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Dogma (studio)
Dogma (studio)
Dogma (studio)
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Dogma (ドグマ ) is a Japanese adult video company based in Tokyo which specializes in various fetish genres of pornography.

Key Information

Company information

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The Dogma label was formed as part of the Soft On Demand (SOD) group in February 2001 by Tohjiro, a director at SOD. A year later, Tohjiro separated Dogma from SOD to become a separate "indie" producer of AV material. Tohjiro said he liked the sound of the word "Dogma" and decided to use it for his label. The studio produces about 8 new titles a month, about half of them directed by Tohjiro. The company's products are distributed as downloadable videos through their website and as DVDs through the Hokuto Corporation.[1] In addition to video production, Dogma has also made a small foray into the T-Shirt business with some designs by AV Idol Kurumi Morishita.[2][3]

Dogma is incorporated as OM Production, Inc. (株式会社オムプロダクション) with Muneyuki Mikami (三上宗之) as chairman and chief executive officer. The company has its offices and studios in Tokyo's shinjyuku district.[4]

Series and labels

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Dogma specializes in extreme videos depicting various fetish genres including anal sex, bondage, S&M, forced fellatio and vomiting, enemas, watersports and scat. One of Dogma's longest running series is "Confinement Chair Trance" (拘束椅子トランス), directed by Tohjiro, which started up in November 2002. Another Tohjiro series is the S&M "M-Drug" (Mドラッグ) series which began in September 2005 with Mayura Hoshitsuki. Tohjiro is also the director of the "Innocent Desire" (青い性欲) lolita-genre series which premiered in March 2001 when Dogma was still part of SOD. Another extensive series is the "Hermaphrodite" (ふたなり) set of videos directed by Hitoshi Nimura.[5][6][7]

Most Dogma videos have been released under the Dogma label but Tohjiro instituted a separate hardcore S&M themed label, CORE SM, in December 2005 with its first release being Maki Tomoda - Bound Masochistic Slave. Another label, Shyness, was started in November 2007 to continue the "Innocent Desire" lolita-genre series and a third label, Dogma Out, was used in 2005 and 2006 mostly by director Baba the Babee. The CORE label uses the production code series COT-xxx, Shyness uses DDH-xxx, and Dogma Out uses ODD-xxx.[8]

Actresses

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Two actresses have been under contract to Dogma[6][9] although both retired in recent years, Morishita in 2009[10][11] and Hoshitsuki in 2010.[12][13]

Other actresses who have performed in Dogma videos include:

Directors

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Listed below are the directors active at Dogma at the beginning of 2009 and also the first part of the production codes series used to identify their original videos for the Dogma label:[9][14]

  • TOHJIRO (DDT)
  • Hitoshi Nimura (DDN)
  • TENUN (DDU)
  • Be-Bop Minoru (DDB)
  • Normal Kim (DDK)
  • Naniwa Ranko (DRD)
  • Samurai Van (DDV)

Past directors at Dogma include:

D-1 Climax Awards

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Dogma sponsored the D-1 Climax (D-1 クライマックス) awards, which ran from 2005 to 2007, as a competition for directors. Several prominent directors from Dogma and other companies were invited to make videos under the Dogma label and sales during a set period plus voting by judges were used to determine the winners of the contest. Director and founder Tohjiro won the award in 2005 and 2006 but Hitoshi Nimura took the prize in 2007.[15][16]

AV GrandPrix

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Dogma had not participated in the AV Open contests in 2006 and 2007 but with the ending of the D-1 Climax Awards, Dogma did enter a video in the Maniac Stage of the 2008 AV GrandPrix, a compilation from Tohjiro's M-Drug series Best of M Drug - Female Meat Toilet (Mドラッグ・スペシャル 女体肉便器ベスト) [AVGL-019].[17] For the 2009 AV GrandPrix competition, the Dogma entry was another Tohjiro production, Vomit Enema Ecstasy X (ゲロ浣腸エクスタシー X) [AVGL-130] starring Mayura Hoshitsuki and Yuka Osawa.[18] Tohjiro made some waves by declaring all-out war by the small "indie" producer Dogma to defeat last year's champion, top studio S1 No. 1 Style.[19] Although S1 did take the GrandPrix top prize and several others, Tohjiro made good on part of his boast - the Dogma video won the Digital Sales Award and the 2 million yen (about $20,000) prize money.[20]

References

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Dogma (studio)

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Dogma (ドグマ) is a Japanese adult video company based in , specializing in fetish genres of , including and hardcore content. Founded in February 2001 by director Tohjiro as a label under the (SOD) group, it became an independent studio in 2002. The company is known for its D-1 Climax Awards and contributions to the AV industry through innovative series and collaborations with prominent directors and actresses. As of 2025, Dogma remains active, distributed primarily through DMM.

