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CKFM-FM
CKFM-FM (99.9 FM 99.9 Virgin Radio) is a Canadian radio station in Toronto, Ontario. The station is owned by Bell Media. The station airs a contemporary hit radio format, and is the flagship of Canada's "Virgin Radio" stations. CKFM's studios are located at 250 Richmond Street West in the Entertainment District, while its transmitter is located at the top of the CN Tower.
CKFM can be heard as far north as Gravenhurst, Ontario, as far east as Brighton, Ontario, as far west as Ingersoll, Ontario and as far south as Rochester, New York.
The station was launched in 1938, by the Rogers Radio Broadcasting Co. Ltd. (operated by Ted Rogers Sr., the father of the founder of Rogers Communications, as experimental FM station VE9AK. The station went off the air between 1942 and 1945, due to the war. It began broadcasting at 99.9 FM in 1947, as CFRB-FM, a simulcast of CFRB. Rogers Radio Broadcasting eventually became known as Standard Broadcasting, which was acquired by Argus Corporation in 1948.
In April 1961, the complete simulcast was dropped, in favour of some unique programming.
In April 1963, the station changed its call letters to CKFM-FM. All CFRB programming was discontinued. The station adopted an easy listening and MOR format, which lasted for many years and was very successful in ratings (a 1974 Billboard magazine article claimed the station had the most listeners in the 25-to-34-year-old age group of any Canadian radio station, AM or FM). During this time period, CKFM carried a few specialty shows, including a Sunday evening reggae program. Towards the latter part of the 1980s, CKFM transitioned towards a more younger-targeting adult contemporary format.
The station adopted the brand name Mix 99.9, on September 2, 1991, and adopted a hot adult contemporary format to compete with CHUM-FM. The first song on "Mix" was "Changes" by David Bowie. The brand name was changed slightly to 99.9 Mix FM on August 8, 2006, and the branding was phased in throughout the day. This coincided with the return of former Kiss 92 and CHFI-FM morning show hosts Mad Dog and Billie to Toronto radio.
A Canadian Radio-television and Telecommunications Commission (CRTC) decision from May 31, 2007, stated that the station's call sign was changed to CFMX-FM. Within weeks, the station reverted to CKFM-FM, due to both potential confusion with CFMZ-FM as that station, licensed to Cobourg but also heard in Toronto because of a rebroadcaster, was previously known as CFMX-FM; and because as of November 14, 2007, according to Industry Canada databases, the Toronto rebroadcaster of CFMZ was actually still known as CFMX-FM-1 (not CFMZ-FM-1).
On October 28, 2007, CKFM was purchased by Astral Media as part of its purchase of Standard Broadcasting. Since its purchase by Astral, the hot adult contemporary format went in a more rhythmic-leaning direction, patterned after sister stations CJFM-FM in Montreal and CKZZ-FM in Vancouver, which both carried rhythmic-leaning hot AC formats. It also began airing the American Top 40, which usually airs on Top 40/CHR stations across the U.S. and Canada.
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CKFM-FM
CKFM-FM (99.9 FM 99.9 Virgin Radio) is a Canadian radio station in Toronto, Ontario. The station is owned by Bell Media. The station airs a contemporary hit radio format, and is the flagship of Canada's "Virgin Radio" stations. CKFM's studios are located at 250 Richmond Street West in the Entertainment District, while its transmitter is located at the top of the CN Tower.
CKFM can be heard as far north as Gravenhurst, Ontario, as far east as Brighton, Ontario, as far west as Ingersoll, Ontario and as far south as Rochester, New York.
The station was launched in 1938, by the Rogers Radio Broadcasting Co. Ltd. (operated by Ted Rogers Sr., the father of the founder of Rogers Communications, as experimental FM station VE9AK. The station went off the air between 1942 and 1945, due to the war. It began broadcasting at 99.9 FM in 1947, as CFRB-FM, a simulcast of CFRB. Rogers Radio Broadcasting eventually became known as Standard Broadcasting, which was acquired by Argus Corporation in 1948.
In April 1961, the complete simulcast was dropped, in favour of some unique programming.
In April 1963, the station changed its call letters to CKFM-FM. All CFRB programming was discontinued. The station adopted an easy listening and MOR format, which lasted for many years and was very successful in ratings (a 1974 Billboard magazine article claimed the station had the most listeners in the 25-to-34-year-old age group of any Canadian radio station, AM or FM). During this time period, CKFM carried a few specialty shows, including a Sunday evening reggae program. Towards the latter part of the 1980s, CKFM transitioned towards a more younger-targeting adult contemporary format.
The station adopted the brand name Mix 99.9, on September 2, 1991, and adopted a hot adult contemporary format to compete with CHUM-FM. The first song on "Mix" was "Changes" by David Bowie. The brand name was changed slightly to 99.9 Mix FM on August 8, 2006, and the branding was phased in throughout the day. This coincided with the return of former Kiss 92 and CHFI-FM morning show hosts Mad Dog and Billie to Toronto radio.
A Canadian Radio-television and Telecommunications Commission (CRTC) decision from May 31, 2007, stated that the station's call sign was changed to CFMX-FM. Within weeks, the station reverted to CKFM-FM, due to both potential confusion with CFMZ-FM as that station, licensed to Cobourg but also heard in Toronto because of a rebroadcaster, was previously known as CFMX-FM; and because as of November 14, 2007, according to Industry Canada databases, the Toronto rebroadcaster of CFMZ was actually still known as CFMX-FM-1 (not CFMZ-FM-1).
On October 28, 2007, CKFM was purchased by Astral Media as part of its purchase of Standard Broadcasting. Since its purchase by Astral, the hot adult contemporary format went in a more rhythmic-leaning direction, patterned after sister stations CJFM-FM in Montreal and CKZZ-FM in Vancouver, which both carried rhythmic-leaning hot AC formats. It also began airing the American Top 40, which usually airs on Top 40/CHR stations across the U.S. and Canada.
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