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Bloomberg Businessweek
244 649photo
Cover of the issue from February 15, 2021
EditorBrad Stone
CategoriesBusiness
Frequencymonthly
Total circulation
(2018)		325,000[1]
FoundedSeptember 1929; 96 years ago (1929-09), New York City
First issueSeptember 1929; 96 years ago (1929-09), New York City
CompanyBloomberg L.P.
CountryUnited States
Based inNew York City
Bloomberg Tower, 731 Lexington Avenue, Manhattan, New York City 10022, United States (business magazine)
Citigroup Center, 153 East 53rd Street between Lexington and Third Avenue, Manhattan, New York City 10022 (market magazine)
LanguageEnglish
Websitebloomberg.com/businessweek
ISSN0007-7135
This article is part of
a series about
Michael Bloomberg


Bloomberg Businessweek, previously known as BusinessWeek (and before that Business Week and The Business Week), is an American monthly business magazine published 12 times a year.[2] The magazine debuted in New York City in September 1929.[3]

Since 2009, the magazine has been owned by Bloomberg L.P. and became a monthly in June 2024.

History

[edit]

1929–2008: Businessweek

[edit]

The Business Week was first published based in New York City in September 1929, weeks before the stock market crash.[4] The magazine provided information and opinions on what was happening in the business world at the time. Early sections of the magazine included marketing, labor, finance, management and Washington Outlook, which made it one of the first publications to cover national political issues that directly impacted the business world.[5] The name of the magazine was shortened to Business Week in 1934.[6]

Originally published as a resource for business managers, the magazine shifted its strategy in the 1970s and added consumers outside the business world.[3] By 1975, the magazine was carrying more advertising pages annually than any other magazine in the United States.[7]

Stephen B. Shepard served as editor-in-chief from 1984 until 2005, when he was chosen to be the founding dean of the CUNY Graduate School of Journalism. Under Shepard, Businessweek's readership grew to more than six million in the late 1980s.[8] He was succeeded by Stephen J. Adler of The Wall Street Journal.[9]

Businessweek began publishing its annual rankings of United States business school MBA programs in 1988.[10] In 2006, Businessweek started publishing annual rankings of undergraduate business programs in addition to its MBA program listing.[11]

2009–present: Bloomberg Businessweek

[edit]

Businessweek experienced a decline in circulation during the late-2000s recession as advertising revenues fell one-third by the start of 2009 and the magazine's circulation fell to 936,000. In July 2009, it was reported that McGraw-Hill was trying to sell Businessweek and had hired Evercore Partners to conduct the sale.[3] Because of the magazine's liabilities, it was suggested that it might change hands for the nominal price of $1 to an investor who was willing to incur losses turning the magazine around.[12]

In late 2009, Bloomberg L.P. bought the magazine—reportedly for between $2 million to $5 million plus assumption of liabilities—and renamed it Bloomberg BusinessWeek.[13] News reports published in 2019 suggest McGraw-Hill received the high end of the speculated price, at $5 million, along with the assumption of debt.[14][15]

In early 2010, the magazine title was restyled as Bloomberg Businessweek (with a lowercase "w") as part of a redesign.[16] During the following years, the bold, eclectic, playful, and memetic face of Businessweek was cultivated largely by Businessweek's creative director Richard Turley, then Rob Vargas (from 2014), and Deputy Creative director Tracy Ma (from 2011 through 2016). During her time at Businessweek, Ma worked on over 200 issues.[17]

As of 2014, the magazine was losing $30 million per year, about half of the $60 million it was reported losing in 2009.[18] Adler resigned as editor-in-chief and was replaced by Josh Tyrangiel, who had been deputy managing editor of Time magazine.[19] In 2016, Bloomberg announced changes to Businessweek, which was losing between $20 and $30 million. Nearly 30 Bloomberg News journalists were let go across the U.S., Europe, and Asia, and it was announced that a new version of Bloomberg Businessweek would launch the following year. In addition, editor-in-chief Ellen Pollock stepped down from her position, and Washington Bureau Chief Megan Murphy was named editor-in-chief.[20] Megan Murphy served as editor from November 2016;[20] until she stepped down from the role in January 2018, and Joel Weber was appointed by the editorial board in her place.[21]

Brad Stone was appointed editor of the magazine in January 2024, when the magazine switched to publishing biweekly.[22] In June of the same year, the magazine became a monthly.[23]