Company Overview

Founding and History

Dogma was founded in 2002 in by Italian architects Pier Vittorio Aureli and Martino Tattara. The studio emerged from the founders' shared interest in the relationship between and the city, emphasizing theoretical and practical explorations of urban form and domestic space. Early work focused on challenging conventional architectural composition through strategic urban interventions, with initial projects addressing housing typologies and city transformation. Since its inception, has integrated academic research with professional practice, producing theoretical texts, exhibitions, and built projects across . Key milestones include the Iakov Chernikhov Prize for Architecture in 2006, participation in the Venice Architecture Biennale in 2012 and 2016, and exhibitions such as "Dogma: 11 Projects" in 2013. The studio's publication Living and Working (, 2022), which received the DAM Architectural Book Award, further solidified its influence on discourse around housing reform and living. In 2023, Dogma was awarded the Award for contributions to architectural theory and practice. As of November 2025, the studio continues to engage in ongoing projects like the Harriet housing in , reflecting its evolution toward community-oriented .

Corporate Structure and Operations

Dogma operates as an independent architecture office based in , with activities extending across Europe due to the founders' academic roles—Aureli as a professor at EPFL in and Tattara at TU Darmstadt. The structure is collaborative, led by Aureli and Tattara, and includes current associates such as Thomas Whiting and Hannah Nordheim, alongside over 40 past collaborators since 2002. This flexible model supports interdisciplinary work without a rigid corporate hierarchy, prioritizing design research and urban strategy. The studio's operations encompass architectural design, , theoretical writing, and , with a focus on large-scale projects, innovative , and interventions. maintains a project-based , producing built works, competition entries, and publications that address and city reform. Distribution of its output occurs through exhibitions, academic channels, and publications, with no reliance on traditional commercial distribution networks typical of larger firms. As of November 2025, the office continues to balance practice with education, fostering collaborations that enhance its impact on contemporary architectural discourse.

Productions

Series and Labels

Dogma's primary video series have centered on fetish-oriented content, with several flagship lines establishing the studio's reputation in niche adult genres. The "Innocent Desire" (青い性欲) series launched in April 2001, initially produced under the (SOD) umbrella before Dogma's independence, and emphasized youthful, exploratory themes in intimate scenarios. Following this, the "Confinement Chair Trance" series debuted in November 2002, introducing restraint-based and elements through specialized bondage setups, marking an early pivot toward more intense psychological fetish dynamics. By the mid-2000s, expanded its portfolio with the "M-Drug" (Mドラッグ) series, which began in September 2005 and incorporated simulated drug-induced submission themes within S&M frameworks, often featuring elements of forced acts and to heighten dramatic tension. This series exemplified the studio's evolution toward thematic depth in fetish videos, blending pharmacological motifs with physical domination to appeal to specialized audiences. Complementing these core series, introduced sub-labels to diversify its output. CORE SM, launched in December 2005, specialized in hardcore S&M content, with its inaugural release focusing on bound masochistic scenarios; the label's first distributed title appeared in March 2006. followed in November 2007, targeting softer fetish explorations, including continuations of the "Innocent Desire" lineage with gentler, more narrative-driven approaches to shyness and . The studio's series have shown ongoing evolution, particularly in integrating and drug-themed elements post-launch, as seen in crossovers between "Confinement Chair " and "M-Drug" motifs in later productions. While early listings highlighted these foundational lines, verification confirms remains active beyond 2010, with continued releases under legacy series like "M-Drug" into 2025, adapting to while maintaining thematic consistency.

