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Cerruti 1881

Cerruti 1881, also known as Cerruti, is an Italian luxury fashion house founded by Nino Cerruti in 1967 and headquartered in Paris. It was named "1881" because Nino's grandfather established the family wool mill, Lanificio Fratelli Cerruti, in 1881.

Cerruti flagship store is at 3 Place de la Madeleine in the Right Bank. The headquarters of the company are at 27 rue Royale in Paris.

Cerruti 1881 luxury fashion house is owned by the Hong Kong conglomerate Trinity Ltd., which was purchased by its current parent company Shandong Ruyi in 2017. Shandong Ruyi is the largest textile manufacturer in China and has expressed ambitions to become the Chinese equivalent of LVMH.

In 1881, the grandfather of Nino Cerruti founded the textile mill Lanificio Fratelli Cerruti. Located in Biella in Italy's Piemonte region, the water in the region is put to use to wash and treat the wool, which is imported principally from Australia and South Africa, so as to develop flannel, tweeds, cashmere, and butter muslin. Nino Cerruti took over the family business after his father's death in 1950. Cerruti fabrics are still produced in the same workshops.

In 1958, Cerruti held a notable fashion show in Rome featuring Anita Ekberg to introduce a new color, "battalion". As part of the show, Cerruti collaborated with Lancia to customize forty convertibles with the color which were driven through Rome, each with a pretty blonde model in a battalion/Cerutti blue dress to launch the color for menswear.

Giorgio Armani joined the company as a design assistant in 1964 and worked there through 1970.

The Cerruti label launched in 1967 with a menswear collection. In 1976, the 'Cerruti Woman' line was introduced.

In 1978, the house launched its first fragrance with Nino Cerruti pour Homme. This was followed by numerous other fragrances for both men and women, such as Fair Play in 1985, Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.

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