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Capmaari
Capmaari
Capmaari
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Capmaari
Directed byS. A. Chandrasekhar
Written byS. A. Chandrasekhar
Starring
CinematographyM. Jeevan
Edited byPrasanna GK
Music bySiddharth Vipin
Production
company
Green Signal
Release date
  • 13 December 2019 (2019-12-13)
Running time
133 minutes
CountryIndia
LanguageTamil

Capmaari (transl. Fraud) is a 2019 Indian Tamil-language adult comedy film written and directed by S. A. Chandrasekhar. The film stars Jai, Vaibhavi Shandilya and Athulya Ravi.[1] It was also the 25th film of Jai.[2] The music was composed by Siddharth Vipin with cinematography by M. Jeevan and editing by Prasanna GK. The film was released on 13 December 2019.[3]

Plot

[edit]

Jai an IT professional, happens to share a coach with Jeni during a train journey. The duo strikes a conversation and soon sharing beers and the bed too. After two years, they meet accidentally in Chennai and recognize each other, and for some inexplicable reason, decide to get married. Meanwhile, Jai's colleague Varsha likes him, and although it is obvious, she never explicitly says it to him.

One day, Jai drops Varsha at her home after work. At her home, both of them drink beer, get boozed and enter into physical relationship. Jai returns to his home at midnight which makes Jeni furious. Jeni doubts Jai about having an affair with Varsha. Surprisingly, Jeni secures a job in Jai's office. Trouble erupts between Jeni and Varsha following which Varsha challenges that she would take Jai with her soon.

Varsha enters Jai's house claiming that she is pregnant which shocks everyone. Jeni decides to divorce Jai, however her love for Jai does not make to take this decision and she keeps forgiving him. Varsha says that Jai should be shared between her and Jeni. Finally, Jai is angered and sends Varsha out from his house saying that he loves only Jeni. Jeni patches up with Jai believing he has ditched Varsha.

A few years later, it is shown that Jai maintains relationship with both the women along with their children – but hiding this truth from Jeni. Jeni learns of this and the movie ends on the funny note that she beats up Jai.

Cast

[edit]

Production

[edit]

The film began production as Love Matter. However, the name of the film was later revealed to be Capmaari.[4] It is also known by the initialism CM.[1]

Soundtrack

[edit]
Capmaari
Soundtrack album by
Siddharth Vipin
Recorded2019
GenreFeature film soundtrack
LabelStudio Plus Entertainment
Video Park
ProducerSiddharth Vipin
Siddharth Vipin chronology
Thirumanam
(2019) 		Capmaari
(2019) 		Battery
(2022)

The soundtrack of the film is composed by Siddharth Vipin.[5] The song "En Kadhal Rani Enna Thooki Veesitta" was filmed at MGR Film City with 50 dancers from Mumbai.[6]

Release and reception

[edit]

The trailer was released in November.[7] The film was scheduled to release on 6 December, but was later postponed to 13 December.[8][1]

The Indian Express wrote "The director's lack of understanding of modern romance and his problematic perspectives are not the only problems with Capmaari. The pressing issue here is the misreading of the genre of adult comedy". It gave the film the worst possible rating of 0.5 out of 5, stating the movie a big "disaster" in the review.[9] The Times of India wrote "The first few minutes of a film usually tell you what to expect, and Capmaari reveals what it has in store in its opening scene – titillation in the guise of a romcom about modern-day youngsters".[10]

References

[edit]
[edit]
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Capmaari

View on Grokipedia
from Grokipedia
Capmaari is a Indian Tamil-language written and directed by . The film stars Jai as Vijay, an IT professional, alongside Vaibhavi Shandilya as Jenny and as Varsha. It follows Vijay's impulsive marriage to Jenny after a chance meeting and physical intimacy on a train journey, complicated by the arrival of Varsha, Jenny's friend who harbors feelings for Vijay and moves in with the couple. Released on 13 December 2019, Capmaari marked Chandrasekhar's final directorial venture, which he described as his last behind the camera. The screenplay, centered on themes of and domestic turmoil presented through comedic and explicit scenarios, drew widespread criticism for its poor execution, lack of humor, and reliance on soft-porn elements masquerading as romance. Critics highlighted the 's tedious pacing, weak dialogues, and of female characters, with particular focus on excessive close-ups of the leading actress's legs. Despite featuring a soundtrack composed by , featuring songs sung by and , the album failed to salvage the film's reception. Commercially, Capmaari underperformed at the , earning low ratings from audiences, with an IMDb score of 3.3/10 based on user reviews. Produced by under the banner of Green Signal Films, it was distributed primarily in theaters and premiered on in 2020. It was dubbed in as Doubles, released in 2024.

Background and Development

Announcement and Pre-production

The project was first announced in early 2019 under the working title Love Matter, with activities including the first shooting schedule of 22 days completed by June 2019, marking director S. A. Chandrasekhar's return to feature filmmaking after a four-year hiatus following his 2015 anthology . Chandrasekhar, renowned for his social dramas addressing issues like and , shifted to an genre for this venture, aiming to deliver a lighthearted narrative centered on romantic entanglements and deception. Pre-production commenced with Chandrasekhar penning the script himself, emphasizing themes of and relationships, produced under the banner Green Signal Films. The working title was later changed to Capmaari (translating to "" in Tamil) to more aptly capture the story's core elements of trickery and pretense.