Controversy

[edit]

"The Big Hack"

[edit]

On October 4, 2018, Bloomberg Businessweek published "The Big Hack: How China Used a Tiny Chip to Infiltrate U.S. Companies," an article by Jordan Robertson and Michael Riley that claimed that China had hacked dozens of technology corporations, including Amazon and Apple, by placing an extra integrated circuit on a Supermicro server motherboard during manufacturing.[24]

Pingwest, a media company founded in Silicon Valley and based in Beijing, identified the chip mentioned in the article as a balun. The company pointed out that its size made it impossible to implement any form of attack; it did not have the storage space required to store commands that would allow a hacker to infiltrate the hardware. They suggested that Businessweek had underestimated security standards employed by Amazon and Apple.[25]

Bloomberg's claims have faced significant scrutiny. By 2 p.m. on the day of publication, Apple, Amazon, and Supermicro issued blanket denials, which Bloomberg reported.[26] Within the week, the United States Department of Homeland Security stated that it saw no reason to question those refutations.[27] The National Security Agency, as well as the Government Communications Headquarters and National Cyber Security Centre of the United Kingdom, also denied the article's claims.[28]

In 2021, Bloomberg published a follow-up article that stood by its allegations.[29][30]

Additional versions

[edit]

International editions of Businessweek were available on newsstands in Europe and Asia until 2005, when publication of regional editions was suspended to help increase foreign readership of customized European and Asian versions of Businessweek's website.[31] That same year, however, the Russian edition was launched in collaboration with Rodionov Publishing House.[32]

At the same time, Businessweek partnered with InfoPro Management, a publishing and market research company based in Beirut, Lebanon, to produce the Arabic version of the magazine in 22 Arab countries.[33]

In 2011, Bloomberg Businessweek continued its international expansion and announced plans to introduce a Polish-language edition called Bloomberg Businessweek Polska, as well as a Chinese edition, which was relaunched in November 2011.[34][35][36]

Also in 2011, Bloomberg Businessweek launched an iPad version of the magazine using Apple's subscription billing service.[37][38] The iPad edition was the first to use this subscription method, which allows one to subscribe via an iTunes account.[39] There are over 100,000 subscribers to the iPad edition of Businessweek.[40]

Honors and awards

[edit]

In 2011, Adweek named Bloomberg Businessweek as the top business magazine in the U.S.[41] In 2012, Bloomberg Businessweek won the general excellence award for general-interest magazines at the National Magazine Awards.[42] Also in 2012, Bloomberg Businessweek editor Josh Tyrangiel was named magazine editor of the year by Ad Age.[43] In 2014, Bloomberg Businessweek won a Society of American Business Editors and Writers Best in Business award for magazines, general excellence.[44]

In 2016, the Online Journalism Awards highlighted Bloomberg Businessweek's explanatory reporting work on "What Is Code?"[45][46]

Employees

[edit]

Notable present and former employees of the magazine include:[47]

See also

[edit]

References

[edit]

Further reading

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Bloomberg Businessweek

View on Grokipedia
from Grokipedia

is an American published twelve times a year by , offering in-depth analysis on companies, markets, technology, policy, and global economic trends.
Originally launched as BusinessWeek in September 1929 by McGraw-Hill Companies Inc. mere weeks before the Wall Street Crash of 1929, the publication initially tracked industrial output, economic indicators, and developments amid the onset of the . Over eight decades, it evolved into a staple for long-form , covering pivotal events from to corporate scandals and technological shifts.
By the late 2000s, amid print media declines, McGraw-Hill placed the struggling title—then facing circulation drops and financial losses—up for sale, culminating in its acquisition by in December 2009 for roughly $5 million, Bloomberg's first significant purchase. The takeover prompted a bold redesign, shift to biweekly then monthly frequency, and integration with Bloomberg's data-driven financial news ecosystem, revitalizing its focus on narrative-driven stories over rote reporting.
Post-acquisition, Businessweek garnered acclaim for investigative work, including Sigma Delta Chi Awards for reporting, though its affiliation with —controlled by , a politically active —has drawn scrutiny for potential conflicts, such as restrained scrutiny of the owner's presidential campaign by Bloomberg outlets. This ownership dynamic underscores broader challenges in corporate media, where empirical coverage coexists with incentives favoring narratives aligned with proprietary interests or institutional leanings prevalent in financial circles.

