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Bacardi
Bacardi Limited (/bəˈkɑːrdi/ bə-KAR-dee, Spanish: [bakaɾˈði], Catalan: [bəkəɾˈði]) is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facundo Bacardí i Massó, a Spanish businessman born in Sitges, Bacardi Limited has been family-owned for seven generations, and employs more than 8,000 people with sales in approximately 170 countries. Bacardi Limited is the group of companies as a whole and includes Bacardi International Limited.
Bacardi Limited is headquartered in Hamilton, Bermuda, and has a board of directors led by the original founder's great-great-grandson, Facundo L. Bacardí, the board's chairman. The company's Cathedral of Rum in Puerto Rico, the largest rum distillery in the world, produces 85% of Bacardi rum worldwide, while the remaining 15% originates from distilleries in Mexico and India.
Facundo Bacardí Massó, a Spanish wine merchant, was born in Sitges, Catalonia, Spain, on October 16, 1814, and immigrated to Santiago, Cuba, in 1830. At the time, rum was cheaply made and not considered a refined drink, and rarely sold in upmarket taverns or purchased by the growing emerging middle class on the island. Facundo began attempting to "tame" rum by isolating a proprietary strain of yeast harvested from local sugar cane still used in Bacardí production today. This yeast gives Bacardí rum its flavour profile. After experimenting with several techniques for close to ten years, Facundo pioneered charcoal rum filtration, which removed impurities from his rum. Facundo then created two separate distillates that he could blend together, balancing a variety of flavors: Aguardiente (a robust, flavorful distillate) and Redestillado (a refined, delicate distillate). Once Facundo achieved the perfect balance of flavors by marrying the two distillates together, he purposefully aged the rum in white oak barrels to develop subtle flavors and characteristics while mellowing out those that were unwanted. The final product was the first clear, light-bodied, and mixable "white" rum in the world.
Moving from the experimental stage to a more commercial endeavour as local sales began to grow, Facundo and his brother José purchased a Santiago de Cuba distillery on October 16, 1862, which housed a still made of copper and cast iron. In the rafters of this building lived fruit bats– the inspiration for the Bacardi bat logo. It was the idea of Doña Amalia, Facundo's wife, to adopt the bat to the rum bottle when she recognized its symbolism of family unity, good health, and good fortune to her husband's homeland of Spain. This logo was pragmatic considering the high illiteracy rate in the 19th century, enabling customers to easily identify the product.
The 1880s and 1890s were turbulent times for Cuba and the company. Emilio Bacardí, Don Facundo's eldest son, known for his forward thinking in both his professional and personal life and a passionate advocate for Cuban Independence was imprisoned twice for having fought in the rebel army against Spain in the Cuban War of Independence.[page needed]
Emilio's brothers, Facundo and José, and their brother-in-law Enrique 'Henri' Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. With Don Facundo's passing in 1886, Doña Amalia sought refuge by exile in Kingston, Jamaica. At the end of the Cuban War of Independence during the US occupation of Cuba, "The Original Cuba Libre" and the Daiquiri cocktails were both created, with the then Cuban based Bacardí rum.
In 1901, following the Spanish-American War, Emilio Bacardí was elected mayor of Santiago. During his time in public office, Emilio established schools and hospitals, completed municipal projects such as the famous Padre Pico Street and the Bacardi Dam, financed the creation of parks, and decorated the city of Santiago with monuments and sculptures.[page needed] In 1912, Emilio and his wife travelled to Egypt, where he purchased a mummy (still on display) for the future Emilio Bacardi Moreau Municipal Museum in Santiago de Cuba.[page needed] In Santiago, his brother Facundo M. Bacardí continued to manage the company along with Schueg, who began the company's international expansion by opening bottling plants in Barcelona (1910) and New York City (1916). The New York plant was soon shut down due to Prohibition, yet during this time Cuba became a hotspot for US tourists, kicking off a period of rapid growth for the Bacardi company and the onset of cocktail culture in America.
In 1922, the family completed the expansion and renovation of the original distillery in Santiago, increasing the site's rum production capacity. In 1930 Schueg oversaw the construction and opening of Edificio Bacardí in Havana, regarded as one of the finest Art Deco buildings in Latin America, as the third generation of the Bacardí family entered the business. In 1927, Bacardi ventured outside the realm of spirits for the first time, with the introduction of an authentic Cuban Malt beer: Hatuey beer.
