Capitalism is a business simulation and economic strategy video game first published in 1995 by Interactive Magic, developed by Enlight for the Macintosh and MS-DOS and designed by Trevor Chan.

The aim of Capitalism is to become the most profitable business in the world while competing in several different markets against a number of different corporations. The player must run a business as the chief executive officer while preventing the business from going bankrupt or being bought out by a competitor.

A more advanced version was developed and released as Capitalism Plus on January 1, 1996, featuring world maps, more products and enhanced management capabilities which was published by Broderbund. A sequel was released entitled Capitalism II in 2001. An expanded version of Capitalism II, called Capitalism Lab, was released December 14, 2012.

Capitalism is a simulation game which can be played in two different ways. The player may start their own business or play a scenario with a pre-made business with a set goal. In a new game, the player begins with a maximum of $200,000,000 initial capital. Each store can be stocked with up to four different items. As a real world model it is necessary to take into account land cost, overhead, demand for the products, and competition. The player can build several types of firms including department stores, factories, research and development centers, farms, mines, oil wells, and logging camps.

The most common business model to pursue in Capitalism is retail by running a chain of department stores. However, the player can venture into any market segment they want including manufacturing, which includes another set of considerations such as suppliers and raw material shortages. Manufacturing begins with building a factory and planning the internal operation layout of the structure. Purchasing, manufacturing, sales and advertising can all be used in factories.

The player can also choose to run research and development (R&D) operations as either their sole business or alongside running other operations such as department stores and factories. R&D ultimately improves the player's product quality by increasing technology gain. R&D for any product can last from 6 months to 10 years in the game, with the technology gain being higher when the R&D duration is increased. New products can also be produced using R&D.

Capitalism includes seventeen scenarios with pre-made situations and businesses and a certain goal. The scenarios are generally more difficult to succeed as competitors often have the starting advantage. Each scenario has a different goal and different environment and competitor situation. For example, the Alternative Challenge scenario restricts the market to two cities while in "D" for Diversification the player must manage a profitable broad-based corporation and manage a large number of firms at the same time.

Some of the scenarios require the player to dominate a particular market in terms of market share. For example, Food Dominance sets a goal of dominating the food industry within 50 years while earning an annual operating profit of no less than $20 million. In Fortress of the Beverage King, the player must dethrone the Beverage King 'James Zandman' as the dominator of the beverage industry within 50 years.