Charro! is a 1969 American Western film starring Elvis Presley, shot on location at Apacheland Movie Ranch and Old Tucson Studios in Arizona. This was Presley's only film in which he did not sing on-screen; the film featured no songs at all other than the main title theme, which was played over the opening credits. It was also the only movie in which Presley wore a beard. The film was novelized by Harry Whittington.

Ina Balin, Victor French, Barbara Werle, and Solomon Sturges co-starred. It was the final film for director Charles Marquis Warren, who also produced and wrote it. It was also the only Presley film distributed by National General Pictures. The film made a profit but was not a runaway success, and remains one of Presley's least-seen films despite being regarded among his best in terms of his acting (as opposed to his singing).

Jess Wade, a former member of a gang of outlaws led by Vince Hackett, is led to believe that an old flame, Tracy Winters, wants to meet him in a seedy Mexican saloon. Jess sees Billy Roy Hackett, Vince's younger brother, summoning Vince and the other members of the gang into the saloon, and realizes he has been set up. Jess orders the bar patrons to leave before a shootout ensues. Making a break for the door, Jess is stopped by Gunner, another gang member, and is forced to relinquish his gun and to go with them to their hideout in the mountains. Vince later tells him that the gang has stolen a gold-plated cannon that was used by Emperor Maximilian in his ill-fated fight against popular Mexican leader Benito Juárez. Vince informs him that a wanted poster has been produced: it says that Jess is in the gang who stole the cannon and has sustained a neck wound as a result of being shot by one of the guards. Ordering his men to subdue Jess on the ground, Vince uses a branding iron to burn his neck. They take his horse, leaving him stranded. He captures a wild horse in the desert and saddle-breaks it. The gang's motive is to force a ransom from the town they stole the cannon from, but the gang also use the cannon to hold the townspeople at bay. Only Jess can save the people from his former gang.

The role of Jess Wade was originally offered to Clint Eastwood, who turned it down. The budget for the movie was estimated at $2.5 million and Elvis was paid his now standard $850,000 plus 50% of the profits.

Committed to the role of a rough gunfighter in the film, Elvis grew a beard for the only time in a movie. His Memphis Mafia cohorts showed their support for Elvis by also growing beards at this time. Elvis also did his own horse riding in the film, which was helped by the experience he had with horses on his own ranch, the Circle G.

Elvis had long been a gun owner and collector of firearms, and he used to practice his quick draw with Clint Eastwood. Elvis made sure that he could show off his skills with firearms in this film.

Working titles for the film included Jack Valentine, Johnny Hung, and Come Hell or Come Sundown. Presley signed up to the project with high hopes after reading the serious, song-free script, but was left disappointed when he arrived for his first day of shooting on July 22, 1968, to find that the script he had originally signed up for had been changed beyond recognition, although Elvis ensured the main characters name of Jesus Wade was changed to Jess Wade.

The original opening scene, which was to feature female nudity, was dropped and focused instead on the film's opening gunfight. Frederick Louis Fox's original story for Charro! contains many violent scenes that were dropped from the film altogether, such as a closeup and longer edit of the branding scene. Harry Whittington based his novelization of Charro! on Fox's story, and included the scenes that Warren deemed too violent for the film. A scene featuring a nude Ina Balin climbing from a bath was also removed, although this scene has been restored in the complete unedited version. Location scenes were shot at Apache Junction and the Apacheland Movie Ranch in Arizona.