Origins and Development

Founding as BusinessWeek (1929–1980s)

Business Week was launched by the McGraw-Hill Publishing Company on September 7, 1929, as a weekly magazine dedicated to interpreting business developments for executives amid rapid economic changes. The initiative came from Malcolm P. Muir, president of McGraw-Hill from 1928 to 1937, who aimed to fill a gap in timely analysis beyond raw data reporting, distinguishing it from competitors like Forbes that emphasized statistics. The inaugural issue featured a black, red, and gold art deco cover devoid of headlines, with an initial staff of 14 members producing content on finance, industry trends, and economic forecasts. Economist Virgil Jordan contributed early editorials, setting a tone of analytical depth that included sections on marketing, labor, management, and Washington policy. Debuting just seven weeks before the October 1929 stock market crash, the magazine endured the by focusing on corporate adaptations, government interventions like the , and emerging sectors such as radio and . In the , it expanded with dedicated sections on , management practices, new products, and , reflecting globalization's early stirrings and the shift toward over mere aggregation. Circulation grew steadily as it covered II's industrial mobilization, rationing impacts, and postwar reconversion, establishing itself as a staple for decision-makers tracking supply chains, defense contracts, and economic recovery. By the 1950s, amid the post-war boom, Business Week analyzed suburban expansion, consumer durables, and technological advances like television, while in the 1960s and 1970s, it dissected inflation, oil shocks, regulatory shifts, and the rise of conglomerates, with staff expanding significantly from its founding size to support broader reporting. Through the 1980s, under continued McGraw-Hill ownership, the publication adapted to , revolutions, and merger waves, maintaining its focus on executive insights while building a reputation for rigorous economic commentary amid volatile markets. Its weekly format and emphasis on of business cycles helped sustain reader loyalty, though it faced nascent from specialized financial outlets as print media diversified.

Expansion and Challenges under McGraw-Hill (1980s–2008)

Under Stephen B. Shepard, who assumed the role in 1984, BusinessWeek adopted a more aggressive editorial approach emphasizing investigative reporting, service , and global coverage, which contributed to its expansion during the and . The magazine launched an international edition to broaden its audience, leveraging its network of foreign bureaus for enhanced news and analysis from markets beyond the . This period saw BusinessWeek receive multiple accolades, including four —two for General Excellence—and at least 11 additional major honors, reflecting its strengthened reputation in business reporting. Shepard's 21-year tenure through 2005 positioned BusinessWeek as a leading voice in covering corporate strategy, economic trends, and technological shifts, with expanded sections on and that appealed to a growing readership. The publication's focus on prescient stories, such as the rise of Japanese competition in U.S. industries during the 1980s, helped maintain its influence amid economic restructuring. By the late 1990s, Shepard's leadership earned him induction into the American Society of Magazine Editors Hall of Fame in 1999. Entering the 2000s, BusinessWeek encountered mounting challenges from the proliferation of online news platforms and financial information services, which eroded traditional print advertising and circulation. Advertising revenues began declining as digital alternatives captured market share from tech and finance sectors, exacerbated by the dot-com bust's aftermath in the early 2000s. McGraw-Hill, the parent company, reported a "very challenging environment" by 2007, with broader media turmoil affecting revenue streams across its units. By 2008, these pressures culminated in significant financial strain for BusinessWeek, which recorded a $43 million loss including charges, amid falling ad pages and a shift toward digital models that outpaced the magazine's adaptation. Circulation trends mirrored industry-wide declines in print media, as readers increasingly turned to real-time online sources for , prompting McGraw-Hill to explore strategic options for the publication. Despite these headwinds, BusinessWeek maintained its core focus on in-depth analysis, though the era highlighted the vulnerabilities of legacy print to technological disruption.

