Eric Easton
Eric Easton
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Eric Easton

Eric Easton (1927–1995) was an English record producer and the first manager of British rock group the Rolling Stones. Originally from Lancashire, he joined the music industry playing the organ in music halls and cinemas. By the 1960s he had moved into management and talent spotting, operating from an office suite in London's Regent Street. Easton met Andrew Loog Oldham in 1963; Oldham wanted to sign an unknown band, called the Rolling Stones, about whom he was enthusiastic. At the time, the band were still playing small clubs and blues bars. Easton saw them once—at the Crawdaddy Club in Richmond—and agreed with Oldham. Their partnership was one of contrasts: Oldham has been described as bringing youth and energy, while Easton brought industry experience, contacts and financing. Together, they signed the group to both a management and publishing deal, which, while giving better terms for the group than the Beatles received, was to the advantage of Easton and Oldham who received a larger cut. Easton was primarily responsible for booking gigs—he was keen for the group to get out of London and play nationally—but also acted as record producer on a number of occasions, including on their first single, a cover version of Chuck Berry's "Come On" in June 1963. Easton was responsible for many aspects of the band's development, ranging from managing their fan club to organising their tour of America in 1964.

As the Stones' fame and popularity increased, so did their expectations of Easton. However, after a number of problems on an American tour, in 1965 Oldham decided to oust Easton from the partnership and bring in New York promotor Allen Klein. Oldham persuaded members of the group to support him and Easton was sacked. The band, with the exception of Bill Wyman, acquiesced. Easton launched a number of lawsuits for breach of contract, and eventually settled out of court for a large sum. In 1980 he and his family emigrated to Naples, Florida, where he went into business; his son, Paul, also became a music manager and booking agent.

During the post-war era, British audiences became accustomed to American popular music. Not only did the two countries share a common language but Britain had, through the stationing of US troops there, been exposed to American culture during World War II. Although not enjoying the same economic prosperity as America, Britain experienced similar social developments, including the emergence of distinct youth leisure activities and subcultures. This was most evident in the popularity of the Teddy Boys among working-class youths in London from around 1953. British musicians had already been influenced by American styles, particularly in trad jazz, boogie-woogie and the blues. From these influences emerged rock and roll in America, which made its way to Britain through Hollywood films such as Blackboard Jungle (1955) and Rock Around the Clock (1956). A moral panic was declared in the popular press as young cinema-goers ripped up seats to dance; this helped identify rock and roll with delinquency, and led to it being almost banned by radio stations.

During this period, UK radio was almost exclusively controlled by the BBC, and popular music was only played on the Light Programme. Nevertheless, American rock and roll acts became a major force in the UK singles chart. Elvis Presley reached number 2 in the UK chart with "Heartbreak Hotel" in 1956 and had nine more singles in the Top 30 that year. His first number 1 was "All Shook Up" in 1957, and there would be more chart-toppers for him and for Buddy Holly and the Crickets and Jerry Lee Lewis in the next two years. The music journalist Stephen Davis notes that, by the end of the decade, "the Teds and their girls filled the old dance band ballrooms" of the kind Eric Easton had played, and guitarist Keith Richards called it "a totally new era ... It was like A.D. and B.C., and 1956 was year one". Record production was dominated by five main companies and London-orientated until the early 1960s. Similarly, promoters—who often combined the roles of manager and agents for their clients—almost always worked out of London too, and used their contacts in the regional music centres to make bookings.

Easton's early life has left very little mark on the record. It is known that he was born in 1927 in Rishton, Lancashire. At some point he entered the music business and is known to have played the organ in cinemas, on piers, and other tourist venues such as the Blackpool Tower. Easton's early work consisted of performing popular pieces such as Ray Martin's "Marching Strings", Richard Rodgers' "Slaughter on Tenth Avenue" and John Walter Bratton's "Teddy Bears' Picnic (which the BBC recorded in Southend for their Light Programme in 1953). He also played with his own ensemble, called Eric Easton and his Organites, and alongside contemporaries on the variety circuit such as Morecambe and Wise, Patrick O'Hagan and Al Read. Easton's career playing around Britain brought him experience of the music business both in and beyond London.

By the time he met Oldham and the Stones he had many years in showbusiness, and, says the music journalist Steven Davis, "an old-line talent agent ... and veteran of variety shows". Musically, the mild-mannered Easton was "a self-confessed 'square'", who kept family photographs on his desk; musician and author Alan Clayson said his "depths of depravity" were a 20-a-day smoking habit. Mick Jagger and Brian Jones, who often used a private argot between themselves, would refer to Easton as an "Ernie". Balding and middle-aged by the early 1960s, his company, Eric Easton Ltd, had offices in Radnor House, Regent Street. In a later interview, Easton explained how he and Andrew Loog Oldham had met:

I'd only just moved into our offices when a journalist told me about this young publicist, Andrew Oldham. He thought Andy could use a little help, find somewhere to park his feet in London. It seemed he was a very lively young man, so I told him to come round and see me. We had a spare room in the office and I reckoned that it wouldn't do any harm to give this character a helping hand. It worked out fine. I talked over the business with him and we felt we might be in at the start of a useful partnership on the agency and management side.

Easton later described his business partner Oldham as having "something of the Hayley Mills" about him, complained about his telephone usage and demanded he itemise his calls. Oldham—always dapper compared to the strictly suit-and-tie wearing Easton—described their partnership as Machiavellian and as a combination of energy and experience. Bill Wyman agrees that Easton treated them in a business-like fashion when they first met, and Keith Richards later recalled how "if you opened any Melody Maker or NME at the time, you'd see an ad for Eric Easton Management Agency etc." He described how, as he saw it, Easton

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