signing of on November 21, marking a high-profile addition of the band's distinctive theatrical metal aesthetic, complete with monster-themed performances that broadened the label's appeal within the heavy metal spectrum. Other key acts integrated during this period included , renowned for their influential role in ; , specialists in symphonic and melodic ; and , embodying a raw /metal crossover that diversified the roster beyond traditional heavy metal boundaries. By 2023, Atomic Fire maintained a roster of approximately 10-15 active artists, emphasizing diversity across subgenres such as through Helloween's epic, harmony-driven sound that solidified their status as genre pioneers during their label tenure; via Opeth's ongoing evolution, blending roots with and folk influences in a tenure that allowed for experimental continuity; and technical metal represented by Meshuggah's polyrhythmic complexity and innovations, which underscored the label's commitment to boundary-pushing acts. This selective curation not only highlighted seminal contributions from each artist but also fostered a cohesive yet varied metal under Atomic Fire's stewardship.

Major Releases and Milestones

Debut Releases (2022)

Atomic Fire's entry into active production began in earnest in 2022 with a modest initial wave of releases, totaling around 5-7 titles that emphasized high-quality physical formats, particularly vinyl editions targeted at collectors. The label's first offerings on January 7 included Power Paladin's debut full-length With The Magic Of Windfyre Steel, an Icelandic power metal album, alongside the two-volume hard rock compilation series The Soundtrack Of Your Life by At The Movies, covering 1980s and 1990s film hits, respectively. These releases established Atomic Fire's distribution model through partnerships like Warner/ADA, setting the stage for more prominent metal-focused output later in the year. Among the standout debuts was Meshuggah's ninth studio album Immutable, released on April 1, 2022, which served as a technical metal landmark renowned for its innovative polyrhythms and intricate rhythmic structures. The album, produced at Sweetspot Studios in , showcased the band's signature complex compositions and earned widespread recognition for pushing boundaries in . It achieved strong commercial performance, debuting at number 113 on the with approximately 10,000 album-equivalent units in its first full week, while securing top chart positions across Europe, including number 3 in and number 6 in . Other key 2022 highlights included Opeth's (Extended Edition) on May 13, featuring reissues of the 2019 original alongside bonus tracks and live recordings in both Swedish and English versions, available in deluxe box sets with vinyl options. Helloween's self-titled reunion , originally issued in 2021, received renewed promotion through Atomic Fire with limited-edition vinyl releases, such as the red transparent 2LP variant on September 30, 2022, capitalizing on the band's "Pumpkins United" lineup. These efforts underscored the label's focus on established acts and collector-friendly formats. The year's releases garnered critical acclaim for their superior production values, with Immutable praised by as a refined evolution of the band's tech-metal sound, highlighting its heaviness and complexity. Sales for flagship titles like Immutable demonstrated solid , contributing to the label's early momentum in the metal scene through strong European charting and US debut figures.

Expansion and Peak Activity (2023)

In 2023, Atomic Fire Records achieved its peak operational activity, expanding its catalog with over 10 releases that diversified its focus across heavy metal subgenres and solidified its position in the industry. This surge built on the foundational efforts of prior years, emphasizing new from established acts to capitalize on streaming growth and live music recovery post-pandemic. Key among these was Lordi's Screem Writers Guild, a milestone released on March 31, 2023, which featured the Finnish monsters' signature theatrical style and marked the band's successful transition to the label after their Lordiversity . The year's output included notable entries like The 69 Eyes' Death of Darkness (April 21, 2023), blending with hooks to explore themes of immortality and darkness, and 's Touchdown (August 25, 2023), a high-energy heavy metal record produced by Martin Hansen that showcased Dirkschneider's enduring vocal prowess. Progressive and were prominently represented with Theocracy's (October 13, 2023), the band's fifth studio album delivering intricate symphonic elements, and Angra's Cycles of Pain (November 3, 2023), a Brazilian progressive effort addressing personal and societal turmoil. Siena Root's album Revelation (February 24, 2023) further highlighted the label's broadening scope beyond pure metal. These releases collectively drove increased visibility, with streaming metrics and sales underscoring the label's rising market share. Milestones in 2023 encompassed promotional support for tours by label artists, such as U.D.O.'s fall North American headline run, which expanded Atomic Fire's footprint in key markets. Partnerships with prominent festivals, including artist bookings at Wacken Open Air, enhanced promotional reach and fan engagement. These activities represented the label's peak before its integration into Reigning Phoenix Music in January 2024.