Acquisition and Transformation

Bloomberg LP Purchase (2009)

In October , Bloomberg L.P. emerged as the winning bidder for BusinessWeek magazine from The McGraw-Hill Companies, Inc., following a competitive initiated amid the publication's financial struggles. The agreement was announced on October 13, , with Bloomberg committing to a cash payment estimated at $2 million to $5 million while assuming approximately $31.9 million in liabilities, though official terms were not publicly disclosed. This low acquisition cost reflected BusinessWeek's declining revenues and circulation, which had prompted McGraw-Hill to place the 80-year-old title up for sale in the summer of after years of operating losses. The deal's completion occurred on December 1, 2009, enabling McGraw-Hill to record a $9.3 million pre-tax gain ($5.9 million post-tax) from the transaction. , a financial data and media firm founded by , viewed the purchase as an opportunity to bolster its multimedia ecosystem, including integration with the for enhanced content delivery to subscribers, alongside synergies for its television, online, and mobile platforms. Post-acquisition, BusinessWeek underwent rebranding to Bloomberg Businessweek, signaling a strategic shift toward aligning output more closely with Bloomberg's data-driven financial focus. This move contrasted with rival bids, such as from investor , highlighting Bloomberg's emphasis on leveraging the magazine for proprietary audience expansion rather than standalone revival.

Editorial Revamp and Design Innovations

Following its acquisition by in late 2009, Bloomberg Businessweek underwent a significant overhaul under newly appointed editor , who assumed the role in November 2009 and spearheaded a relaunch on April 22, 2010. The revamp shifted the publication from its prior data-centric, weekly format toward premium, narrative-driven journalism, incorporating long-form features, profiles, and investigations that leveraged Bloomberg's proprietary financial data for deeper analysis while prioritizing reader engagement over rote reporting. This editorial pivot expanded content volume, adding 20 percent more pages and doubling the number of stories per issue to deliver denser value, with a focus on storytelling that contextualized complex economic events through human elements and causal chains rather than isolated statistics. Tyrangiel's tenure emphasized exclusivity and timeliness, drawing on Bloomberg's global reporting network to produce pieces unattainable by competitors, though critics noted occasional trade-offs in objectivity due to the parent company's business interests. Design innovations accompanied the editorial changes, particularly under creative director Turley, hired in 2010, who introduced an "anti-aesthetic" philosophy rejecting polished corporate visuals in favor of subversive, chaotic layering to mirror business volatility. Built on a strict grid for structural precision, layouts incorporated internet-era elements like distorted stock imagery (e.g., incongruous photos of crying women preparing salads), , and references, creating a "layer of chaos" that amplified narrative tension—such as surreal covers depicting economic metaphors like colliding aircraft to symbolize market crashes. This approach, fostered by a multidisciplinary team blending alumni and veterans, prioritized visual over convention, earning acclaim for disrupting staid media aesthetics while aligning with empirical depictions of irrational market behaviors. After Tyrangiel's departure in October 2015, subsequent leadership refined these foundations. Ellen Pollock briefly served as editor before took over in November 2016, prompting a 2017 redesign that streamlined the bold style into a cleaner, minimalist framework with consistent , richer graphics, and enhanced to foreground without overwhelming distraction. integrated the magazine's staff into Bloomberg's broader for seamless data access and launched complementary digital tools, including a dedicated app, revamped website, and "Daily IQ" newsletter, aiming to evolve the brand amid shifting reader habits toward multimedia consumption. By 2024, further adaptations addressed print's declining role, with an announcement in November 2023 transitioning to a monthly format relaunched in June 2024 under editor Brad Stone. The redesign featured crisper visuals on heavier paper stock—expanding to 120 pages with amplified , data graphics, and new sections like "In Depth" for investigations and "Pursuits" for lifestyle-business intersections—while bolstering digital daily output via Bloomberg.com, an upgraded , and audio expansions like a averaging 1.1 million monthly downloads. These changes prioritized high-end tactile appeal for subscribers (targeting Bloomberg's 590,000 base) and advertiser premium, sustaining the publication's focus on money, power, and technology through verifiable, data-backed narratives.

Content and Editorial Philosophy

Core Topics and Signature Features

Bloomberg Businessweek primarily covers business strategy, corporate leadership, economic trends, , and geopolitical factors influencing global markets. Its reporting emphasizes data-driven analysis of industries such as , , healthcare, and consumer goods, often drawing on proprietary Bloomberg data for quantitative insights into market dynamics and company performance. The magazine addresses how macroeconomic policies, trade disputes, and regulatory shifts impact enterprise operations, with frequent examinations of multinational corporations' adaptations to volatile conditions. Signature features include long-form investigative pieces that uncover corporate scandals, supply chain vulnerabilities, and executive decision-making processes, as seen in reports on espionage in tech sectors and hidden industry risks. Each monthly edition opens with a concise essay from contributing writers analyzing pressing intersections of business, finance, politics, and technology, providing contextual framing for deeper articles. The publication distinguishes itself through bold, illustrative cover designs that highlight up to 10 key stories per issue, often using provocative visuals to encapsulate complex economic narratives. Color-coded sections organize content by themes like global economics, policy, and innovation, facilitating targeted reader navigation, while integration with Bloomberg's multimedia ecosystem—such as podcasts and daily newsletters—extends print narratives into audio and digital formats for broader accessibility.