Notable Genres and Themes

Dogma's output is defined by its specialization in hardcore fetish genres, setting it apart in the Japanese adult video landscape through unyielding exploration of physical and psychological extremes. The studio's productions consistently feature intense practices, including elaborate rope bondage (shibari) that emphasizes restraint and vulnerability, often combined with S&M dynamics involving pain infliction and power imbalances. These elements are amplified by anal play, portrayed as a pathway to altered states of consciousness, as seen in series inducing "anal " through prolonged stimulation and . Niche fetishes form a cornerstone of Dogma's , incorporating vomit and scenarios that delve into bodily fluid taboos and . Representative works, such as Vomit Enema Ecstasy X, depict performers achieving ecstatic release via forced and expulsion, blending degradation with themes of transcendent pleasure. This approach extends to states, where confinement and repetitive intense acts purportedly evoke submission, distinguishing Dogma's content from broader AV norms. Signature themes revolve around extreme and confinement, exemplified by the "female meat toilet" motif in the M-Drug series, where narratives frame women as objects for unrelenting use, culminating in scenarios of enforced ecstasy amid torment. Founder Tohjiro's vision has been instrumental in this boundary-pushing ethos, establishing Dogma as a pioneer in fetish by prioritizing raw, unfiltered expressions of dominance and surrender since the studio's . Post-2009, Dogma's themes have persisted in their intensity while adapting to , maintaining focus on these core elements amid evolving industry formats.

Personnel

Directors

Dogma was founded in 2002 by Italian architects Pier Vittorio Aureli and Martino Tattara, who serve as the studio's principals and directors. Aureli, born in 1973, is a professor at the (EPFL), where he directs the ‘Theory and Project of Domestic Space’ program. He previously taught at the Architectural Association in and , and is the author of several books on . Tattara, also born in 1973, is a professor at , leading the Institute of Design and Housing. He has held positions at and ETH Zurich's Studio-Basel, and co-edits publications on urban and domestic architecture. Together, they integrate academic research with practice, focusing on urban strategy, housing typologies, and theoretical projects. The studio has collaborated with various architects and researchers over the years, including current team members Thomas Whiting and Hannah Nordheim, as well as past contributors such as Annalisa Massari and Yimin Zhu, totaling over 50 individuals since its inception.

Actresses

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Awards and Recognition

D-1 Climax Awards

The D-1 Climax Awards, organized by from 2005 to 2007, served as an early competition in the Japanese AV industry focused on directing excellence, particularly in fetish genres, with winners determined by sales figures over a three-month period following release. The event, which became inactive after 2008, underscored Dogma's prominent role in elevating fetish content through competitive showcases involving prominent directors and actresses, fostering innovation in thematic storytelling and production techniques. In the inaugural 2005 edition, Dogma founder and director Tohjiro secured the win for his overall direction in the M Drug series, emphasizing intense fetish dynamics that drove exceptional sales performance. This victory highlighted Tohjiro's ability to blend narrative depth with visual provocation, setting a benchmark for subsequent entries. Tohjiro repeated his success in 2006, earning the award for sustained excellence in direction, again through a M Drug installment featuring strong thematic continuity in fetish exploration and high commercial impact. His consecutive triumphs demonstrated Dogma's consistent dominance in the category, as the works outperformed competitors from other studios. The 2007 edition marked a shift when Hitoshi Nimura claimed the for his innovative fetish work, introducing fresh approaches to character-driven scenarios that resonated with audiences and topped sales charts. Nimura's win, centered on boundary-pushing elements in Dogma's signature style, affirmed the studio's versatility while maintaining its leadership in fetish awards during this period.

AV Grand Prix Awards

Dogma achieved notable success in the AV Grand Prix (), a prestigious industry award organized by DMM from 2008 to 2010 that honored top adult video productions based on sales, fan votes, and category excellence, particularly in niche fetish segments. The awards underscored Dogma's leadership in innovative, extreme fetish content, such as drug-induced submission and scatological themes, distinguishing the studio amid competition from over 90 manufacturers annually. In 2008, Dogma's entry "Best of M Drug - Female Meat Toilet" (AVGL-019), a compilation from the acclaimed M-Drug series featuring performers like Mayura Hoshizuki, Chihiro Hasegawa, and Momo Nakamua, won the Mania Stage Highest Award, recognizing its overall excellence in fetish-oriented productions. This victory highlighted the series' impact on portraying intense, consensual power dynamics and bodily control themes central to Dogma's output. Dogma's 2009 submission, "Vomit Enema Ecstasy X" (AVGL-130) directed by Tohjiro and starring Mayura Hoshizuki alongside (also known as ), secured the Digital Sales Award, which included a 2 million yen prize, affirming its strong online performance and market resonance within Dogma's signature extreme genres of vomit, , and interactions. No further AVGP wins for Dogma are recorded after 2009, though the studio continued producing influential fetish works, with earlier accolades like these cementing its reputation for high-impact innovations in the sector.
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