Casting

Jai was cast in the lead role of Vijay for the film Capmaari, marking his 25th project as an actor. The came after his previous ventures in action-oriented narratives, allowing him to revisit comedic elements in his repertoire. portrayed the character of Jenny, representing her continued foray into following initial roles in television series and films. She was chosen for her ability to deliver light-hearted performances, drawing from her experience in comedic supporting parts. Athulya Ravi was selected for the role of Varsha, leveraging her background in romantic and ensemble-driven comedies from earlier Tamil projects. The supporting ensemble featured Sathyan Sivakumar as JD, a key ally in the narrative; Livingston as Vijay's father; as Priya; Powerstar Srinivasan in a comedic side role; and contributing to the group dynamics. Director , known for nurturing emerging actors throughout his career, assembled this mix to blend established and fresh faces.

Production

Filming

for Capmaari commenced in mid-2019, primarily in , where the production team utilized local facilities to shoot urban sequences reflecting the film's modern youth-centric narrative. In September 2019, a lively song sequence was captured at , with the location transformed into a vibrant bar ambience complete with lights, props, and involving lead actor Jai alongside a group of dancers practicing movements under assistant choreographers. Cinematographer M. Jeevan handled the visual capture, focusing on dynamic shots to suit the adult genre. The art direction was overseen by Veeramani Ganesan, ensuring sets aligned with contemporary urban aesthetics. Post-shoot, editor assembled the footage into a final cut with a runtime of 133 minutes, streamlining the narrative for theatrical pacing. While the production emphasized intricate choreography for intimate and action-comedy moments, no major on-set challenges such as weather delays were publicly reported during principal filming.

Music Composition

The music for Capmaari was composed by , who crafted the film's soundtrack to complement its adult comedy tone through a mix of energetic and playful tracks. The album features six songs, with guest vocals by on the peppy track "Ummunu Irukkanum" and on "Romba Romba Pudikkum," both of which added distinct rhythmic flair to the overall sound. Key songs include the high-energy "Capmaari Anthem," a rap-heavy opener featuring MC Vickey alongside vocalists Syed Abu and Lalitha Kumar, designed to capture the film's irreverent spirit. The romantic duet "Ethirpaarkala," sung by , Pallavi Vinodkumar, and , provides a melodic contrast with its light-hearted lyrics, while the sensual "Ippadi Oru Inbam," performed by , incorporates sultry beats to heighten intimate scenes. Another highlight is "Naa Oruthikitta Maatikitten," rendered by , which blends humor with catchy hooks. The recording process involved collaboration across multiple artists, with one song's picturization—"En Kadhal Rani Enna Thooki Veesitta"—shot at featuring Jai dancing alongside 50 performers from , choreographed by to sync with the upbeat composition. Lyrics for several tracks were penned by Logan, ensuring witty and thematic alignment with the narrative's comedic elements. The background score, also handled by , weaves in rhythmic pulses to underscore the film's humorous sequences without overpowering the dialogue. The full audio album was released in November 2019, with individual singles like "Capmaari Anthem" and "Ummunu Irukkanum" dropping as promotional teasers ahead of the film's theatrical debut, helping build anticipation through their viral appeal on music platforms.

Synopsis

Plot Summary

Vijay, an IT engineer, encounters Jenny on a train compartment during a journey, where they bond over shared drinks, leading to an intimate moment that sparks their romance. Two years later, they marry and settle into a seemingly happy life together. The narrative escalates when Vijay's colleague Varsha, harboring secret affections for him, seduces him during an interaction fueled by alcohol, resulting in her , prompting her to move closer to him. Varsha subsequently moves into Vijay and Jenny's home, creating a tense and chaotic domestic arrangement marked by misunderstandings and comedic entanglements. Structured in three acts, the first focuses on the courtship and wedding, the second on the affair's complications and Varsha's integration into the household, and the third on Jenny's discovery of the affair and pregnancy. The climax unfolds through a humorous confrontation regarding the , leading to reconciliation between Vijay and Jenny, with an emphasis on marital and the perils of , ending with a social message against alcohol consumption.