Dissolution and Legacy

Integration into Reigning Phoenix Music

On January 24, 2024, Reigning Phoenix Music (RPM), a German-American specializing in extreme and heavy metal, announced the integration of Atomic Fire Records into its operations, marking the end of Atomic Fire's independent status after just over two years. This strategic merger incorporated Atomic Fire's roster and sub-label Fireflash Records into RPM's family, expanding the latter's global lineup with established acts from Atomic Fire's peak activity in 2023. The integration was driven by the goal of creating a more robust heavy music through financial synergies and enhanced worldwide distribution capabilities, allowing RPM to better support its artists across markets. RPM's existing roster, which includes bands like and , complemented Atomic Fire's signings, fostering a unified platform for acts without reported interruptions to ongoing projects. As part of the process, Atomic Fire's full roster—featuring prominent artists such as and —was seamlessly transferred to RPM. RPM's co-founders Sven Bogner and Gerardo Martinez emphasized the move's alignment with their vision for artist development, appointing Jochen Richert as Managing Director for RPM's German operations to oversee the expanded entity from headquarters in and .

Impact on the Metal Music Scene

Atomic Fire Records played a pivotal role in revitalizing the careers of veteran metal acts by providing a platform for high-profile reunions and comebacks in an industry dominated by streaming and major labels. A prime example is , whose 2021 self-titled reunion album—featuring the classic lineup including and —debuted at No. 1 on the German album charts and achieved top 10 positions in over ten countries, marking a commercial triumph that reinvigorated the power metal genre. This success not only boosted the band's visibility but also demonstrated how an independent label like Atomic Fire could facilitate ambitious projects for established artists seeking creative autonomy outside larger corporate structures. Similarly, signings such as for their 2022 album Immutable underscored the label's appeal to innovators, allowing for experimental releases that maintained artistic integrity. The label also contributed to the resurgence of in metal by emphasizing high-quality vinyl pressings, which catered to collectors and fans amid a broader in the genre. Atomic Fire's releases, including limited-edition colored variants for albums like Helloween's reunion effort, featured premium production standards that enhanced the tactile appeal of metal music in an era where digital consumption prevails. This approach helped sustain interest in analog formats, with the label's catalog supporting boutique runs that appealed to dedicated audiences and complemented streaming accessibility. Post-integration in 2024, Atomic Fire's legacy affirmed the viability of boutique labels in a streaming-dominated landscape, proving that nimble independents could attract marquee talent and achieve commercial benchmarks without major-label backing. Its integration into Reigning Phoenix Music (RPM) amplified this influence, as the transferred roster—including , whose follow-up album Giants & Monsters was released on August 29, 2025, via RPM, debuting at No. 3 on the German album charts, and an anniversary world tour spanning 2025-2026—continued to produce sustained output, expanding the new entity's global reach. Artist feedback was generally positive, highlighting the creative freedom afforded by Atomic Fire's model, with no major scandals emerging during its operations. However, the swift merger illustrated the vulnerabilities of indie labels to industry consolidation, emphasizing the challenges of long-term amid economic pressures.

