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Double or Nothing (2023)

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Double or Nothing (2023)

The 2023 Double or Nothing was the fifth annual Double or Nothing professional wrestling pay-per-view (PPV) event produced by All Elite Wrestling (AEW). It took place during Memorial Day weekend on May 28, 2023, at the T-Mobile Arena in the Las Vegas suburb of Paradise, Nevada for the second consecutive year.

Eleven matches were contested at the event, including one on The Buy In pre-show. In the event's final match, which was promoted as part of a double main event, Blackpool Combat Club (Bryan Danielson, Jon Moxley, Claudio Castagnoli, and Wheeler Yuta) defeated The Elite (Kenny Omega, Matt Jackson, Nick Jackson, and "Hangman" Adam Page) in an Anarchy in the Arena match. The other main event, which was the penultimate match, saw MJF defeat Sammy Guevara, Darby Allin, and "Jungle Boy" Jack Perry in a four-way match to retain the AEW World Championship. In other prominent matches, Wardlow defeated Christian Cage in a Ladder match to retain the AEW TNT Championship, and in the opening bout, Orange Cassidy won the 21-man Blackjack Battle Royal to retain the AEW International Championship. The event also saw the return of Kris Statlander, who answered Jade Cargill's open challenge and defeated her to win the AEW TBS Championship, ending Cargill's undefeated streak and record reign at 508 days. This was also Cargill's final appearance on an AEW pay-per-view event, as she did not appear on another AEW pay-per-view before her contract expired in September and she subsequently signed with WWE.

Double or Nothing was held on the same day as NXT Battleground, a livestreaming event produced by WWE for its developmental brand, NXT. This marked the first time since April 1989 that two major promotions produced major events head-to-head, after WWE's WrestleMania V and World Championship Wrestling (WCW)'s Clash of the Champions VI.

Double or Nothing is considered All Elite Wrestling's (AEW) marquee event, having first been held in 2019, which was the promotion's first professional wrestling event and first pay-per-view (PPV) produced. It is held annually in May during Memorial Day weekend and is one of AEW's "Big Four" PPVs, which includes All Out, Full Gear, and Revolution, their four biggest domestic shows produced quarterly. The event's name is a reference to its Las Vegas theme and it is traditionally held in the Las Vegas area in Paradise, Nevada. Exceptions from this norm occurred in 2020 and 2021 due to COVID-19 pandemic restrictions that were in place at the time, but they maintained the Vegas theme.

On March 5, 2023, during the Revolution Zero Hour pre-show, it was announced that the fifth Double or Nothing event would take place on May 28 at the T-Mobile Arena, marking the second Double or Nothing held here, after the previous year's event. It was also announced that during Double or Nothing week, both Wednesday Night Dynamite and Friday Night Rampage would air live from the nearby MGM Grand Garden Arena—the location of the inaugural Double or Nothing—on May 24 and May 26, respectively. However, due to a potential TNT broadcast scheduling conflict, Rampage was rescheduled to air on tape delay as a special Saturday Night Rampage on May 27, with the event being taped immediately after the live broadcast of Dynamite, but this conflict ended up not happening, thus Rampage aired in its regular Friday time slot. Tickets for the events went on sale on March 17.

The event went head-to-head with NXT Battleground, a livestreaming event produced by WWE for its developmental brand, NXT. This marked the first time since 1989 that two major promotions produced major events head-to-head, after WWE's WrestleMania V (airing on PPV) and World Championship Wrestling (WCW)'s Clash of the Champions VI (airing on TBS). According to WWE executive Shawn Michaels, the scheduling was not intended for WWE to go head-to-head with AEW, but that it was just due to the holiday (Memorial Day weekend) as he said WWE events had always done well on holidays.

Double or Nothing featured professional wrestling matches that involved different wrestlers from pre-existing feuds and storylines. Storylines were produced on AEW's weekly television programs, Dynamite and Rampage.

On the April 19 episode of Dynamite, a Four Pillars Tournament was announced, with the winner challenging MJF for the AEW World Championship at Double or Nothing. The participants of the tournament were revealed as Sammy Guevara, "Jungle Boy" Jack Perry, and Darby Allin—these three plus MJF had long been regarded as the "four pillars" of AEW. Guevara defeated Perry by countout with assistance from MJF in the semi-final match, while Allin received a bye to the final. The following week in the final, Guevara would again win with assistance from MJF, this time defeating Darby via disqualification, however, Tony Khan stated that the singles match between MJF and Guevara at Double or Nothing would only go ahead if they could beat Perry and Darby in a tag team match; if Perry and Allin won, the World Championship match at Double or Nothing would be a four-way match between MJF, Guevara, Perry, and Allin. On the May 3 episode, Perry and Allin won.

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