The traditional culture of Samoa is a communal way of life based on Fa'a Samoa, the unique socio-political culture. In Samoan culture, most activities are done together. The traditional living quarters, or fale (houses), contain no walls and up to 20 people may sleep on the ground in the same fale. During the day, the fale is used for chatting and relaxing. One's family is viewed as an integral part of a person's life. The aiga or extended family lives and works together. Elders in the family are greatly respected and hold the highest status, and this may be seen at a traditional Sunday umu (normal oven).

Samoan culture is present in both the Independent State of Samoa and in American Samoa (a territory of the United States).

Both men and women can be tattooed (tatau). A man's tattoo is called the soga'i miki while a woman's tattoo is called a malu.

Women played a very important part in contributing with their skills in items of important cultural value including 'ie toga, finely woven mats used in ceremony and gift exchanges. In terms of material goods, during ritual exchange, women give fine mats 'ie toga and decorated bark cloth siapo while men give woodworking items and red feathers.

Bark cloth, called siapo in Samoa (similar to the Fijian tapa cloth called masi), both of which is made from beaten mulberry bark. Patterns or pictures are painted on with a natural brown dye taken from a tree source. These pictures typically depict abstract and realistic depictions of plant life, shells, fish, turtles, and hibiscus flowers. The siapo may be used for clothing, for wrapping objects and even simply for decorative reasons. Ornaments, jewellery and hair accessories are made from naturally occurring materials such as sea shells, coconut and coir. Traditional Samoan medicine is often practiced as a first-line before hospital medicine. This is a type of alternative medicine using plant leaves to massage the affected area.

Wooden figurative sculpture was extremely rare in pre-Christian Samoa, and shares some similarities with Fijian and Tongan sculpture.

The 'ava ceremony is the most significant ritual which takes place before all important occasions, including the bestowal of matai chiefly titles. The overall ceremony is highly ritualized, with specific gestures and phrases to be used at various times. Ceremonial items for the 'ava ceremony include the tanoa (round wooden bowl) similar to those used in the kava cultures of other Polynesian societies. The tanoa are made of varying sizes supported by many short legs around it. These bowls and other related instruments are often highly decorated. Known as kava in other parts of Polynesia, the 'ava is a beverage produced from a plant that is drunk throughout the western Pacific region. The drinking of ʻava in Samoa is generally done through highly ritualized ʻava ceremonies. The kava is prepared by a group of people called aumaga. It is brought to each participant by the tautuaʻava, or ʻava server, in the order proscribed by the tufaʻava, or ʻava distributor. Usually, the highest chief of the visiting party is served first, followed by the highest chief of the host party, and then service proceeds based on the rank of the rest of the participants. The drink is served in a polished coconut half shell.

The traditional Samoan dance is the siva. The female siva is with gentle movements of the hands and feet in time to music. The sasa is a group dance performed sitting to a drum rhythm. Samoan males traditionally perform the fa'ataupati (slap dance), usually performed in a group with no music accompaniment. Other types of dance are modern dance by the younger generations. Traditional Samoan dance is arguably the one area of Samoan culture that has not been touched by Western Civilization. The maulu'ulu is a group dance performed by female counterparts only, also the taualuga is the main Samoan traditional dance that is performed by a village chief (manaia) or village chiefess (taupou). It is often performed at weddings, birthdays and other Samoan celebrations.