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Clarkson's Farm

Clarkson's Farm is a British television documentary series about Jeremy Clarkson and his farm in the Cotswolds. The series documents Clarkson's attempts at running a 1,000-acre (400 ha) farm near Chipping Norton in West Oxfordshire. Described by Clarkson as "genuine reality television", the series has received positive reviews and has been praised for raising public awareness of the British farming industry on the international stage. The first series premiered on Amazon Prime Video on 11 June 2021.

In July 2021, it was renewed for a second series, which premiered on 10 February 2023 and became the most-watched Prime Video original series in the UK. In October 2022, it was renewed for a third series which was released in two parts, with part one premiering on 3 May 2024 and part two on 10 May 2024. In November 2023, it was renewed for a fourth series that premiered on 23 May 2025. In November 2024, it was renewed for a fifth series, which is set to premiere on 3 June 2026.

The farm was formerly part of the Sarsden estate in Oxfordshire. Jeremy Clarkson bought about a thousand acres (400 ha) in 2008, including Curdle Hill Farm. The fields were mostly arable, growing a rotation of barley, rapeseed and wheat. These were farmed on a contract basis by a local villager until his retirement in 2019. Clarkson then decided to attempt the challenge of farming the land himself.

The farm was renamed Diddly Squat by Clarkson to indicate its lack of productivity, as "diddly squat" is slang for "the least amount" or "nothing".

On Farming Today, Clarkson said that he listens to the BBC programme's podcast. The opinions of the active farmers interviewed were favourable.

I thought it was remarkably good and entertaining. … Many farmers will think that this is putting them and their experience over in a positive way … There were some proper laugh-out-loud moments … I am so inspired by the way that Jeremy Clarkson has talked about the industry and the people who have helped him …

Other farmers were also reported to have shown an "overwhelmingly favourable" reaction to Clarkson's Farm. The sheep farmer James Rebanks said that the farming community "all loved that programme", and that Clarkson had done more for farming in one series than 30 years of the BBC's long-running farming programme Countryfile. Viewers have found the programme educational and entertaining, and that "they now feel much better informed about farming". The National Farmers' Union awarded Clarkson 2021 Farming Champion of the Year as "a vocal champion for the British farming industry", and producing that year a show that showcased the realities of farming and one that "has really resonated with the public". Clarkson and his farm assistant Kaleb Cooper won the Flying the Flag for British Agriculture award at the British Farming Awards.

Joel Golby, reviewing for The Guardian, found Clarkson's verbal signalling of his jokes by lowering his voice tiring, but the format, in which his blunders are corrected by no-nonsense country folk, works well, "It's simply, just … really good TV". Lucy Mangan wrote a different review for The Guardian a week later, but only gave it one star out of five. She was tired by Clarkson's role as an ignorant buffoon and called the show "wearisome, meretricious rubbish … The series amounts to less and less as time goes on."

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