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Dualstar
Dualstar Entertainment Group, LLC, commonly referred to simply as Dualstar, is a privately held American mass media and entertainment limited liability company owned by twin sisters Mary-Kate Olsen and Ashley Olsen. Dualstar was founded May 5, 1993, as Dualstar Productions, before adopting its current name in 1994. The company established a niche for itself when it entered into a producing agreement with ABC for several TV movies, after the twins starred in the long-running television series Full House.
The company quickly became a massive success, becoming synonymous in the 1990s and early 2000s with child-friendly home entertainment. The company produced the second best-selling Kids VHS tapes of the 1990s, behind The Walt Disney Company. In 2005, the company pivoted towards the fashion industry as its main focus, and ceased producing films, television series, magazines, video games, or other popular media. Dualstar was based in Los Angeles, California and is now based in Culver City.
In 1989, the father of American actresses Mary-Kate Olsen and Ashley Olsen, David Olsen retained Robert Thorne, a partner at the law firm Loeb & Loeb, to help re-negotiate their contracts for the series Full House. Impressed with Thorne's work, Olsen hired Thorne to manage his daughters' careers in 1990, when they were only 4-years old.
The sisters were cast in the co-creator of Full House, Jeff Franklin's TV movie, To Grandmother's House We Go, which filmed in Vancouver, Canada beginning in May 1992, with a planned release of that December.
After filming had finished on the movie, the sisters were signed to the record label BMG Kidz in July, and recorded their debut album Brother for Sale that same month. The album was released on October 30, to a tepid reception, with reviewers calling it, "...so self-consciously cute... it's painful. Makes your fillings ache." Despite the album's poor reception among adults, it was well received among its target demographic. Alternatively, the film was very well received across demographics, and was the tenth most watched program across all channels for the week November 30 - December 6. The sales success of the album, and the film's success gave Thorne justified negotiating power when discussing future plans with ABC.
Robert Thorne met with Alan Berger, head of the TV department at talent agency International Creative Management, shortly after the release of To Grandmother's House We Go. Berger represented Jeff Franklin, who wanted an executive producer credit on the next Olsen film. But Thorne had the idea of obtaining executive producer credits for both Mary-Kate and Ashley. Berger's client opted out, "I just couldn't deal with the absurdity of having Jeff Franklin report to two 6-year-olds," Berger said while in the meeting. Thorne explained he, "wanted to establish them as executive producers and run it through their own company."
To better represent the Olsens in their new career ventures, Dualstar Productions was started by Robert Thorne, through Loeb & Loeb, on May 5, 1993. At the time it was established, David Brian Olsen was designated as the president of Dualstar, with Thorne serving as the Chief executive officer. A month after Dualstar's creation, it was announced ABC Television Network and Dualstar had entered into a production agreement. Dualstar was to produce a 13-episode television series to star the Olsen twins following the final season of Full House, and a TV-movie for ABC, in addition to developing other programming. The agreement would also give ABC participation in the next Mary-Kate and Ashley music album and music-video collection in which ABC would then receive royalties.
Production on the first TV-movie began June 3, 1993, before the news of the deal with ABC had even been made public. In a co-production between Dualstar and Green/Epstein, the team behind To Grandmother's House We Go, and with Mary-Kate and Ashley executive producing, it was decided to do another Holiday film. The new movie entitled Double, Double, Toil and Trouble would be slated for a 1993 Halloween release. Mary-Kate and Ashley didn't actually hire the writer and director, as the executive producer would normally do. Instead, the move was the first step in "empowering" the Olsens and their company, Thorne explained. The pay for both Mary-Kate and Ashley, for their first two TV movies was $500,000 each.
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Dualstar
Dualstar Entertainment Group, LLC, commonly referred to simply as Dualstar, is a privately held American mass media and entertainment limited liability company owned by twin sisters Mary-Kate Olsen and Ashley Olsen. Dualstar was founded May 5, 1993, as Dualstar Productions, before adopting its current name in 1994. The company established a niche for itself when it entered into a producing agreement with ABC for several TV movies, after the twins starred in the long-running television series Full House.
The company quickly became a massive success, becoming synonymous in the 1990s and early 2000s with child-friendly home entertainment. The company produced the second best-selling Kids VHS tapes of the 1990s, behind The Walt Disney Company. In 2005, the company pivoted towards the fashion industry as its main focus, and ceased producing films, television series, magazines, video games, or other popular media. Dualstar was based in Los Angeles, California and is now based in Culver City.
In 1989, the father of American actresses Mary-Kate Olsen and Ashley Olsen, David Olsen retained Robert Thorne, a partner at the law firm Loeb & Loeb, to help re-negotiate their contracts for the series Full House. Impressed with Thorne's work, Olsen hired Thorne to manage his daughters' careers in 1990, when they were only 4-years old.
The sisters were cast in the co-creator of Full House, Jeff Franklin's TV movie, To Grandmother's House We Go, which filmed in Vancouver, Canada beginning in May 1992, with a planned release of that December.
After filming had finished on the movie, the sisters were signed to the record label BMG Kidz in July, and recorded their debut album Brother for Sale that same month. The album was released on October 30, to a tepid reception, with reviewers calling it, "...so self-consciously cute... it's painful. Makes your fillings ache." Despite the album's poor reception among adults, it was well received among its target demographic. Alternatively, the film was very well received across demographics, and was the tenth most watched program across all channels for the week November 30 - December 6. The sales success of the album, and the film's success gave Thorne justified negotiating power when discussing future plans with ABC.
Robert Thorne met with Alan Berger, head of the TV department at talent agency International Creative Management, shortly after the release of To Grandmother's House We Go. Berger represented Jeff Franklin, who wanted an executive producer credit on the next Olsen film. But Thorne had the idea of obtaining executive producer credits for both Mary-Kate and Ashley. Berger's client opted out, "I just couldn't deal with the absurdity of having Jeff Franklin report to two 6-year-olds," Berger said while in the meeting. Thorne explained he, "wanted to establish them as executive producers and run it through their own company."
To better represent the Olsens in their new career ventures, Dualstar Productions was started by Robert Thorne, through Loeb & Loeb, on May 5, 1993. At the time it was established, David Brian Olsen was designated as the president of Dualstar, with Thorne serving as the Chief executive officer. A month after Dualstar's creation, it was announced ABC Television Network and Dualstar had entered into a production agreement. Dualstar was to produce a 13-episode television series to star the Olsen twins following the final season of Full House, and a TV-movie for ABC, in addition to developing other programming. The agreement would also give ABC participation in the next Mary-Kate and Ashley music album and music-video collection in which ABC would then receive royalties.
Production on the first TV-movie began June 3, 1993, before the news of the deal with ABC had even been made public. In a co-production between Dualstar and Green/Epstein, the team behind To Grandmother's House We Go, and with Mary-Kate and Ashley executive producing, it was decided to do another Holiday film. The new movie entitled Double, Double, Toil and Trouble would be slated for a 1993 Halloween release. Mary-Kate and Ashley didn't actually hire the writer and director, as the executive producer would normally do. Instead, the move was the first step in "empowering" the Olsens and their company, Thorne explained. The pay for both Mary-Kate and Ashley, for their first two TV movies was $500,000 each.