Evolution to Digital and Multimedia Formats

Following the 2009 acquisition by , Bloomberg Businessweek began integrating its content into the company's broader , emphasizing mobile and web platforms to complement its print edition. In 2011, the magazine launched a subscription-based app providing access to full articles, bookmarking features, and integrated markets , which attracted 100,000 subscribers by April 2012. This was followed in 2012 by an app with comparable functionality and a relaunch that incorporated additional photographs, visualizations, and a echoing the print edition's and white space usage. By 2015, Bloomberg Businessweek's digital presence expanded through the launch of Bloomberg Business, a at the end of that unified content from the magazine, , television, and video channels, including politics coverage, to target a wider beyond professionals. In June 2017, the publication implemented a two-tiered model alongside a site and app redesign to enhance subscriber retention and . These developments reflected a shift toward device-agnostic access, with digital editions and archives enabling on-demand reading of historical issues dating back to 1929. Multimedia formats emerged as a core extension, starting with the March 2016 debut of the "Hello World" video series, which produced immersive, Vice-style documentaries on and global . Audio content grew through the podcast, featuring daily episodes on , , and hosted by Carol Massar and Tim Stenovec, achieving over 1.1 million monthly downloads by 2024. Video production further diversified with Bloomberg Originals mini-documentaries and clips, including a new season of "Bloomberg Investigates" in July 2024 and an upcoming "Hello World" installment in 2025. The 2024 relaunch to a monthly print schedule amplified digital priorities, introducing an enhanced online experience via Bloomberg.com and the Bloomberg app, alongside a redesigned daily —Businessweek Daily—that reported 26% audience growth since becoming daily in December 2022. This evolution prioritizes multimedia integration for deeper engagement, with podcasts, videos, and interactive elements supporting the magazine's across platforms.

Business Operations and Economics

Ownership and Revenue Model


has been owned by since its acquisition from McGraw-Hill on December 1, 2009. , the parent company, is a privately held financial, software, data, and media firm founded in 1981. holds an 88% ownership stake in , with the remaining shares distributed among partners and employees. The acquisition price was reported between $2 million and $5 million, reflecting Businessweek's financial struggles at the time under McGraw-Hill. The magazine's revenue model centers on subscriptions for print and digital access, supplemented by advertising sales within its issues. Bloomberg offers bundled annual subscriptions including Businessweek print editions starting at $210 for the first year, alongside digital access to Bloomberg's broader content ecosystem. As part of Bloomberg Media, Businessweek benefits from integrated revenue streams such as events and cross-promotions that drive subscriptions, with Bloomberg Media reporting an 8% year-over-year increase in subscription revenue and addition of nearly 100,000 paying subscribers in the year leading to August 2025. Specific revenue figures for Businessweek alone are not publicly disclosed, given Bloomberg L.P.'s private status, but the publication serves as a prestige vehicle supporting the company's dominant terminal subscription business, which accounts for the majority of overall revenue exceeding $12 billion annually. Bloomberg Businessweek's print circulation has declined significantly since its peak of approximately 1 million copies in the early , reflecting broader trends in the industry toward digital consumption. By the end of 2021, print circulation had fallen to 316,000, and audited figures for the second quarter of 2023 reported 229,000 copies. In response to these declines, the transitioned from weekly to monthly print editions in June 2024, emphasizing premium, subscriber-exclusive content while maintaining a claimed multi-platform circulation of 220,000 across print, Bloomberg Terminals, the Bloomberg app, and +. This shift aligns with industry patterns where print volumes have contracted amid rising digital alternatives, though Bloomberg Media's overall subscriber base reached 590,000 by mid-2024, buoyed by integrated digital offerings. Despite print erosion, Bloomberg Businessweek maintains a strong market position among business magazines through its affiliation with Bloomberg LP's financial data ecosystem, which provides unique access to professional audiences via over 325,000 Terminal subscribers worldwide. Competitors like reported a of 516,000 in 2024, while Fortune achieved approximately 700,000 total circulation including digital. Bloomberg Businessweek differentiates itself with in-depth, data-driven reporting targeted at executives and investors, rather than broader consumer appeal, positioning it as a premium title in a fragmented market where digital subscriptions and extensions drive sustained relevance. The magazine's strategy emphasizes quality over volume, with digital growth offsetting print losses; Bloomberg Media added nearly 100,000 paying subscribers in the year leading to August 2025, underscoring resilience in a sector where overall magazine circulation fell 7.3% in 2024. This positions Bloomberg Businessweek competitively against rivals by leveraging Bloomberg's proprietary data and global reach, though it faces challenges from free online business news and podcasts eroding traditional paid models.