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Bacardi
Bacardi Limited (/bəˈkɑːrdi/ bə-KAR-dee, Spanish: [bakaɾˈði], Catalan: [bəkəɾˈði]) is the largest privately held, family-owned spirits company in the world. Originally known for its Bacardí brand of white rum, it now has a portfolio of more than 200 brands and labels. Founded in Cuba in 1862 by Facundo Bacardí i Massó, a Spanish businessman born in Sitges, Bacardi Limited has been family-owned for seven generations, and employs more than 8,000 people with sales in approximately 170 countries. Bacardi Limited is the group of companies as a whole and includes Bacardi International Limited.
Bacardi Limited is headquartered in Hamilton, Bermuda, and has a board of directors led by the original founder's great-great-grandson, Facundo L. Bacardí, the board's chairman. The company's Cathedral of Rum in Puerto Rico, the largest rum distillery in the world, produces 85% of Bacardi rum worldwide, while the remaining 15% originates from distilleries in Mexico and India.
Facundo Bacardí Massó, a Spanish wine merchant, was born in Sitges, Catalonia, Spain, on October 16, 1814, and immigrated to Santiago, Cuba, in 1830. At the time, rum was cheaply made and not considered a refined drink, and rarely sold in upmarket taverns or purchased by the growing emerging middle class on the island. Facundo began attempting to "tame" rum by isolating a proprietary strain of yeast harvested from local sugar cane still used in Bacardí production today. This yeast gives Bacardí rum its flavour profile. After experimenting with several techniques for close to ten years, Facundo pioneered charcoal rum filtration, which removed impurities from his rum. Facundo then created two separate distillates that he could blend together, balancing a variety of flavors: Aguardiente (a robust, flavorful distillate) and Redestillado (a refined, delicate distillate). Once Facundo achieved the perfect balance of flavors by marrying the two distillates together, he purposefully aged the rum in white oak barrels to develop subtle flavors and characteristics while mellowing out those that were unwanted. The final product was the first clear, light-bodied, and mixable "white" rum in the world.
Moving from the experimental stage to a more commercial endeavour as local sales began to grow, Facundo and his brother José purchased a Santiago de Cuba distillery on October 16, 1862, which housed a still made of copper and cast iron. In the rafters of this building lived fruit bats– the inspiration for the Bacardi bat logo. It was the idea of Doña Amalia, Facundo's wife, to adopt the bat to the rum bottle when she recognized its symbolism of family unity, good health, and good fortune to her husband's homeland of Spain. This logo was pragmatic considering the high illiteracy rate in the 19th century, enabling customers to easily identify the product.
The 1880s and 1890s were turbulent times for Cuba and the company. Emilio Bacardí, Don Facundo's eldest son, known for his forward thinking in both his professional and personal life and a passionate advocate for Cuban Independence was imprisoned twice for having fought in the rebel army against Spain in the Cuban War of Independence.[page needed]
Emilio's brothers, Facundo and José, and their brother-in-law Enrique 'Henri' Schueg, remained in Cuba with the difficult task of sustaining the company during a period of war. With Don Facundo's passing in 1886, Doña Amalia sought refuge by exile in Kingston, Jamaica. At the end of the Cuban War of Independence during the US occupation of Cuba, "The Original Cuba Libre" and the Daiquiri cocktails were both created, with the then Cuban based Bacardí rum.
In 1901, following the Spanish-American War, Emilio Bacardí was elected mayor of Santiago. During his time in public office, Emilio established schools and hospitals, completed municipal projects such as the famous Padre Pico Street and the Bacardi Dam, financed the creation of parks, and decorated the city of Santiago with monuments and sculptures.[page needed] In 1912, Emilio and his wife travelled to Egypt, where he purchased a mummy (still on display) for the future Emilio Bacardi Moreau Municipal Museum in Santiago de Cuba.[page needed] In Santiago, his brother Facundo M. Bacardí continued to manage the company along with Schueg, who began the company's international expansion by opening bottling plants in Barcelona (1910) and New York City (1916). The New York plant was soon shut down due to Prohibition, yet during this time Cuba became a hotspot for US tourists, kicking off a period of rapid growth for the Bacardi company and the onset of cocktail culture in America.
In 1922, the family completed the expansion and renovation of the original distillery in Santiago, increasing the site's rum production capacity. In 1930 Schueg oversaw the construction and opening of Edificio Bacardí in Havana, regarded as one of the finest Art Deco buildings in Latin America, as the third generation of the Bacardí family entered the business. In 1927, Bacardi ventured outside the realm of spirits for the first time, with the introduction of an authentic Cuban Malt beer: Hatuey beer.