References

  1. https://www.discogs.com/label/2502655-Atomic-Fire
  2. https://shop.season-of-mist.com/label/atomic-fire-records
  3. https://reigningphoenixmusic.com/reigning-phoenix-music-rpm-announces-the-integration-of-atomic-fire-records
  4. https://www.loudersound.com/features/nuclear-blast-metal-record-labels-30-year-history
  5. https://indieuniverse.wordpress.com/2010/06/01/nuclear-blast-the-metal-standard/
  6. https://www.metalunderground.com/news/details.cfm?newsid=102185
  7. https://www.metal-archives.com/artists/Markus_Staiger/27710
  8. https://metalinjection.net/its-just-business/nuclear-blast-majority-interest-acquired-by-believe-digital
  9. https://blabbermouth.net/news/nuclear-blast-founder-launches-new-label-atomic-fire
  10. https://www.thenoisecartel.com/2021/11/11/atomic-fire-new-independent-label-launches-with-opeth-meshuggah-amorphis-helloween-agnostic-front-more/
  11. https://www.metal-archives.com/labels/Atomic_Fire_Records/57318
  12. https://www.discogs.com/label/2568814-Atomic-Fire-Records-GmbH
  13. https://chaoszine.net/nuclear-blast-founder-launches-new-label-atomic-fire-records/
  14. https://metalpurgatorymedia.com/2021/11/15/nuclear-blast-founder-launches-new-label-atomic-fire-records/
  15. https://www.musicweek.com/labels/read/new-independent-heavy-metal-label-atomic-fire-launched/084656
  16. https://www.grimmgent.com/a-new-big-player-in-the-independent-metal-labels-has-arisen-atomic-fire/
  17. https://metalinjection.net/news/lordi-signs-to-atomic-fire-readying-new-album-for-2023
  18. https://reigningphoenixmusic.com/about
  19. https://www.meshuggah.net/news/meshuggah-announce-new-album-immutable-out-april-1st-2022/1/19/2022
  20. https://lambgoat.com/news/36095/meshuggah-album-immutable-debuts-at-no-113-on-billboard-200/comments/
  21. https://www.metal-rules.com/2022/07/01/opeth-in-cauda-venenum-extended-edition/
  22. https://shop.revolvermag.com/products/helloween-helloween-lp-red-transparent-vinyl
  23. https://www.loudersound.com/reviews/meshuggah-immutable-album-review
  24. https://www.sonicperspectives.com/news/lordi-signs-to-atomic-fire-records-new-album-scheduled-for-spring-2023-release/
  25. https://tuonelamagazine.com/the-69-eyes-announce-new-album-death-of-darkness-out-on-april-21st-2023-via-atomic-fire-records/
  26. https://blabbermouth.net/news/u-d-o-to-launch-north-american-tour-in-november-2023
  27. https://www.sonicperspectives.com/news/theocracy-announces-new-studio-album-mosaic/
  28. https://tuonelamagazine.com/angra-sign-to-atomic-fire-records-new-album-cycles-of-pain-set-for-release-on-november-3-2023/
  29. https://theobelisk.net/obelisk/2022/12/15/siena-root-revelation-release/
  30. https://blabbermouth.net/news/u-d-o-announces-fall-2023-north-american-tour
  31. https://distortedsoundmag.com/reigning-phoenix-music-announce-integration-of-atomic-fire-records/
  32. https://reigningphoenixmusic.com/all-artists/rpm-artists
  33. https://shopus.reigningphoenixmusic.com/collections/opeth
  34. https://shopus.reigningphoenixmusic.com/collections/meshuggah
  35. https://blabbermouth.net/news/helloweens-new-album-tops-german-chart
  36. https://www.grooves-inc.com/dream-evil-the-book-heavy-metal-white-black-marbled-atomic-fire-records-lp-pZZa1-2100796600.html
  37. https://reigningphoenixmusic.com/news/helloween-announce-new-album-giants-monsters-drops-august-29-2025-pre-orders-start-today-with-the-first-single-and-video-for-this-is-tokyo
  38. https://www.facebook.com/helloweenofficial/posts/our-new-album-giants-monsters-has-entered-the-german-charts-at-3-thank-you-for-y/1363638898459005/
  39. https://reigningphoenixmusic.com/news/helloween-are-working-on-the-successor-to-their-1-album-announce-anniversary-world-tour-2025-2026
  40. https://www.grooves-inc.com/meshuggah-immutable-atomic-fire-records-cd-pZZa1-2100494697.html
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