Reception, Influence, and Criticisms

Awards and Industry Recognition

Bloomberg Businessweek has garnered recognition from industry bodies for its editorial quality and investigative reporting, including multiple administered by the American Society of Magazine Editors (ASME). In 2012, the magazine received the National Magazine Award for General Excellence in the general-interest category, surpassing finalists such as , New York, , and ; this marked its first such win following Bloomberg L.P.'s 2009 acquisition and relaunch, with the prior victory dating to 1996 under previous ownership. The award highlighted improvements in circulation, advertising, and digital engagement post-revamp under editor . The publication earned another National Magazine Award in 2021 for Single-Topic Issue, honoring its March 16, 2020, edition titled "The Lost Year," a comprehensive examination of COVID-19's economic, governmental, , and societal ramifications. In 2014, Bloomberg Businessweek won the Society of American Business Editors and Writers (SABEW) Best in Business Award for general excellence in the magazines category, acknowledging sustained high standards in . Specific reporting has also been honored; in April 2025, reporters Olivia Carville and Cecilia D'Anastasio received the John Bartlow Martin Award for Public Service Journalism from Northwestern University's for their series on online hazards facing teenagers.

Impact on Business Discourse

Bloomberg Businessweek influences business discourse through its emphasis on data-driven investigations and , leveraging proprietary access to information to offer perspectives unavailable in competing outlets. This integration enables the magazine to dissect complex market dynamics, corporate maneuvers, and macroeconomic shifts, often setting the parameters for executive deliberations and investor strategies. For example, its reporting frequently anticipates disruptions, as evidenced by coverage that informed responses to financial volatility, with readership among C-suite professionals contributing to agenda-setting in boardrooms and policy circles. Notable cover features have catalyzed broader conversations; the October 2021 issue's examination of breakdowns amid the crisis, which detailed factory shutdowns, port congestions, and inventory shortages affecting global trade, spurred corporate reshoring initiatives and regulatory scrutiny of just-in-time manufacturing models. This piece, drawing on empirical data from shipping logs and production metrics, underscored causal links between over-reliance on concentrated suppliers—particularly in —and vulnerability to shocks, influencing firms like Apple and Ford to diversify sourcing by an estimated 10-20% in subsequent years. The magazine's monthly format since 2023, combined with digital extensions like podcasts and newsletters, extends its reach to over 40% of finance directors in key regions who rank Bloomberg platforms as primary news sources, fostering a grounded in quantifiable metrics over anecdotal narratives. However, this impact is tempered by the publication's operational ties to , potentially prioritizing terminal-subscriber interests in coverage of trading algorithms and , though empirical outcomes demonstrate its role in elevating rigorous, evidence-based debate over speculative commentary.

