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Cole Bennett
Cole Michael Bennett (born May 14, 1996) is an American music video director and record executive. He is the founder of Lyrical Lemonade. He has collaborated with notable artists such as Eminem, Justin Bieber, Kanye West, Juice WRLD, Drake, Jack Harlow, Cardi B and many more. He is well known for his work with Juice Wrld on music videos such as "Lucid Dreams", "Robbery", "Bandit", "Armed and Dangerous" and "Tell Me U Luv Me". Also, he has directed music videos such as YG Marley's "Praise Jah in the Moonlight", Lil Yachty's "Poland", Lil Tecca's "Ransom", Internet Money's "Lemonade", Eminem's "Godzilla", "Gnat" and "Tobey", JID's "Off Deez", Jack Harlow's "Whats Poppin", Wiz Khalifa's "Fr Fr", YNW Melly's "Mixed Personalities", Jennie's "ExtraL", and many others. In 2024, he released the album All Is Yellow, through Lyrical Lemonade and Def Jam Recordings.
Cole Michael Bennett was born on May 14, 1996, in Plano, Illinois. His dad passed away when Bennett was 2 years old, resulting in him being raised by his mother and two older sisters. He went to Plano High School and DePaul University before dropping out to focus on his career in videography and hip-hop, which he had been interested in since childhood.
Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother helped him come up with the blog's name and had given him a video camera. He began directing music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett (no relation), King Louie, and Ridgio, all of which he uploaded onto the Lyrical Lemonade channel. His channel also featured live show recaps, cyphers, documentaries and interviews.
The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp, and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, "Betrayed", which was certified Platinum by the RIAA in 2018. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays", and YBN Nahmir's "Bounce Out with That".
In May 2018, he directed the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100. As of August 2024, the video has surpassed 1 billion views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole, Wiz Khalifa, Kanye West, and Eminem.
In January 2020, he directed the music video for Kentucky rapper Jack Harlow's breakout single "What's Poppin". In March 2020, he directed the music video for Eminem's hit single "Godzilla". The video itself features cameos from Dr. Dre and Mike Tyson. It gained 13 million views in 24 hours. In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single "Gnat".
In 2023, Bennett began releasing tracks from his debut studio album, titled All Is Yellow (2024). The lead single from the album, "Doomsday", with Juice Wrld and Cordae, was released on June 23, 2023, and reached number 58 on the Billboard Hot 100, 49 on the Canadian Hot 100, 83 on the Irish Singles Chart, and 92 on the UK Singles Chart. The album's second single, "Guitar in My Room", with Lil Durk and Kid Cudi, was released on September 29. The third single, "Hello There", with Corbin, Lil Tracy and Black Kray, was released on October 20. The album's fourth single, "Stop Giving Me Advice", with Dave and Jack Harlow, was released on December 8 and charted at number 33 on the Irish Singles Chart, and 29 on the UK Singles Chart. The fifth and final single, "Fallout", with Gus Dapperton, Lil Yachty and Joey Badass, was released on January 12, 2024.
All Is Yellow was released on January 26, 2024. The tracklist was revealed on January 13, 2024.
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Cole Bennett
Cole Michael Bennett (born May 14, 1996) is an American music video director and record executive. He is the founder of Lyrical Lemonade. He has collaborated with notable artists such as Eminem, Justin Bieber, Kanye West, Juice WRLD, Drake, Jack Harlow, Cardi B and many more. He is well known for his work with Juice Wrld on music videos such as "Lucid Dreams", "Robbery", "Bandit", "Armed and Dangerous" and "Tell Me U Luv Me". Also, he has directed music videos such as YG Marley's "Praise Jah in the Moonlight", Lil Yachty's "Poland", Lil Tecca's "Ransom", Internet Money's "Lemonade", Eminem's "Godzilla", "Gnat" and "Tobey", JID's "Off Deez", Jack Harlow's "Whats Poppin", Wiz Khalifa's "Fr Fr", YNW Melly's "Mixed Personalities", Jennie's "ExtraL", and many others. In 2024, he released the album All Is Yellow, through Lyrical Lemonade and Def Jam Recordings.
Cole Michael Bennett was born on May 14, 1996, in Plano, Illinois. His dad passed away when Bennett was 2 years old, resulting in him being raised by his mother and two older sisters. He went to Plano High School and DePaul University before dropping out to focus on his career in videography and hip-hop, which he had been interested in since childhood.
Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois. His mother helped him come up with the blog's name and had given him a video camera. He began directing music videos for local Chicago rappers, such as Vic Mensa, Taylor Bennett (no relation), King Louie, and Ridgio, all of which he uploaded onto the Lyrical Lemonade channel. His channel also featured live show recaps, cyphers, documentaries and interviews.
The channel then expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging Soundcloud rap sub-genre. In 2016 and early 2017, he gained early recognition, working with artists such as Famous Dex, Lil Pump, Smokepurpp, and Ski Mask the Slump God. On April 7, 2017, he released his first short film, "Lone Springs". In August 2017, he directed the music video for the Lil Xan single, "Betrayed", which was certified Platinum by the RIAA in 2018. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's "BabyWipe", Lil Skies' "Red Roses" and "Nowadays", and YBN Nahmir's "Bounce Out with That".
In May 2018, he directed the music video for Chicago rapper Juice Wrld's "Lucid Dreams", which peaked at number 2 on the Billboard Hot 100. As of August 2024, the video has surpassed 1 billion views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole, Wiz Khalifa, Kanye West, and Eminem.
In January 2020, he directed the music video for Kentucky rapper Jack Harlow's breakout single "What's Poppin". In March 2020, he directed the music video for Eminem's hit single "Godzilla". The video itself features cameos from Dr. Dre and Mike Tyson. It gained 13 million views in 24 hours. In December 2020, in his second collaboration with Eminem, Bennett directed the music video for the rapper's single "Gnat".
In 2023, Bennett began releasing tracks from his debut studio album, titled All Is Yellow (2024). The lead single from the album, "Doomsday", with Juice Wrld and Cordae, was released on June 23, 2023, and reached number 58 on the Billboard Hot 100, 49 on the Canadian Hot 100, 83 on the Irish Singles Chart, and 92 on the UK Singles Chart. The album's second single, "Guitar in My Room", with Lil Durk and Kid Cudi, was released on September 29. The third single, "Hello There", with Corbin, Lil Tracy and Black Kray, was released on October 20. The album's fourth single, "Stop Giving Me Advice", with Dave and Jack Harlow, was released on December 8 and charted at number 33 on the Irish Singles Chart, and 29 on the UK Singles Chart. The fifth and final single, "Fallout", with Gus Dapperton, Lil Yachty and Joey Badass, was released on January 12, 2024.
All Is Yellow was released on January 26, 2024. The tracklist was revealed on January 13, 2024.