Themes and Style

Capmaari delves into central themes of and the complexities of modern relationships, portraying casual encounters as leading to such as unplanned pregnancies and marital strain, all framed through exaggerated comedic scenarios. The narrative underscores the "anything-goes" attitude in , where alcohol-fueled decisions precipitate ongoing deceptions and emotional entanglements. Director employs a style that merges humor with adult-oriented elements, including frequent depictions of alcohol consumption and sensuality, marking a departure from his earlier social-issue films like . This approach relies on risqué double entendres and euphemisms—such as referring to condoms as "gloves"—to drive the , while incorporating titillating visuals like male-gazed close-ups to emphasize erotic undertones. The film's narrative unfolds in a fast-paced manner, using songs to transition between comedic beats and highlight relational tensions. Character development centers on Jai's (played by Jai) progression from a carefree, beer-loving IT professional engaging in impulsive affairs to someone grappling with accountability amid dual relationships. Gender dynamics are portrayed through the roles of Jenny (Vaibhavi Shandilya) and Varsha (Athulya Ravi), who remain devoted despite the protagonist's betrayals, reflecting problematic tropes in Tamil adult comedies where female characters often endure male without significant agency. The film draws on genre conventions of Tamil adult comedies, incorporating elements reminiscent of broader romcom influences while amplifying sensual and deceptive motifs for humorous effect.

Release

Marketing and Promotion

The promotional campaign for Capmaari kicked off with the release of the first look poster on October 31, 2019, depicting lead actor Jai hoisting four women aloft, which teased the film's blend of , romance, and lighthearted mischief to intrigue potential viewers. This visual was shared across platforms, aiming to capture attention with its playful yet suggestive imagery centered on the lead actresses and . The official trailer followed on November 3, 2019, spotlighting Jai's comedic antics, romantic entanglements, and upbeat songs, which rapidly built excitement by garnering over 2 million views on within days and sparking discussions on the film's bold adult humor. A dedicated trailer launch event and press meet on November 22, 2019, brought together the cast and director , where emphasis was placed on Jai's versatile comic timing and Chandrasekhar's departure from his usual socially themed narratives into raunchy comedy. Marketing efforts extended to targeted social media drives on and , engaging youth demographics through vibrant posters and teaser clips that highlighted the actresses' appeal and the film's evoking "fraud in love" to underscore its central theme of deceptive romance. The soundtrack received promotional push via single releases, such as the "Capmaari Anthem" on November 19, 2019, featuring energetic rap segments to amplify the film's fun vibe. However, the buildup encountered a hiccup with the film's postponement from its initial December 6, 2019, slot to December 13, owing to clashes with competing releases, which tempered some of the pre-release momentum despite the strong online traction.

Theatrical Release

Capmaari was theatrically released on 13 December 2019 across India, following a postponement from its initially planned date of 6 December due to scheduling conflicts with other films. The film received an 'A' (adults only) certification from the Central Board of Film Certification (CBFC) in October 2019, with no cuts required despite its adult-themed content. Distribution rights for the Tamil version were acquired by Sri Saravanaa Films, which handled the rollout primarily in theaters, reflecting the film's focus on regional audiences for its niche adult comedy genre. Overseas screenings were limited, with minimal international distribution beyond select centers. The film's runtime stands at 133 minutes, and it was presented in a standard digital 2K format in cinemas, aligning with common theatrical standards for Tamil releases at the time. Promotional activities in the lead-up, including trailer launches, helped build anticipation for the rollout.

Home Media

The film premiered on on May 17, 2020.

Reception

Critical Response

Capmaari received overwhelmingly negative reviews from critics, with an average rating hovering between 1 and 2 out of 5 stars across major publications. The Indian Express described it as a "disaster" and "soft porn-like material that masquerades as a ," assigning it a mere 0.5 out of 5 stars for its lack of substance and logic. Similarly, gave it 1 out of 5 stars, lambasting the film for prioritizing titillation over genuine comedy in what it called an "anything-goes approach" to adult themes. Critics praised Jai's performance. Siddharth Vipin's tracks were highlighted in some reviews as a standout element, with catchy elements providing occasional relief amid the film's shortcomings. Criticisms centered on the film's vulgar content, including excessive double entendres, skin show, and of women, which many saw as outdated and offensive. The promotion of alcohol consumption was particularly decried, with scenes glorifying beer-drinking before a belated and insincere message against it. Reviewers faulted the weak script for lacking depth and moral grounding, relying on crass, ineffective humor that failed to evolve with contemporary sensibilities. Director S. A. Chandrasekhar's effort was viewed as a desperate bid for , marked by a misguided grasp of modern romance and problematic gender portrayals, including a dismissive nod to the . Cinema Express specifically critiqued the directorial irrelevance, emphasizing how the film's perspectives alienated audiences seeking progressive storytelling. Audience reception showed a divide from critics, with IMDb users rating the film at 3.3 out of 10 based on 179 votes, reflecting mixed sentiments. While some viewers appreciated the adult elements for their lighthearted intent, others were offended by the overt and found the humor juvenile and unappealing.

Box Office Performance

Capmaari opened to a below-average response at the , reflecting limited initial audience interest in the adult . The film grossed ₹15,84,218 in during its first week from December 9 to 15, 2019, across 84 shows over the weekend, indicating subdued turnout. The movie struggled to achieve nationwide appeal. Competition from major releases like the Telugu film and Hollywood's : The Next Level, which dominated theaters, further hampered its performance. Poor word-of-mouth exacerbated by negative critical reception led to sharp declines in subsequent days, and the film was a commercial flop. Detailed total worldwide gross figures are unavailable, but the low opening collections and limited distribution underscore its poor performance.

References

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