Assessments of Bias and Journalistic Integrity

Media bias rating organizations have assessed Bloomberg Businessweek, as part of Bloomberg L.P.'s publications, as exhibiting a slight left-leaning bias primarily through story selection that mildly favors liberal perspectives, while maintaining high standards of factual reporting. AllSides rates Bloomberg overall as Lean Left based on blind bias surveys and editorial reviews, noting tendencies toward omission of conservative viewpoints in coverage of political and economic issues. Media Bias/Fact Check similarly classifies it as Left-Center, citing examples such as emotionally loaded headlines on U.S. foreign policy under Republican administrations, like critiques of Trump-Putin interactions as "risky" without equivalent scrutiny of Democratic counterparts. Ad Fontes Media provides a more centrist evaluation, scoring (encompassing Businessweek) at -3.04 on a scale from -42 (extreme left) to +42 (extreme right), indicating minimal partisan slant, derived from panels of left, , and right-leaning analysts assessing , positioning, and source comparison. This business-oriented focus often prioritizes empirical market data and corporate analysis over ideological narratives, though critics argue the outlet's ownership by —a former Democratic presidential candidate—influences subtle pro-regulatory or urban-liberal framing in socioeconomic reporting. Independent fact-checks reveal occasional inaccuracies, leading to a "Mostly Factual" designation rather than impeccable, with rare but notable failed verifications on economic projections or impacts. On journalistic integrity, Bloomberg Businessweek adheres to rigorous internal standards outlined in "The Bloomberg Way," emphasizing , , and verification through multiple sources, particularly in long-form investigations. The publication has faced limited criticisms for ethical lapses specific to its content, with high reliability scores reflecting consistent sourcing from primary data like financial terminals and on-record interviews, though broader Bloomberg controversies—such as 2019 restrictions on its owner's campaign—have raised questions about firewall independence. Overall, assessments affirm strong adherence to professional norms in , prioritizing of market dynamics over , with transparency in when errors occur.

Major Controversies

The Big Hack Investigation (2018)

On October 4, 2018, Bloomberg Businessweek published "The Big Hack: How Used a Tiny Chip to Infiltrate U.S. Companies," alleging that operatives linked to the Chinese government had embedded malicious microchips smaller than a grain of rice into motherboards manufactured by for servers used by major U.S. firms, including and . The report claimed this supply-chain compromise affected nearly 30 U.S. companies, enabling remote access and , and was part of broader Chinese efforts involving both hardware tampering and software vulnerabilities like backdoors. Journalists Jordan Robertson and based the story on interviews with 17 sources, including current and former employees from the affected companies, intelligence officials, and cybersecurity experts, asserting multiple independent confirmations of the hardware implants discovered around 2015. Apple, Amazon, and Supermicro swiftly denied the allegations. Apple stated it had conducted its own investigation in 2016, found no evidence of tampering, and terminated its relationship with Supermicro as a precautionary measure unrelated to the purported hack. Amazon echoed this, describing its probe as uncovering no such manipulation and portraying the server purchases in question as routine, while emphasizing that it had alerted authorities and the supplier upon initial suspicions. Supermicro similarly rejected the claims, asserting that its facilities had been audited by multiple parties with no anomalies detected, and demanded a retraction, which Bloomberg refused. The Chinese government dismissed the report as baseless, accusing it of fabricating facts to smear Beijing. Bloomberg stood firmly by the reporting, with editor in chief Megan Murphy stating the outlet had corroborated details with six current or former intelligence officials and sources inside the companies, and that the denials did not undermine the evidence from insiders who witnessed the chips' removal and analysis. The publication emphasized its confidence after over a year of investigation, though it provided no physical evidence or named sources publicly, citing national security sensitivities. Critics, including cybersecurity analysts, questioned the feasibility of undetectable rice-grain-sized chips evading rigorous supply-chain inspections by firms like Apple, and noted the absence of U.S. government corroboration or indictments tied to the specific incident. The controversy prompted the U.S. Department of Homeland Security to review the claims but yielded no public confirmation. The episode strained relationships, with Apple and Amazon severing ties with —resulting in a reported 10-15% drop in Supermicro's stock price on October 4, 2018—and drew scrutiny to Bloomberg's sourcing practices amid accusations of overreliance on anonymous insiders without verifiable proof. In February 2021, Bloomberg revisited related themes in "The Long Hack," detailing a separate Chinese breach of Supermicro via software updates affecting but not reiterating the hardware-chip claims for Apple or Amazon servers, instead providing additional context on earlier supply-chain risks without resolving the 2018 dispute. No retractions followed, but the story contributed to debates on journalistic rigor in reporting, with some outlets attributing potential errors to the challenges of verifying covert operations against denials from implicated private entities.

Ethical Lapses and Internal Policies

enforces internal ethical standards for its journalistic operations, including Bloomberg Businessweek, through guidelines such as "The Bloomberg Way: A Guide for Reporters and Editors," which mandates avoiding conflicts of interest defined as economic, personal, or other relationships that could influence or be perceived to influence and objectivity. The company's reinforces compliance with laws and promotes honest conduct, supplemented by a confidential for reporting potential illegal, unethical, or improper behavior. Bloomberg's Journalistic emphasizes accuracy, integrity, and adherence to standards, prohibiting actions that could harm the organization's reputation or business interests. Despite these policies, Bloomberg media, encompassing Businessweek, has faced accusations of ethical lapses tied to conflicts between journalistic duties and commercial priorities. In , reporters were found to have improperly accessed client usage data via Bloomberg Terminals, including viewing executives' search histories and login details without authorization, prompting client complaints, a U.S. regulatory probe, and internal reforms like enhanced oversight and terminal access restrictions. This incident highlighted tensions where journalistic tools overlapped with proprietary data services, potentially prioritizing terminal sales over privacy norms. Further controversies involved to safeguard business access. In 2014, suppressed an investigation into the wealth of elites, citing risks to terminal sales in , leading to the firing of reporter Michael Forsythe; the company later sought to silence his wife via NDA threats, raising concerns over subordinated to . In 2019, amid Michael Bloomberg's presidential campaign, the organization barred reporters from investigating the candidate, a policy criticized by former Businessweek editor as "truly staggering" for compromising impartiality in political coverage. More recently, in August 2024, prematurely published a story on a U.S.- prisoner swap before an official embargo lifted, violating timing protocols and ethical standards on sourced information; editor-in-chief issued an apology, disciplined involved staff including firing one reporter, and reaffirmed commitments to accuracy and source respect. These episodes underscore recurring challenges in balancing Bloomberg's dual role as a provider and financial data vendor, where of enforcement often trails public scrutiny.

Key Personnel and Contributors

Prominent Editors

Josh Tyrangiel served as the inaugural editor of Bloomberg Businessweek following the 2009 acquisition and 2010 rebranding, holding the position from October 2010 until his resignation in October 2015. Previously managing editor at Time magazine, Tyrangiel oversaw a redesign that shifted the publication toward long-form narrative features and visual innovation to differentiate it in the digital era. Ellen Pollock succeeded Tyrangiel as editor in late 2015, serving for approximately 13 months until early 2017. A former reporter and Fortune deputy managing editor, Pollock focused on maintaining the magazine's investigative depth amid declining print circulation pressures. Megan followed Pollock, editing Bloomberg Businessweek from 2017 until stepping down in January 2018 to pursue other opportunities within Bloomberg. Joel Weber then led as editor from January 2018 until late 2023, having previously edited Bloomberg Markets magazine. Under Weber, the publication emphasized data-driven business analysis and cover stories on market disruptions. Brad Stone assumed the role of editor in January 2024, continuing into 2025. A longtime Bloomberg technology reporter and author of books on Amazon and , Stone has directed the magazine's strategy toward in-depth tech and innovation coverage, including annual features like the 2025 Ones to Watch in Tech.

Influential Journalists and Regular Columnists

Max Chafkin is a regular columnist for Bloomberg Businessweek, specializing in technology, startups, and corporate strategy, with pieces often critiquing practices and executive decisions. His columns, such as analyses of economic forecasts by figures like Kyla Scanlon, draw on proprietary data and interviews to challenge prevailing narratives in business media. Amanda Mull contributes as a senior reporter and columnist, authoring the "Buying Power" series that examines consumer trends, retail economics, and cultural shifts in spending patterns. Her work highlights empirical discrepancies between reported behaviors and market data, such as discrepancies in apparel sales amid economic pressures reported in 2023-2024. Joshua Green, a national correspondent, provides regular investigative reporting and commentary for Businessweek on the intersections of , , and business, including profiles of figures like and . His contributions, grounded in primary sourcing from over 200 interviews for books like The Rebels (2023), emphasize causal links between regulatory actions and corporate outcomes. Justin Fox, a Bloomberg Opinion columnist and Businessweek contributor, delivers data-driven essays on , market anomalies, and policy impacts, often referencing historical datasets from sources like the to assess contemporary events such as cycles post-2020. His prior role as editorial director at underscores a focus on rigorous, evidence-based business discourse. Other regular voices include Drake Bennett, a senior reporter covering legal and with emphasis on antitrust cases involving tech giants, drawing from court filings and economic analyses. These contributors leverage Bloomberg's global data terminals for real-time verification, distinguishing their output from less empirically anchored outlets.

References

  1. https://www.bloomberg.com/businessweek
  2. https://www.bloomberg.com/news/features/2019-12-20/businessweek-at-90-covering-business-through-the-decades
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